Michael Stelzner, Author at Social Media Examiner

By Michael Stelzner
August 17, 2018

Want to lower your Facebook ad costs?

Looking for tips to optimize your Facebook ad campaigns?

To explore the Facebook ads algorithm, I interview Ralph Burns.

More About This Show

The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Ralph Burns, a Facebook ads expert. He runs Tier 11, an ad agency focused on serving eCommerce businesses. He’s also a co-host of the Perpetual Traffic podcast.

Ralph explains how your bidding and campaign objective settings can help or hurt your ads budget.

You’ll also learn how the Facebook ads algorithm determines whether your ads provide a good user experience.

The Facebook Ad Algorithm: What Marketers Need to Know featuring insights from Ralph Burns on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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By Michael Stelzner
August 10, 2018

In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner).

The topics I’ll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition.

I’ll also share the original story of this podcast and much more.

More About This Show

The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I share stories from the podcast that illustrate how to grow your business.

I explain how finding help and understanding your audience can help your business succeed.

You’ll also find tips for becoming a good thought leader and collaborating with others in your industry.

How to Grow: Wisdom From 6 Years of Podcasting featuring insights from Michael Stelzner on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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By Michael Stelzner
August 3, 2018

Wondering how Facebook Analytics differs from other analytics tools?

Want tips for improving the performance of your funnels and ads?

To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell.

More About This Show

The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Andrew Foxwell. He’s a Facebook ads expert who runs Foxwell Digital, an agency for direct-response eCommerce brands. He’s built and run numerous trainings for Jon Loomer and co-hosts the eCommerce Influence podcast.

Andrew explains how Facebook Analytics compares to Facebook Insights and Google Analytics.

You’ll also learn how Facebook Analytics helps you analyze funnels and the lifetime value of a customer.

Facebook Analytics: What Marketers Need to Know featuring insights from Andrew Foxwell on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

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By Michael Stelzner
July 27, 2018

Wondering what you need to stream a live video show?

Looking for tips on working with the hardware and software?

To explore what you need to create a live show on YouTube, I interview Dusty Porter.

More About This Show

The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Dusty Porter, a video and tech expert. He hosts the YouTube Creators Hub podcast. He’s active on YouTube and a TubeBuddy ambassador.

Dusty explains how to use OBS live-streaming software to produce quality audio and video.

You’ll also discover tips for appearing on-camera and creating a structure for your show.

How to Create a Live Show on YouTube featuring insights from Dusty Porter on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

Listen now: Play in new window | Download