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    Author: Michael Stelzner

    How Starbucks Engages Millions of Facebook Fans

    In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page.

    Alex gives you some useful tips on engaging customers on social media. And you'll hear details of how Starbucks uses video marketing on different social media channels.You'll also find out what Alex refers to as their "scrappy" approach to social media.

    Be sure to check out some more takeaways below.

    Continue Reading about How Starbucks Engages Millions of Facebook Fans →

    Social Media Marketing

    Industry Report

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    The Biggest Social Media Mistakes (a Jay Baer Interview)

    In this video I interview Jay Baer of Convince And Convert. Jay provides social media consulting to leading businesses.

    In this video, Jay offers social media tips to help businesses succeed.

    You'll learn why Jay talks of "Noah's ark" in social media and why Twitter and Facebook are not a social media strategy. He shares a wealth of information. Be sure to see the other takeaways below.

    Continue Reading about The Biggest Social Media Mistakes (a Jay Baer Interview) →

    How Social Media Is Changing Publishing (a Merritt Colaizzi Interview)

    In this video I interview Merritt Colaizzi, publisher of SmartBrief, a media company that aggregates content in more than 150 daily business publications covering 23 industries (including social media). We work with SmartBrief to help us promote our events.

    In this interview, Merritt talks about how social media is changing the world of publishing and how social media will continue to change the publishing world. And you'll also get an inside look at SmartBrief's publishing model.

    Continue Reading about How Social Media Is Changing Publishing (a Merritt Colaizzi Interview) →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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