social media how toDo you want to learn how to market yourself and your business on Pinterest?

Are you looking for a resource to guide your Pinterest marketing efforts?

Whether you’re marketing on Pinterest as an individual or as a brand, these expert articles will show you how to build a following, optimize your pins and boards, measure the return on your activities and promote your pins with paid advertising.

Each of these articles will help you understand and master a specific part of marketing on the Pinterest platform.

Build a Board

How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.

guide to pinterest marketing success

Discover a complete guide to Pinterest marketing success.

Optimize Your Pins and Boards

5 Ways to Get Your Pins Noticed on Pinterest: Is Pinterest important to your business? Do you want to get your pins in front of more people? This article shows five ways to get your pins noticed on Pinterest.

Use Pinterest’s Tools

Pinterest Interests: What Marketers Need to Know: Do you want to find good content to repin on Pinterest? Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest. Here’s how to find and use Pinterest interests to improve visibility and engagement.

social media examiner pinterest interests article

Discover how interests can benefit your marketing.

How to Use Pinterest Messages for Marketing: Do you want a new way to engage your Pinterest followers? Have you used Pinterest messages? Pinterest’s newest feature lets you communicate directly with your followers via private message. This article explores Pinterest messages and how you can use them to engage your audience.

How to Use Pinterest Rich Pins: What Marketers Need to Know: Have you heard about Pinterest rich pins and how they can help your marketing? This article shows you how businesses can get more from Pinterest rich pins.

6 Ways to Promote Your Business With Pinterest Places: Do you use Pinterest to promote your business? Have you heard of Pinterest place pins? Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest. In this article you’ll learn six ways you can use Pinterest place pins to promote your business or products.

Analyze and Measure Your Pinterest Efforts

The Pinterest Analytics Tool: How to Use It for Business: Are you struggling to measure your Pinterest efforts? The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website. This article shows how the Pinterest Analytics features help you get the most out of your Pinterest marketing.

social media examiner pinterest analytics article

Follow the metrics that affect your marketing.

4 Ways to Improve Your Pinterest Marketing With Analytics: Do you use Pinterest to market your business? Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement. This article shares four ways to improve your Pinterest marketing efforts.

4 Pinterest Tools to Grow and Measure Your Pinterest Presence: Do you need help measuring your Pinterest activity? Are you wondering which tools can help you grow your followers on Pinterest? In this article you’ll discover four tools to help you analyze and grow your presence on Pinterest.

Improve Your Pinterest Marketing

How to Optimize Your Pins for the Pinterest Smart Feed: Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. This article explains the Pinterest smart feed and how to use Pinterest’s changes to your advantage.

social media examiner pinterest smart feed article

Gain visibility in Pinterest’s smart feed.

5 Ways to Take Your Pinterest Marketing to the Next Level: Do you use Pinterest for your business? Most companies open a Pinterest account, pin their content and repin other people’s material. While that’s a great place to start, it’s the bare minimum. In this article are five techniques to improve your Pinterest marketing.

7 Pinterest Marketing Tips to Improve Your Visibility: Do you know which Pinterest tactics work best today? We asked top social media professionals what they’re doing to get results from Pinterest marketing right now. This article shares seven pro tips that can boost your business’s Pinterest marketing.

6 Ways to Use Pinterest to Promote Your Brand: Have you ignored Pinterest because you think your brand isn’t a fit? Every brand has a story to tell and visual content can help you tell it. Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start. In this article you’ll see how six brands got creative with Pinterest and gained new followers and engagement.

How to Use Pinterest for Videos, SlideShare and Podcasts: Do you only share images on Pinterest? Would you like to share other content to grow your followers on Pinterest and other social networks? You can also share videos, SlideShare presentations and audio podcasts and extend your exposure, thanks to Pinterest. This article explains how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.

social media examiner pinterest media pin article

Grow exposure for your YouTube, SlideShare and podcast content on Pinterest.

Grow Your Pinterest Following

6 Ways to Get More Pinterest Followers: Have you optimized your Pinterest profile, website and images for maximum exposure? A strong Pinterest community tells others you’re a trusted source of information. This article shares six simple ways to quickly increase your number of Pinterest followers.

Understand Pinterest Advertising

How to Use Pinterest Promoted Pins: Do you want a way to give extra exposure to certain pins? You can do just that with promoted pins, Pinterest’s answer to advertising. This article explains what promoted pins are and shares tips on how, when and why to use them.

social media examiner pinterest promoted pins article

Get more exposure for important pins.

5 Ways to Succeed With Pinterest Promoted Pins: This article shows five ways businesses can get the most out of Pinterest promoted pins.

Offer Contests on Pinterest

How to Run a Pinterest Contest Without Breaking the Rules: Are you aware of Pinterest contest rules and regulations? After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require that contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines. This article explains what you need to know to run successful and compliant Pinterest contests.

To find more tips, tactics and strategies, view a complete library of Pinterest articles.

What do you think? What articles have helped you develop a successful Pinterest marketing presence? Please leave your thoughts and comments below.

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  • treb072410

    Thanks for sharing Lisa! Very useful and informative..

  • Great article Lisa 🙂 we can also use hashtags to the description of pins to gain more exposure on Pinterest. I have experimented with hashtags on Pinterest for quite some time and it is giving me nice results.

  • Mehedi

    Great article. Thanks for sharing Lisa!

  • Kelly Atkin

    Lots of great articles all in one place. Very useful. Thanks Lisa.

  • Great article Lisa. Pinterest is one of the pending subjects for my biz: I’ve delivered a lot of training and coaching on the subject, but somehow I have never focused too much on the platform for my own brand… So your article is a timely reminder 🙂

  • That’s a valuable point, Salman, thanks for sharing it with us. Glad you stopped by to read and comment.

  • I’m happy to hear this nudged you a bit, Antonio, and am excited to see what you do on Pinterest for yourself. Thanks for reading!

  • Sure Profits

    Great articles on Pinterst. I have just began to explore the platform to use it for business so this information comes in handy at the right time. It is also good that there are so many interesting articles in one place. Good job Lisa, thanks for sharing.

  • Guest

    my best ;

  • marzi

    Thanks Lisa it was useful and informative, mind if you keep it brief next time? Several questions at the beginning of each paragraphs is a bit irritating.

  • Erik Carr

    This is a very good resource, Lisa! I run the Pinterest account of a manufacturer that has products sold in the U.S. and in a few foreign countries. I started using Promoted Pins at the start of May to drive more traffic to the manufacturer’s website. However, our website does not sell the products we manufacture on the website. Instead, the website has a directory containing links to all of our retailers’ homepages. Based on what I just described, what would be the best way to utilize Promoted Pins in order to most effectively determine if the pins are successfully sending traffic to the retailers’ websites?

  • Meg Glasgow

    Lots of terrific insights. I’m excited to put these ideas into action!

  • Mohit Bajaj

    Hey Lisa,

    Very informative article…I’ve been trying to use pinterest for a while, but haven’t gotten much traction yet. I had a couple questions

    1. If the business is B2B, but the customers of the business are likely to promote their businesses on Pinterest, can Pinterest be used effectively? (For example, a garment manufacturer in Bombay, India, whose customers are clothing retailers and fashion brands)
    2. Is it advisable to link Pinterest to facebook and twitter? I find that sharing straight from Pinterest to Facebook hides large parts of the image. Is there anyway around that?

  • Vinod Kumar

    can i create pinterest paid ads in India? because i read on Pinterest sites that we have to US business account for running paid ads????????

    please suggest me.????????

  • LisaDJenkins

    Hi there, Vinod – thanks for reading. At this time, Promoted Pins are available to U.S.-based business accounts. You can read more about that here:

  • So this is for 2014, has there been an update as of recently?

  • Grace Duffy

    Sure! You can find our latest articles and updates on Pinterest by following this link:

    Hope this helps!