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    Author: Michael Stelzner

    Facebook and Instagram Ad Benchmarks: What Marketers Need to Know

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    Thinking of doing more with paid advertising on Facebook and Instagram in 2022? Wondering how other marketers are doing things?

    In this analysis, you'll discover the current metric and usage benchmarks you need to build a Facebook or Instagram ad strategy that converts in 2022.

    Social Ad Spending Is Trending Up

    There's been a lot of new money coming into social media ads.

    For the first time, social media ad spend is expected to surpass paid search and grow by 25% by the end of 2021

    Continue Reading about Facebook and Instagram Ad Benchmarks: What Marketers Need to Know →

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    Facebook Organic Marketing: What Works in 2022

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    Seeing a decline in your organic Facebook metrics? Looking for new ways to improve your non-paid Facebook marketing?

    In this article, discover nine organic techniques that work on the world's biggest social platform.

    Why Facebook Organic Marketing Still Matters

    A lot of marketers and brands seem to be disenfranchised by the shrinking organic reach Facebook is becoming known for. But before you start thinking that Facebook has moved completely over to pay-to-play, it's important to remember what Facebook is.

    Facebook is still, even

    Continue Reading about Facebook Organic Marketing: What Works in 2022 →

    Google Analytics Blocking and What It Means for Marketers

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    Have you noticed that your data doesn’t add up lately? Wondering how Google Analytics Blocking is affecting your marketing?

    In this analysis, you’ll discover what is being blocked, why, and how it can affect your organic and paid marketing efforts going forward.

    Does Your Google Analytics Data Seem Off?

    Have you noticed declines in your Google Analytics data over the last few years?

    If you're like Social Media Examiner, you use Google Analytics to track just about everything, ranging from email marketing to paid ads.

    We

    Continue Reading about Google Analytics Blocking and What It Means for Marketers →

    Why Should Businesses Care About Crypto?

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    Wondering if NFTs, social tokens, and crypto could benefit your business? Are you concerned whether you’re missing out on what Web 3.0 has to offer?

    In this article, you’ll discover why crypto is the new frontier for business.

    What You Need to Know About Crypto Today

    If you work for a small business, are an entrepreneur, or are a creator, I want to invite you along as I explore this new frontier. Rather than focusing on the financial or technical side of crypto, I want to focus on business use cases, what's possible today, and what

    Continue Reading about Why Should Businesses Care About Crypto? →

    Social Tokens: What Businesses Need to Know

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    Are you wondering what creator coins are? Are you thinking of starting your own token?

    In this article, you’ll discover what social tokens are, how they work, and why they’re important to the future of business.

    What Are Social Tokens?

    One question we're starting to hear a lot when it comes to social tokens is why should marketers bother? Before we address that though, let's talk about what social tokens are.

    You may have heard several other terms being tossed around—social token, creator coin, community tokens—they all mean the

    Continue Reading about Social Tokens: What Businesses Need to Know →

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