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    Author: Nichole Kelly

    5 Tips to Sell Your Blog

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    Do you wonder if your blog has the potential for a big payoff?

    Here are 5 tips to position your blog to attract corporate buyers.

    The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they're holding "real" assets that can attract top-dollar investments.

    But for many, it may seem like selling your blog isn't even a remote possibility. Perhaps you're still trying to figure out how to make it attractive for readers.

    As you consider what's next for your blog,

    Continue Reading about 5 Tips to Sell Your Blog →

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    6 Ways to Track the Impact of Social Media on Public Relations

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    Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?

    This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).
    Why social media and PR?
    As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts.

    Social media networks like Twitter provide a new level of access to reporters

    Continue Reading about 6 Ways to Track the Impact of Social Media on Public Relations →

    7 Ways to Develop Customer Tribes for Your Business

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    Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups?

    Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual business units.
    Why Tribes?
    As businesses look toward new opportunities to grow their presence, it may be time to reconsider your strategy about tribes and determine whether you're truly delivering "value" to your

    Continue Reading about 7 Ways to Develop Customer Tribes for Your Business →

    6 Ways to Convert Social Media Traffic Into Leads

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    Are you getting traffic from social media? Want to convert some of that traffic into leads?

    This article will share six easy ways to turn lurkers into leads.
    Some background
    A little background starts by evaluating your current lead generation process and whether it's helping or hurting your efforts.

    It's important to understand the relationship among your lead generation strategies, your social media channels, your blog and your landing pages. Many times when we think of generating leads in social media, we look at the content we're

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    3 Rewards and 3 Risks of Making Customers Brand Ambassadors

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    Are you prepared to put your customers in charge of your brand… literally?

    What would happen if you gave your customers the keys to your corporate social media channels? This article reviews the rewards and the risks marketers face as they decide how much brand control they're willing to give up.

    Marketers are just coming to terms with how to deal with customers having free rein to either praise or bash their companies, but I think there may be a new trend on the horizon—the customer brand ambassador.

    You have customers who love your

    Continue Reading about 3 Rewards and 3 Risks of Making Customers Brand Ambassadors →

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