Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things?
To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast.
Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. His latest book is AI For Marketers.
Christopher explains how ROI differs from return on ad spend (ROAS) and shares how to calculate ROI