Interested in ways to drive traffic to your website?
LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business.
In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should.
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Scroll to the end of the article for links to important resources mentioned in this episode.
#1: Emphasize Your Professional Skills
If you haven’t added skills to your LinkedIn profile, you’re missing out on an opportunity to optimize your profile for specific keywords and get quick endorsements from your connections for those skills. LinkedIn showcases your top 10 skills based on endorsements so people know where you excel.
#2: Promote Your Projects
You can use the Projects section (originally created for students to share projects they completed at university) to highlight products, services or other projects, such as the podcasts listed on Jay Baer’s LinkedIn profile. Directly link each project to your website and include team members when applicable.
#3: Link to Your Publications
The Publications section is perfect if you’re a book author, regular contributor to top publications, or have ebooks, white papers and other content that you want to promote. You can directly link each publication to where visitors can buy your books (like Mari Smith does on her LinkedIn profile) to author profile pages and landing pages for your content.
#4: Share Your Honors and Awards
Another section originally designed for students’ scholastic achievements, the Honors & Awards section is where you can highlight notable lists and mentions you’ve received from recognized authorities and publications in your industry.
#5: Showcase Specialized Certifications
If you haven’t completed a higher-education degree, the Certifications section allows you to showcase your specialized educational achievements within your industry. If your business boasts a certification for your industry, you can list it here and link to it so people can learn more about it.
#6: Highlight Industry-Related Coursework
Not all courses come with a certification. If you’ve taken any courses that would apply to your business, you can list them in the Courses section. This includes coursework you completed at university, those you completed as part of your on-the-job training and those offered by recognized organizations in your industry.
#7: Feature Your Professional Memberships
If you belong to professional organizations in your industry, use the Organizations section to highlight your membership and the position you hold beyond just being a member. It’s also another great opportunity to optimize your profile for keywords. For example, professional photographers can include their membership to Professional Photographers of America.
#8: Demonstrate Language Proficiency
Demand for people who speak two or more languages is on the rise. Therefore, if you are fluent in multiple languages, include that information in the Languages section.
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#9: Highlight Your LinkedIn Groups
When you join LinkedIn groups, you have the option of listing them on your profile, as shown in the Groups section below.
This can benefit you in a few different ways. First, people who want to get to know you can do so by joining the groups you’re in and engaging with you there.
Second, if you join groups related to your industry, such as groups for social media consultants, you can add more keywords to your profile. Finally, if you run groups for your business, you can display them on your profile to help increase membership.
#10: Publicize Your Interests
When you follow specific news channels, publishers, influencers and companies found on LinkedIn Pulse, they will appear in the Following section of your profile. You can use this section to optimize your profile for specific keywords, highlight publications that you may contribute to and showcase your customers.
#11: Support Your Causes
Did you know that one in five hiring managers has chosen a candidate based on his or her volunteer experience? Add the Volunteer section to your profile to show others that you also care about helping others. For nonprofits, this is a great way to promote your organization and cause.
Support your causes in the Volunteer section.
Like most LinkedIn users, you’re probably already taking advantage of the Summary, Experience and Education sections of your profile. But don’t miss out on additional sections that will optimize your profile for keywords, highlight specific achievements and promote your business.
What do you think? Do you use any of these additional sections in your LinkedIn profile? If so, please share your results in the comments!