social media how toDo you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.

Create a Presence for Yourself

How to Make Sure Your LinkedIn Account is Secure: It’s important to be conscious of your privacy and security when using LinkedIn. Discover what you need to know to manage your security on LinkedIn.

How to Use the New LinkedIn Header Image for Profiles: Have you noticed the new images at the top of LinkedIn profiles? This article explores the new LinkedIn header image and shows how others are using theirs.

How to Improve the Visibility of Your LinkedIn Profile: With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile. This article shows how to create visibility for your LinkedIn public profile.

linkedin profile visibility by lisa larter

Tips for making your LinkedIn profile visible in search results.

11 Ways to Optimize Your LinkedIn Profile for More Exposure: Are you getting the most out of your LinkedIn profile? In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should.

Create a Presence for Your Business

How to Create a LinkedIn Company Page to Promote Your Business: LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects.

How to CreateMore Exposure Using LinkedIn: Wondering how your business can get more out of LinkedIn? Discover how to create an integrated LinkedIn marketing presence for your business.

Create a LinkedIn Group

LinkedIn Group Changes: What Marketers Need to Know: This articles shares how marketers can find, join and use the new LinkedIn Groups.

linkedin profile visibility by lisa larter

Tips for joining and using LinkedIn Groups.

Publish on Publisher

How to Benefit from the LinkedIn Publishing Platform: Use the LinkedIn Publishing Platform to create, publish and showcase your blog’s high-quality content to your professional network and build your influence.

How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher: Want to give existing content new life and greater visibility? Use LinkedIn Publisher to consistently provide useful content for your audience.

linkedin publisher by nathan ellering

Tips for repurposing content on LinkedIn Publisher.

How to Use LinkedIn Publisher Statistics to Refine Your Marketing: Do you use LinkedIn Publisher? In this article, you’ll learn how to access LinkedIn Publisher statistics and how to use them strategically.

Network Effectively

8 Ways to Grow Your LinkedIn Connections: Do you want more LinkedIn connections? In this article you’ll discover eight ways to develop new LinkedIn connections and establish yourself as an expert.

How to Use the LinkedIn Relationship Tab to Improve Your Networking: By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network. This article shows how to use the LinkedIn Relationship tab to manage your connections and grow your business.

Improve Your LinkedIn Marketing

How to Use the LinkedIn Data Export Tool to Improve Your Marketing: Do you want to analyze your past interactions on LinkedIn? This article shares how you can use info from the LinkedIn data export tool.

linkedin data export by viveka von rosen

Tips for repurposing content on LinkedIn Publisher.

Use Apps and Third-Party Tools

10 Ways to Use the New LinkedIn Mobile App: Have you tried out the new LinkedIn app? The new LinkedIn app makes it easy for marketers on the go to do nearly everything they’d do on a desktop from a mobile device.

How To Improve Your LinkedIn Productivity With Third-Party Apps: Do you use LinkedIn to connect with business prospects and connections? This article shares two third-party apps to improve your LinkedIn communication.

third-party linkedin tools by vivieka von rosen

Use 3rd party tools to support your LinkedIn efforts.

How to Streamline LinkedIn Sharing with Oktopost: Do you want a quick, easy way to share content to LinkedIn groups? This shows the basic ins and outs of using Oktopost for LinkedIn sharing.

Use Paid Updates

How to Create LinkedIn Ads That Generate Results for Your Business: Do you use LinkedIn to prospect for new business? LinkedIn ads are an excellent way to increase visibility and generate leads. Find out more here.

To find more tips, tactics and strategies, view a complete library of LinkedIn articles.

What do you think? What articles have helped you develop a LinkedIn marketing plan and find prospects and leads? Please leave your thoughts and comments below.

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  • Jitendra Padmashali

    Good one lisa, As a user of this social media site there are many things to keep in mind, I think LinkedIn provides a variety of different applications you can use to improve your LinkedIn profile.

  • ilKarlsson

    LinkedIn wants us to switch from Products & Services to Showcase Pages.
    Products & Services tab will be removed on April 14, 2014:

  • Thanks for dropping in Jitendra, I hope you’ll be able to use this article as a good resource for developing your LInkedIn presence further.

  • Nicholas Ward

    Lisa, I really appreciate this article. It is already starred in my bookmarks, and I will keep coming back here to implement everything you recommend. All roads for me are pointing to LinkedIn as I start a new business side venture in addition to my professional day job. I have tried Twitter and Facebook pages, and they are just not right for me. My fastest growing network is LinkedIn, and already people in the blogosphere like Jon Morrow are saying I should focus on LinkedIn because it is the best one for my niche in professional reporting and data visualisation services, and the best for launching new content in my niche. Thanks again!

  • John Muir

    Thank you Lisa… very concise….

  • Great article, Lisa… just a quick update though: LinkedIn is retiring the ‘Products & Services’ tab from company pages ( so I guess that asking people to obtain product recommendations, or even complete this section of the company profile if it wasn’t created, doesn’t make much sense anymore.

  • Turkey has recently ruffled some feathers with its recent decision to ban twitter. Totalitarian regeimes have blocked social media sites in times of crisis. LinkedIn has not been subject to this because of its professional nature. Just something to consider when developing your online presence.

  • It’s so helpful to have access to a single resource that brings together all the different things we can do on LinkedIn to maximize promoting ourselves and our brand.

  • Thank you for pointing us all toward that impending change to LinkedIn’s features. And you’re right; after April 14th, it looks like Showcase Pages are the way to go.

  • I’m really glad you found this helpful enough to bookmark!

  • You are very welcome, John.

  • Excellent point for people or companies with a global presence, Matt.

  • That’s exactly what I tried to give us – a one stop shop that saves busy people time by bringing them the best articles in one spot.

  • AmandahBlackwell

    Great list!

    My LinkedIn profile and marketing plan is a work in progress. I’ve stepped up my participation in groups and have been thinking about scaling back my groups. I’d rather focus on a handful rather than be in 100+ groups where I don’t participate.

  • lisamanyon

    Thanks for this comprehensive overview of LinkedIn. I find LinkedIn is a great place to make professional connections. My only issue with this platform is the few irresponsible users who scrape email addresses from profiles and then SPAM my inbox. I’m not sure if they really don’t know this is not best practice or if they really think adding me to their list without permission is going to win friends and influence people.
    Looking forward to your next article.
    Write on!~
    Lisa Manyon

  • Linda

    A good overview of the process. Thanks.

  • Thank you for sharing!

  • Hi, Lisa. I can understand how people who use irresponsible tactics to contact you on LinkedIn can be frustrating. They may or may not know how frustrating their behaviors can be but I can point you toward this helpful best practices article you can share in your own network to help educate others.

  • That seems to be a common thought process, Amandah – quality over quantity.

  • Thank you for pointing out this newest change to LinkedIn’s features. How will this change affect your own LinkedIn marketing?

  • Thanks for sharing an informative post. I already have a profile on LinkedIn but do not know much more about its all features. This post is really a good collection of tips for better LinkedIn marketing. Many of the features and resources that I completely unaware with help me to better optimize my profile and improve my presence on this popular professional platform.