Are your customers and prospects wandering around with smart phones?

Do you want to tap into the social power of mobile users?

Leveraging the power of mobile apps that are already installed on many people’s smart phones allows you to connect with people you may be overlooking.

Why Mobile?

Mobile is unavoidable—that much is clear.

Over half of US residents own a smartphone or tablet, and around half of those are using the top social media apps available on those devices.

Leveraging these mobile social networks can be challenging.

In this article you’ll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers.

#1: Tweak Your Facebook Activities for Mobile Users

Facebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.

However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.

Many Facebook users browse the network from a mobile device.

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Your customers and prospects are using smart phones.

Have you figured out how to connect with them using mobile social media marketing techniques?

Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.

With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.

#1: Connect With Prospects On LinkedIn Mobile

The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.

An example of the LinkedIn home screen on a smartphone.

From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.

With the mobile app, you can reach out to them from your phone or tablet. Just tap on their profile photo and say hello to them via LinkedIn.

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Have your social media activities spiraled out of control?

Are you looking for tools to simplify the management of your social media marketing?

Would you like better insight into your audience or the ability to compare your social activities against the competition?

These are some of the capabilities you’ll discover in the five social media management tools listed below.

In this article I reveal five social management tools that just might make your life a bit easier.

Check out what they have to offer and see if they are a good fit for your business needs.

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There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

The term is SoLoMo and it stands for “social, local and mobile.”

What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.

The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.

You're probably familiar with many SoLoMo tools already.

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