Michael Stelzner, Author at

By Michael Stelzner
April 20, 2018

Want to expand your ad reach on Facebook?

Looking for new ways to target potential customers?

To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Rick Mulready. Rick is a Facebook ads expert and host of the podcast, The Art of Paid Traffic. He’s also a regular speaker at Social Media Marketing World. His new membership site, The ROI Club, is focused on Facebook ads.

Rick explains custom and lookalike audience options that help you make the most of your customer list.

You’ll also discover how to use website visitor data, engagements, and lead ads to find new potential customers.

How to Use Facebook Lookalike Audiences With Custom Audiences featuring insights from Rick Mulready on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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By Michael Stelzner
April 13, 2018

Want your marketing to be more efficient?

Wondering how predicting your marketing cycles can help?

To explore how marketers can get started with predictive analytics, I interview Chris Penn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Chris Penn, the co-founder and chief innovator at Brain+Trust Insights. He’s also the co-host of the Marketing Over Coffee podcast and the lead analytics expert for Social Media Marketing World.

Chris explains how to ensure the quality of underlying data used in predictive analytics.

You’ll also discover data sources and tools used to make predictions.

Predictive Analytics: How Marketers Can Improve Future Activities featuring insights from Chris Penn on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

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By Michael Stelzner
April 6, 2018

Want to optimize the content in your Facebook ads?

Wondering how to build connections that improve conversions?

To explore strategic ways to combine content and Facebook ads, I interview Keith Krance.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Keith Krance, a Facebook ads expert. He’s host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising.

Keith explains how to create content and calibrate your budget for each phase of the customer journey.

You’ll also learn how to apply Keith’s Facebook ads formula to lower your ad spend.

How to Combine Facebook Ads and Content for Better Results featuring insights from Keith Krance on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

Listen now: Play in new window | Download

By Michael Stelzner
March 30, 2018

Do you want more clients?

Wondering if LinkedIn can help you acquire more business?

To explore how to use LinkedIn to find leads and turn them into customers, I interview John Nemo.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview LinkedIn marketing expert John Nemo. Author of LinkedIn Riches: How to Use LinkedIn for Business, Sales and Marketing, John is also host of Nemo Radio podcast, which is focused on online marketing and lead generation. He has worked to rewrite LinkedIn profiles for well-known individuals such as John Lee Dumas, Ray Edwards, and Chris Brogan.

John shares which LinkedIn and third-party tools he uses to identify and manage his prospects.

You’ll discover how John develops LinkedIn connections into pre-qualified leads and clients.