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Your customers and prospects are using smart phones.
Have you figured out how to connect with them using mobile social media marketing techniques?
Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.
With that in mind, I'll reveal 5 ways you can use social media to integrate mobile marketing into your business.
#1: Connect With Prospects On LinkedIn Mobile
The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.
From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.
With the mobile app, you can reach out to them from your phone or tablet. Just tap on their profile photo and say hello to them via LinkedIn.
Allowing the app to send you push notifications is a great way to stay in touch with your LinkedIn connections, even when you’re away from your desktop computer.
#2: Build Your Brand on Instagram
Many people think of Instagram as nothing more than a photo-sharing app for personal use, but you can also use it to promote your corporate or personal brand.
In addition to sharing photos of his own travels, Dave Kerpen, author of Likeable Business and CEO of Likeable Media, uses Instagram to build brand awareness by posting pictures of the Likeable foam hand at baseball games around the country.
Shelly Kramer, founder of integrated marketing firm V3 uses humor to extend her brand’s personality when she shares Instagram photos with her clients and followers.
When you post images from your mobile device to Instagram it can help you form a strong connection with your audience and build a visual representation of your brand. Consider using similar tactics to promote your brand and build awareness through this popular social platform.
#3: Use Promoted Tweets to Target Mobile Users
Did you know that 55% of users who log into Twitter every month do so at least once using a mobile device? You can reach these people by using Promoted Tweets to display your tweet to users who access Twitter from a mobile device.
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Sprint uses promoted Tweets to capture the attention of potential customers who are using Twitter from their smartphones with a tweet that offers $100 to people who switch to Sprint as their mobile carrier.
Mobile targeting on Twitter will let you tailor tweets to appeal to prospects and customers who use smartphones. You’ll want to keep this tactic in mind as mobile usage continues to grow.
#4: Drive Traffic to Mobile Sites With Facebook’s Promoted Posts
Unlike Facebook Ads or Sponsored Stories, which display in the right sidebar, Promoted Posts are visible to mobile users because they display in the Facebook news feed.
Below is an example of a Promoted Post that drives traffic to a landing page on the company’s mobile website. The image on the left shows an ad that’s integrated into a user’s Facebook stream. The ad drives prospects and customers to a landing page on the company’s mobile website, as shown in the image on the right.
Retailers, e-commerce sites, mobile app developers and traditional businesses have all used Facebook’s native advertising to acquire new customers cost-effectively.
#5: Use a QR Code to Increase Your Social Audience
Research indicates that 27% of all smartphone owners have scanned a QR code. And, while QR codes aren’t going to be around forever, they’re still a great way to connect with people using social media on their mobile devices.
Here’s a simple technique you can use to get more Twitter followers using QR codes. Copy the URL and visit Mobile-Barcodes. Paste the URL into the QR code generator and hit Submit. Instantly, you’ll have your very own QR code, which can be saved to your desktop.
Now you can add the QR code to any printed materials—business cards, brochures, posters, even T-shirts. People who scan the QR code will be driven to your Twitter page, where they can follow you from their mobile device.
Go on, grab your smartphone and scan the code.
There’s no such thing as social or mobile anymore. There’s just social and mobile.
Today, approximately 40% of all Internet activity happens via mobile devices. It won’t be long before the majority of your prospects will be connecting with your company via mobile.
These five ideas on how to use social media to connect with people on their smartphones are just the beginning.
What do you think? How are you connecting with your customers on mobile devices? Share your thoughts in the comments section below.
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