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    Author: Michael Stelzner

    How to Get Your Videos Discovered on YouTube

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    Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube?

    To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs.

    Tim shares which factors help increase the likelihood that your video becomes discoverable on YouTube. You'll also find out how to improve YouTube audience retention.

    Read a summary of the interview below. To listen

    Continue Reading about How to Get Your Videos Discovered on YouTube →

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    Beware of Facebook Groups. Long Live Communities!

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    I believe communities are essential for businesses.

    When I heard Mark Zuckerberg say, "Groups are at the heart of the experience" at the 2019 F8 conference, I wondered, "What's Mark's real objective here?"

    Today, I'd like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.

    But first, a story.

    Back in the Day… Facebook Was for Us All
    In the early days, there were transformational opportunities for nearly any business that was involved with Facebook.

    By 2009, businesses were coming

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    Building a Community in a Changing Social Media World

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    Could your business benefit from a dedicated community? Wondering where you should build your community?

    To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini. She's the former CEO and co-founder of Ning. She's also the founder and CEO of Mighty Networks.

    Gina explains how a community differs from an audience. You'll also learn why you should consider building community outside of social media platforms such as Facebook or Instagram.

    Building Community and

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    Facebook Ad Funnels: A Framework for Any Business

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    Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business?

    To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets high-growth eCommerce businesses. He’s also a writer and contributor for Social Media Examiner.

    Charlie shares a funnel framework that any type of business can apply to Facebook ads. You’ll also discover how to use remarketing as part of

    Continue Reading about Facebook Ad Funnels: A Framework for Any Business →

    LinkedIn Page Content Strategy: What Marketers Need to Know

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    Do you want to create more content for your LinkedIn page? Wondering which new features can help?

    To explore creating content for LinkedIn pages, I interview Michaela Alexis.

    Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.

    Michaela shares a strategy for developing video content for LinkedIn pages. You'll also discover features that will give you more

    Continue Reading about LinkedIn Page Content Strategy: What Marketers Need to Know →

    The Death of Google Search Traffic and What It Means for Marketers

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    It was an early Saturday morning and I was catching up on some print reading.

    I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa.

    As I dove in, one paragraph grabbed me and forced my eyes to gaze into the future. What I saw terrified me.

    I would later begin a detailed analysis. The results forced me to seriously question everything I held true about Google organic search.

    Join me as I explore the changes coming from Google and what it means for you.
    The Story: Google Becomes

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    How to Target Cold Audiences With Facebook Ads

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    Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook?

    To explore targeting cold audiences with Facebook ads, I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda shares how to determine whom to target with Facebook cold ads. You'll also learn the next steps after identifying your new target audiences, what type of ongoing analysis you should maintain, and more.

    Read a summary of the

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    Creating Instagram Ads That Convert

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    Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales?

    To explore how to create Instagram ads that work, I interview Andrew Hubbard. Andrew is a Facebook and Instagram ad expert and the founder of Hubbard Digital, an agency that runs Instagram and Facebook ads for information products. His course is called Amplified Ads.

    Andrew shares how to create and customize ads for each type of Instagram placement. You'll also find recommendations on ad creation tools and more.

    Read a summary

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    How to Track Attribution on Facebook and Google

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    Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

    To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world's leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive trainer for Social Media Examiner’s Google Analytics For Marketers Seminar.

    Chris shares tips and techniques to help marketers track sales attribution. You'll also discover how to credit a sale

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    How to Use Quora for Marketing

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    Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?

    To explore how to use Quora for marketing, I interview JD Prater. JD is Quora's full-time evangelist, a speaker, and host of the Grow with Quora podcast.

    JD shares what Quora can do for your business. You'll also find how to use Quora to establish thought leadership, drive your content marketing, and reach potential customers.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this article.

    Getting

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    How to Create Content That Attracts Customers

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    Do you need a better content marketing plan? Wondering how to improve your content strategy?

    To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former journalist, storytelling expert, and founder of StoryFuel, a company that helps marketers become better storytellers.

    Discover different ways to create content both on and off of social media. You'll also get tips on what type of content to create and more.

    Read a summary of the interview below. To listen to the interview, scroll to the end of

    Continue Reading about How to Create Content That Attracts Customers →

    How to Write Facebook Ads That Sell

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    Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads?

    To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world's top flat-fee ad copywriting services.

    Ken shares why ad copy matters. You’ll also learn about the four main marketing objectives advertisers should consider, how to use storytelling in ad copy, and more.

    Read a summary of the interview below. To listen to the interview, scroll to

    Continue Reading about How to Write Facebook Ads That Sell →

    How to Use IGTV for Marketers

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    Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

    To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She's the founder of Insta 180, an online course on using Instagram for business, and she runs a membership site for content curation called the Social Curator.

    You’ll learn how to develop a video strategy for IGTV, how to use Instagram Stories to promote IGTV videos, and more.

    Why IGTV

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