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    Author: Michael Stelzner

    How to Target Cold Audiences With Facebook Ads

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    Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook?

    To explore targeting cold audiences with Facebook ads, I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda shares how to determine whom to target with Facebook cold ads. You'll also learn the next steps after identifying your new target audiences, what type of ongoing analysis you should maintain, and more.

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    Creating Instagram Ads That Convert

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    Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales?

    To explore how to create Instagram ads that work, I interview Andrew Hubbard. Andrew is a Facebook and Instagram ad expert and the founder of Hubbard Digital, an agency that runs Instagram and Facebook ads for information products. His course is called Amplified Ads.

    Andrew shares how to create and customize ads for each type of Instagram placement. You'll also find recommendations on ad creation tools and more.

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    How to Track Attribution on Facebook and Google

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    Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

    To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world's leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive trainer for Social Media Examiner’s Google Analytics For Marketers Seminar.

    Chris shares tips and techniques to help marketers track sales attribution. You'll also discover how to credit a sale

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    How to Use Quora for Marketing

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    Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?

    To explore how to use Quora for marketing, I interview JD Prater. JD is Quora's full-time evangelist, a speaker, and host of the Grow with Quora podcast.

    JD shares what Quora can do for your business. You'll also find how to use Quora to establish thought leadership, drive your content marketing, and reach potential customers.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this article.

    Getting

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    How to Create Content That Attracts Customers

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    Do you need a better content marketing plan? Wondering how to improve your content strategy?

    To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former journalist, storytelling expert, and founder of StoryFuel, a company that helps marketers become better storytellers.

    Discover different ways to create content both on and off of social media. You'll also get tips on what type of content to create and more.

    Read a summary of the interview below. To listen to the interview, scroll to the end of

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    How to Write Facebook Ads That Sell

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    Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads?

    To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world's top flat-fee ad copywriting services.

    Ken shares why ad copy matters. You’ll also learn about the four main marketing objectives advertisers should consider, how to use storytelling in ad copy, and more.

    Read a summary of the interview below. To listen to the interview, scroll to

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    How to Use IGTV for Marketers

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    Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

    To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She's the founder of Insta 180, an online course on using Instagram for business, and she runs a membership site for content curation called the Social Curator.

    You’ll learn how to develop a video strategy for IGTV, how to use Instagram Stories to promote IGTV videos, and more.

    Why IGTV

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    How Local Businesses Can Drive More Foot Traffic

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    Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help?

    To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl. Stacy is a local business marketing expert and owner of two performing arts studios. She's also host of the Foot Traffic podcast (formerly called She's Building Her Empire) and founder of the Profit Mastermind for local business owners.

    Stacy shares her system for incentivizing customers to visit your storefront and refer your business to

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    How to Test Your Facebook Ads for Optimal Results

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    Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message?

    To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of Facebook Ads Made Simple, and she runs a course called Facebook Advertising Secrets. On the side, she’s also a standup comedian.

    Andrea shares why it’s important to test your Facebook ads. You’ll also learn Andrea’s method for testing Facebook ads and using Google Analytics to

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    Advanced Facebook Retargeting: How to Up Your Ads Game

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    Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance?

    To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency.

    You'll discover the biggest mistakes marketers make with Facebook retargeting. Susan also shares her method for setting up a successful Facebook ad retargeting campaign that leads to

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    How to Develop a Thriving Community

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    Is community important to your business? Wondering where you should build your community?

    To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She's also an expert in developing communities.

    Cate shares tips for developing a brand that incorporates community. You'll also learn how to decide whom your community should serve.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this

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    Facebook Groups: New Features for Businesses

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    Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features?

    To explore what's new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the Bella in Your Business podcast.

    Bella shares her front yard/back yard analogy for Facebook marketing. You'll also find tips for using new Facebook Groups features including badges, units, subscriptions, and more.

    Read a

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