Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value?
In this article, you'll discover a 5-step process for developing powerful B2B product positioning.
This article was co-created by April Dunford and Michael Stelzner. For more about April, scroll to the end of this article.
Why Product Positioning Matters for B2B Companies
Product positioning defines how your product is the best in the world at delivering value to a specific
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