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    Author: Michael Stelzner

    Video Marketing Strategy: The Power of Video During the Customer Journey

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    Want to use video marketing more effectively? Looking for a proven video strategy?

    To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast.

    Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and his course is called the Online Video Strategy Blueprint.

    Ben shares why marketers should focus on developing a video strategy, the key elements of the customer journey when it comes to video, and

    Continue Reading about Video Marketing Strategy: The Power of Video During the Customer Journey →

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    TikTok: What Marketers Need to Know

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    Are you curious about TikTok? Wondering how to use TikTok for your marketing?

    To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast.

    Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book is called, I Need Attention.

    Rachel shares how TikTok works, how marketers can develop content for TikTok, and more.

    Listen to the Podcast Now
    This article is sourced from the Social Media Marketing Podcast, a top marketing podcast.

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    Local Business Facebook Ads: What Marketers Need to Know

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    Do you want more foot traffic for your local business? Wondering how Facebook ads can help?

    To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast.

    Allie is a Facebook ads expert who specializes in helping local businesses. She's the founder of Allie Bloyd Media, a local business agency, and her course is called Remodel Your Marketing.

    Allie shares what local businesses can accomplish with Facebook ads, how to use content in ads to generate leads, and

    Continue Reading about Local Business Facebook Ads: What Marketers Need to Know →

    Personal Branding: How to Successfully Build Your Brand

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    Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

    To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast.

    Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. He's also the author of Take The Stairs and Procrastinate on Purpose.

    Rory shares why marketers should care about building a personal brand, how to use the Brand DNA Helix to develop your own

    Continue Reading about Personal Branding: How to Successfully Build Your Brand →

    Artificial Intelligence and Marketing: What Marketers Need to Know

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    Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

    To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

    Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He's also the host of the brand-new Marketing AI podcast.

    Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use

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    Social Media Marketing Society

    Instagram Stories for Business: How to Create Engaging Stories

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    Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers?

    To explore how to create compelling Instagram Stories for business, I interview Alex Beadon on the Social Media Marketing Podcast.

    Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Gram Slam and her podcast is On Purpose With Alex Beadon.

    Alex shares ideas for creating engaging Instagram Stories. You'll also discover what makes for good story content, find tips for

    Continue Reading about Instagram Stories for Business: How to Create Engaging Stories →

    How to Create Videos That Sell

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    Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos?

    To explore how to create videos that sell, I interview Owen Video on the Social Media Marketing Podcast.

    Owen is a speaker, live-stream host, and event MC. He’s also the founder of The Video Marketing School, an online learning center for video marketing training.

    Owen shares his process for consistently producing quality video content. You’ll also learn why video is such a powerful marketing tool, how to develop video topics,

    Continue Reading about How to Create Videos That Sell →

    Amazon Ads: What Marketers Need to Know

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    Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

    To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.

    Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, and the host of the eCommerce Evolution podcast.

    Brett explains why you should consider Amazon ads and what ad types you should try. He also shares best practices for running Amazon campaigns.

    Listen to the

    Continue Reading about Amazon Ads: What Marketers Need to Know →

    How to Develop Superfans Who Gladly Evangelize for You

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    Do you want to create superfans for your business? Wondering how to develop the kind of connected community that can elevate your brand?

    To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn on the Social Media Marketing Podcast.

    Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. He's the author of Will It Fly? and his latest book is Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.

    Pat shares why

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    How to Succeed With LinkedIn Ads

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    Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?

    To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world's leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He's also the founder of B2Linked.com, a LinkedIn ads agency.

    AJ shares how to create and customize LinkedIn ads for different audiences. You'll also learn about LinkedIn's different ad formats and more.

    Read a summary of the interview below. To listen to the interview, scroll to

    Continue Reading about How to Succeed With LinkedIn Ads →

    How to Get Your Videos Discovered on YouTube

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    Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube?

    To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs.

    Tim shares which factors help increase the likelihood that your video becomes discoverable on YouTube. You'll also find out how to improve YouTube audience retention.

    Read a summary of the interview below. To listen

    Continue Reading about How to Get Your Videos Discovered on YouTube →

    Beware of Facebook Groups. Long Live Communities!

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    I believe communities are essential for businesses.

    When I heard Mark Zuckerberg say, "Groups are at the heart of the experience" at the 2019 F8 conference, I wondered, "What's Mark's real objective here?"

    Today, I'd like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.

    But first, a story.

    Back in the Day… Facebook Was for Us All
    In the early days, there were transformational opportunities for nearly any business that was involved with Facebook.

    By 2009, businesses were coming

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    Building a Community in a Changing Social Media World

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    Could your business benefit from a dedicated community? Wondering where you should build your community?

    To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini. She's the former CEO and co-founder of Ning. She's also the founder and CEO of Mighty Networks.

    Gina explains how a community differs from an audience. You'll also learn why you should consider building community outside of social media platforms such as Facebook or Instagram.

    Building Community and

    Continue Reading about Building a Community in a Changing Social Media World →

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