Author: Michael Stelzner

Pinterest Ads: How to Get Started

by Michael Stelzner / October 14, 2021

Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest ads?

In this article, you'll learn which types of products work best with Pinterest ads and how to create your first Pinterest ad campaign.

Why Marketers Should Consider Pinterest Ads
Let's start with the basics: Why should marketers consider Pinterest ads? Especially at a time when paid advertising is becoming increasingly expensive thanks to emerging privacy and data handling laws that make tracking user activity online more and

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How to Design a Data-Driven Marketing Strategy

by Michael Stelzner / October 7, 2021

Do you need a better strategy? Wondering how to use data to gauge when to start, stop, or scale your marketing efforts?

In this article, you'll discover why data is important, what data to look at, and how to use data to inform your strategy.

Why Data Is Crucial to Your Marketing Strategy
It’s important to understand that data is for everyone, whether you’re a new business owner or have been in business for a long time and already know your ideal customer very well. Without data, as you’re building your strategy, you’re flying blind

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How to Sell With Instagram Reels and Stories

by Michael Stelzner / September 30, 2021

Want to turn more Instagram followers into customers? Have you considered combining Reels and Stories to attract and convert?

In this article, you'll discover a strategy to sell with Instagram Reels and Stories.

Why Shorter-Form Video Like Instagram Reels and Stories Matters
Let's address the obvious first question: Why do shorter-form videos like Instagram Reels and Instagram Stories matter in marketing today? Probably one of the most important factors is that Instagram is pushing Reels. Instagram reels are heavily favored by the

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Creating a Podcast That Builds Trust

by Michael Stelzner / September 23, 2021

Want to start a podcast that helps you grow your business? Want to avoid the common mistakes and create a show that builds a loyal audience?

In this article, you'll discover what you need to do to successfully launch a business-building podcast.

Why Marketers Should Consider Podcasting
Let's start by digging into some of the reasons marketers should consider starting a podcast. For one thing, not everyone is doing it, despite how long podcasting has been around. Having an engaging and successful podcast can really help you stand out in

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How to Create a TikTok Video That Connects

by Michael Stelzner / September 16, 2021

Want to create more engaging TikTok videos? Wondering how to design content that your target audience will want to watch?

In this article, you’ll discover how to create engaging TikTok videos that connect with your audience.

Why TikTok?
Besides the fact that TikTok has more than 2 billion users, TikTok is fast becoming a community-building app, allowing you to connect with your audience in a way that other social platforms can't.

For starters, TikTok will help you build your authority faster than any other platform. While it might

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