Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers?
To explore how to make your brand iconic in today's world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast is Project Distinct, and his latest book is Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction.
Scott explains the four cornerstones of distinction and