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    Author: Nichole Kelly

    Is HootSuite Pro a Smart Investment?

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    Have you been wondering what's so great about HootSuite's new freemium model? Are you wondering if it's worth the investment? Are you upset about having to pay for something that used to be free?

    HootSuite just announced that they've passed their millionth user at the end of November, so it's time to take a deep dive to see what HootSuite is doing and how it's going to impact the social media space. Here's a review of the latest and greatest with HootSuite's new freemium service model.

    Last fall, HootSuite announced that they were

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    5 Social Media Mistakes That Hurt Your Sales

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    Is social media NOT working for your company? Have you tried to show the return on investment (ROI) and it's still negative?

    If you've been using social media for a while and you're still waiting for it to deliver positive revenue, here are some tips you can employ when your social media strategies are struggling to produce.

    When you start any kind of social media activity, the ROI will probably be negative. Building revenue from social media activities takes time because you have to develop trust with your audience first.

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    8 Social Media Metrics You Should Be Measuring

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    Do you think social media measurement is only about return on investment (ROI)?

    Are you struggling to find measurements that are meaningful to your organization? Do you feel like you're searching for a needle in a haystack of metrics?

    Here are 8 useful metrics that you may not be measuring, but should be.
    #1: Conversion Rates
    Everyone wants to measure the volume of leads generated to get to the bottom-line ROI of social media efforts. But don't forget about the value of the conversion rate! While the volume may not be there yet, the

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    How to Measure Social Media’s Impact on Customer Retention

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    Do you know if social media is helping you retain your existing customers? In this article I’ll discuss 7 key metrics to measure social media’s impact on keeping customers.

    The cost-effectiveness of social media has vaulted it to the top of the list of tools used to improve customer retention. But how do you measure whether social media is affecting your ability to keep customers?

    To examine this, let’s look at a case study of a company that has excelled at connecting with customers in social media spaces.

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    How to Measure Social Media Return on Investment for the Complex Sale

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    Are you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for?

    One of the reasons measuring the return on investment (ROI) of social media has sparked so many discussions is because it's not easy. The main barrier to end-to-end measurement is the lack of a true social customer relationship management (CRM) solution.

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    4 Ways to Measure Social Media and Its Impact on Your Brand

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    Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness?

    The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer.

    However, with a few simple steps, you can build a measurement strategy that accomplishes your goals.
    Defining Terms
    To start, let’s agree that brand awareness is a measure of how

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