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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Nichole Kelly

    7 Tips for Selling Executives on Social Media

    Are you a marketer who’s trying to juggle social media with the rest of your team’s activities? Do you think social media should be at the top of your priorities, but you’re having a hard time proving it?

    Don’t worry. You aren’t alone.

    I fought this battle also, and in the end I realized that I needed to drop terms like followers, retweets and status updates from my discussions in executive meetings. It was a tough conclusion, but I realized those metrics didn’t tell executives what they wanted to know.

    This article will share 7 tips

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    4 Tips for Converting Social Media Leads

    Are you finding your social media efforts aren't generating enough leads? Do the ones that come through "die on the vine"? This article will tell you why and what to do about it.

    To fix the lead problem, you need to be able to easily identify where your "system" is breaking. There's only one place to look for holes in your lead generation efforts: your sales funnel.

    I faced this exact challenge and found that it wasn't my strategies that weren't delivering—it was the sales process that social media leads were being put through. Once I

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    Should You Use Radian6 for Social Media Monitoring?

    Are you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? Keep reading for a comprehensive review...

    If you're looking for a social media monitoring tool, you've probably noticed that it's quickly becoming a confusing landscape. For those who are new to social media and looking for tools to manage their presence, it's difficult to know how to compare one vendor to the next. Here's the skinny on where Radian6 fits into the

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    Is HootSuite Pro a Smart Investment?

    Have you been wondering what's so great about HootSuite's new freemium model? Are you wondering if it's worth the investment? Are you upset about having to pay for something that used to be free?

    HootSuite just announced that they've passed their millionth user at the end of November, so it's time to take a deep dive to see what HootSuite is doing and how it's going to impact the social media space. Here's a review of the latest and greatest with HootSuite's new freemium service model.

    Last fall, HootSuite announced that they were

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    5 Social Media Mistakes That Hurt Your Sales

    Is social media NOT working for your company? Have you tried to show the return on investment (ROI) and it's still negative?

    If you've been using social media for a while and you're still waiting for it to deliver positive revenue, here are some tips you can employ when your social media strategies are struggling to produce.

    When you start any kind of social media activity, the ROI will probably be negative. Building revenue from social media activities takes time because you have to develop trust with your audience first.

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    The data you've been missing!

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