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    Author: Michael Stelzner

    How to Become Iconic: Succeeding by Standing Apart

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    Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers?

    To explore how to make your brand iconic in today's world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast is Project Distinct, and his latest book is Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction.

    Scott explains the four cornerstones of distinction and

    Continue Reading about How to Become Iconic: Succeeding by Standing Apart →

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    Industry Report

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    Marketing Reimagined: Why Marketers Must Change Now

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    Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

    To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known, The Tao of Twitter, and The Content Code. His most recent book is Marketing Rebellion: The Most Human Company Wins.

    Find out how the relationship between marketers and customers has changed, and learn how and why

    Continue Reading about Marketing Reimagined: Why Marketers Must Change Now →

    Facebook Ad Sequences: A Better Way to Acquire Customers

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    Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?

    To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy System. She’s a regular speaker at Social Media Marketing World and a HubSpot Academy instructor.

    Amanda explains why the challenges marketers face in 2019 can create opportunities to lower their ad spend. You’ll also discover how to sequence Facebook ads to reflect the customer

    Continue Reading about Facebook Ad Sequences: A Better Way to Acquire Customers →

    Google Data Studio: How Marketers Can Build Powerful Dashboards

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    Want an easy way to interpret your analytics? Wondering how to create dashboards?

    To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. He's the founder of MeasurementMarketing.io and the Measurement Marketing Academy.

    Mercer explains how dashboards and analytics reports differ and when to use each one. You’ll also learn how Google Data Studio helps you create dashboards and share data.

    Read a summary of the interview below. To listen to the interview, scroll to the end

    Continue Reading about Google Data Studio: How Marketers Can Build Powerful Dashboards →

    Goodbye Pinterest: The Journey, Season 2, Episode 18

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    Is your website traffic converting? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    This episode of the Journey explores how Social Media Examiner made the decision to fully abandon Pinterest, despite receiving lots of traffic from the platform. Watch how they made the decision.

    Continue Reading about Goodbye Pinterest: The Journey, Season 2, Episode 18 →

    Phrases That Sell: 8 Copywriting Tips

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    Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter?

    To explore how to create phrases that sell, I interview Ray Edwards, one of the world's leading copywriters. He's the author of How to Write Copy That Sells and hosts a podcast called The Ray Edwards Show.

    Ray explains why marketers need to talk about the problem their product or service solves. You'll also find eight examples for talking about these problems and tips for using them in your marketing.

    Continue Reading about Phrases That Sell: 8 Copywriting Tips →

    Creating a Customer Community: The Journey, Season 2, Episode 17

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    Do your customers love your product? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch The Journey
    This episode of the Journey explores how Social Media Examiner begins to enable their customers to connect with each other. Watch to see where they find inspiration and what they decide to do.

    Continue Reading about Creating a Customer Community: The Journey, Season 2, Episode 17 →

    Narrative Storytelling: How to Weave Stories Into Your Marketing

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    Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories?

    To explore how to weave narrative stories into your marketing, I interview Melissa Cassera.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies. Her course is called

    Continue Reading about Narrative Storytelling: How to Weave Stories Into Your Marketing →

    When Marketing Doesn’t Work: The Journey, Season 2, Episode 16

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    Ever been in a situation where none of your marketing seems to work? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch The Journey
    This episode of the Journey explores how Social Media Examiner faces constant challenges. The marketing department wants to target a new audience, and the CEO wants to slow down to ensure success. What happens?

    Continue Reading about When Marketing Doesn’t Work: The Journey, Season 2, Episode 16 →

    Experience 3 days with the best social marketers. Discover the latest tactics and improve your marketing know-how!
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    YouTube Live: What Marketers Need to Know

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    Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?

    To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Nick Nimmin, a YouTube expert. His YouTube channel is for YouTube creators and has more than 300,000 subscribers. He also hosts a weekly

    Continue Reading about YouTube Live: What Marketers Need to Know →

    Marketing the Value Proposition: The Journey: Season 2, Episode 15

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    Are your marketing messages not striking a chord with your target audience? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch The Journey
    This episode of the Journey explores how Social Media Examiner hires a conversion expert to survey nearly 300 customers and prospects. What will they discover? How will the team alter course?

    Continue Reading about Marketing the Value Proposition: The Journey: Season 2, Episode 15 →

    Social Customer Care: Why Marketers Should Care

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    Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers?

    To explore why marketers should care about taking care of customers, I interview Shep Hyken.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Shep Hyken, a customer service and experience expert. He's also a professional speaker and author of multiple books including The

    Continue Reading about Social Customer Care: Why Marketers Should Care →

    How to Make Better Marketing Decisions: Unthinkable Wisdom

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    Do you need to make better strategic decisions? Wondering how to change your decision-making process?

    To explore how to make better marketing decisions, I interview Jay Acunzo.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Jay Acunzo. Jay is the founder of Unthinkable Media and an expert on the production of docuseries and

    Continue Reading about How to Make Better Marketing Decisions: Unthinkable Wisdom →

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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