Essential LinkedIn Marketing Resources: A Complete Guide

social media how toDo you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.

Create a Presence for Yourself

How to Enhance Your LinkedIn Profile With Professional Portfolio: Find out how to add images and embed video and SlideShare presentations to your LinkedIn profile so you can highlight achievements and awards, provide social proof and make links to articles more visually interesting.

linkedin professional profile

Add Professional Portfolio to stand out from the crowd.

How to Use the New LinkedIn Header Image for Profiles: Have you noticed the new images at the top of LinkedIn profiles? This article explores the new LinkedIn header image and shows how others are using theirs.

How to Improve the Visibility of Your LinkedIn Profile: With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile. This article shows how to create visibility for your LinkedIn public profile.

3 Business Reasons to Upgrade to LinkedIn Premium: Discover how the additional features of LinkedIn Premium let you significantly narrow prospect or contact searches, see who’s viewed your profile from where, find the keywords used to find you and send private messages directly to people you want to connect with.

linkedin advanced search

Drill down to the perfect connection or prospect with Advanced Search features.

Network Effectively

How to Use the LinkedIn Relationship Tab to Improve Your Networking: By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network. This article shows how to use the LinkedIn Relationship tab to manage your connections and grow your business.

6 Ways to Grow Your LinkedIn Connections: Explore best-practice and etiquette tips that will help you avoid common networking mistakes on LinkedIn.

How to Build a Powerful Network Using LinkedIn: How much do you use your current LinkedIn network? This article explains how to build a smart LinkedIn network.

How to Use the LinkedIn Contacts Feature: Find out how to sync your external contacts and calendars with LinkedIn, curate contact information and relationship details, use reminder alerts and share your calendar to manage your professional network more efficiently.

Create a Presence for Your Business

How to Create a LinkedIn Company Page to Promote Your Business: LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. This article shows how to create a LinkedIn company page to promote your business.

5 Tips for Optimizing Your LinkedIn Company Page: Discover how to add a banner image, display career opportunities and products on your Home tab, promote user product recommendations and use Featured and Targeted updates to achieve greater visibility for your company.

4 Tips for Creating Your LinkedIn Company Page: Explore best practices for maximizing your Overview tab, creating interesting updates, requesting product recommendations from customers and using LinkedIn ads.

linkedin banner

A banner lends visual interest to your company page.

How to Use LinkedIn Sponsored Updates: Create, target and measure a sponsored update campaign in six steps.

linkedin sponsored update

The first step to using sponsored updates is to create a post.

Create a LinkedIn Group

5 Tips for Effectively Managing a LinkedIn Group: Explore tips and tactics for naming and describing your group, creating a group policy, screening new members and discussion posts, using the Announcements feature and leading your LinkedIn group.

How to Build a Thriving LinkedIn Group: Find out how to choose a category, write a description and determine membership for your group, and then manage and promote it to build your membership.

linkedin group niche

Narrow your group to appeal to a niche audience.

How to Network Using LinkedIn Groups: Uncover five steps to help you find, evaluate, join and participate in the right LinkedIn groups.

Improve Your LinkedIn Marketing

How to Build a LinkedIn Marketing Plan That Delivers Ongoing Results: Complete a robust company page, launch a group, create an internal thought-leadership program, leverage paid ads and sponsored updates, and then monitor, track and adjust your LinkedIn marketing efforts.

linkedin marketing plan

Create a plan for marketing on LinkedIn.

6 Tips for Finding Prospects on LinkedIn: Discover tips on how to make your profile easy to find, create strategic alliances with others, use Advanced Search to identify targets, craft connection invitations and build relationships that generate leads from your LinkedIn presence.

6 Ways to Attract More LinkedIn Leads: Does LinkedIn bring you a steady stream of prospects? This article shares ways to attract LinkedIn leads and show how you can contribute to their success.

LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn: Listen to a discussion of the apps, best practices and etiquette for finding prospects on LinkedIn.

How to Benefit from the LinkedIn Publishing Platform: Use the LinkedIn Publishing Platform to create, publish and showcase your blog’s high-quality content to your professional network and build your influence.

linkedin publishing platform

Use the Publishing Platform to reach more prospects.

How to Use the LinkedIn Data Export Tool to Improve Your Marketing: Do you want to analyze your past interactions on LinkedIn? This article shares how you can use info from the LinkedIn data export tool.

Use Third-Party Tools

How to Streamline LinkedIn Sharing with Oktopost: Do you want a quick, easy way to share content to LinkedIn groups? This shows the basic ins and outs of using Oktopost for LinkedIn sharing.

How To Improve Your LinkedIn Productivity With Third-Party Apps: Do you use LinkedIn to connect with business prospects and connections? This article shares two third-party apps to improve your LinkedIn communication.

third-party linkedin tools

Use 3rd party tools to support your LinkedIn efforts.

Use Paid Updates

How to Target Ads on Twitter and LinkedIn: Do you find it difficult to generate organic leads with Twitter and LinkedIn? This article shows six options to target ads on Twitter and LinkedIn.

To find more tips, tactics and strategies, view a complete library of LinkedIn articles.

What do you think? What articles have helped you develop a LinkedIn marketing plan and find prospects and leads? Please leave your thoughts and comments below.

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About the Author, Lisa D. Jenkins

Lisa D. Jenkins is Managing Editor at Social Media Examiner. Her expertise in social media comes from years of servicing destination organizations and businesses in the travel and tourism industry. Other posts by »

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  • Jitendra Padmashali

    Good one lisa, As a user of this social media site there are many things to keep in mind, I think LinkedIn provides a variety of different applications you can use to improve your LinkedIn profile.

  • ilKarlsson

    LinkedIn wants us to switch from Products & Services to Showcase Pages.
    Products & Services tab will be removed on April 14, 2014:

  • LisaDJenkins

    Thanks for dropping in Jitendra, I hope you’ll be able to use this article as a good resource for developing your LInkedIn presence further.

  • Nicholas Ward

    Lisa, I really appreciate this article. It is already starred in my bookmarks, and I will keep coming back here to implement everything you recommend. All roads for me are pointing to LinkedIn as I start a new business side venture in addition to my professional day job. I have tried Twitter and Facebook pages, and they are just not right for me. My fastest growing network is LinkedIn, and already people in the blogosphere like Jon Morrow are saying I should focus on LinkedIn because it is the best one for my niche in professional reporting and data visualisation services, and the best for launching new content in my niche. Thanks again!

  • John Muir

    Thank you Lisa… very concise….

  • Estebanito

    Great article, Lisa… just a quick update though: LinkedIn is retiring the ‘Products & Services’ tab from company pages ( so I guess that asking people to obtain product recommendations, or even complete this section of the company profile if it wasn’t created, doesn’t make much sense anymore.

  • Matt Schmidt

    Turkey has recently ruffled some feathers with its recent decision to ban twitter. Totalitarian regeimes have blocked social media sites in times of crisis. LinkedIn has not been subject to this because of its professional nature. Just something to consider when developing your online presence.

  • John Lee Dumas

    It’s so helpful to have access to a single resource that brings together all the different things we can do on LinkedIn to maximize promoting ourselves and our brand.

  • LisaDJenkins

    Thank you for pointing us all toward that impending change to LinkedIn’s features. And you’re right; after April 14th, it looks like Showcase Pages are the way to go.

  • LisaDJenkins

    I’m really glad you found this helpful enough to bookmark!

  • LisaDJenkins

    You are very welcome, John.

  • LisaDJenkins

    Excellent point for people or companies with a global presence, Matt.

  • LisaDJenkins

    That’s exactly what I tried to give us – a one stop shop that saves busy people time by bringing them the best articles in one spot.

  • AmandahBlackwell

    Great list!

    My LinkedIn profile and marketing plan is a work in progress. I’ve stepped up my participation in groups and have been thinking about scaling back my groups. I’d rather focus on a handful rather than be in 100+ groups where I don’t participate.

  • lisamanyon

    Thanks for this comprehensive overview of LinkedIn. I find LinkedIn is a great place to make professional connections. My only issue with this platform is the few irresponsible users who scrape email addresses from profiles and then SPAM my inbox. I’m not sure if they really don’t know this is not best practice or if they really think adding me to their list without permission is going to win friends and influence people.
    Looking forward to your next article.
    Write on!~
    Lisa Manyon

  • Linda

    A good overview of the process. Thanks.

  • Cindy King

    Thank you for sharing!

  • LisaDJenkins

    Hi, Lisa. I can understand how people who use irresponsible tactics to contact you on LinkedIn can be frustrating. They may or may not know how frustrating their behaviors can be but I can point you toward this helpful best practices article you can share in your own network to help educate others.

  • LisaDJenkins

    That seems to be a common thought process, Amandah – quality over quantity.

  • LisaDJenkins

    Thank you for pointing out this newest change to LinkedIn’s features. How will this change affect your own LinkedIn marketing?

  • WMUniversity

    Thanks for sharing an informative post. I already have a profile on LinkedIn but do not know much more about its all features. This post is really a good collection of tips for better LinkedIn marketing. Many of the features and resources that I completely unaware with help me to better optimize my profile and improve my presence on this popular professional platform.

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