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    Author: Michael Stelzner

    Decentralized Social: The Next Frontier for Creators

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    Curious about the future of social media? Wondering how Web3 will impact social platforms? 

    In this article, you’ll discover how decentralized social media is changing the way creators and audiences connect.

    What Decentralized Social Networks Make Possible

    The Bitcoin blockchain is arguably the most secure, trusted blockchain in existence. The very security that engenders trust also comes with a drawback; transactions between parties are very slow. That’s where the Lightning

    Continue Reading about Decentralized Social: The Next Frontier for Creators →

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    Google Performance Max: What Marketers Need to Know

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    Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people?

    In this article, you’ll discover how to get started with the Google Performance Max ads solution.

    What Is Google Performance Max?

    Google Performance Max is a new campaign type from Google Ads. It’s a major update because it combines machine learning with multiple ad types.

    In the past, Google's advertising channels had lots of separate campaign types: search ads, shopping ads, display ads, discovery ads, and local

    Continue Reading about Google Performance Max: What Marketers Need to Know →

    What to Look for in a Marketing Conference

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    Are you ready to take your marketing know-how to the next level? Thinking of attending a marketing conference?

    If so, this article is for you! You'll discover five insider tips to help you make smart decisions when analyzing an event.

    The Conference Dilemma 

    There's a good chance you can only attend one event per year. Picking wisely not only could result in inspiring ideas but also propel your career. 

    But there’s a legitimate problem we need to address. Many conferences are a complete waste of time and money. If you

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    Creating Sustainable Businesses With Web3

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    Do you want to create a business that embraces Web3? Wondering what types of businesses are possible? 

    In this article, you’ll discover examples of Web3 business models and learn how to draw customers to your business using decentralized autonomous organizations and tokens or NFTs.

    What Web3 Makes Possible for Business Models

    There are two important business-related functions unlocked with Web3: ownership and interoperability.

    Shared Ownership

    In Web2, the internet experience most of the world is familiar with, you don’t

    Continue Reading about Creating Sustainable Businesses With Web3 →

    How to Use Google Analytics 4 for Marketing

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    Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics?

    In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.

    Google Universal Analytics vs. Google Analytics 4: What's Happening?

    Google is notorious for closing down products suddenly—from ambitious moonshot projects to beloved apps. But at least this time, they’ve given us plenty of notice.

    Universal Analytics will stop

    Continue Reading about How to Use Google Analytics 4 for Marketing →

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