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    Author: Michael Stelzner

    Social Marketing Trends: Wisdom From Gary Vaynerchuk

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    Do you want to create a lasting following online? Wondering which social media platforms you should be using right now?

    To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast.

    Gary is the CEO of Vayner Media, a full-service digital agency. He's also the host of the #AskGaryVee Show and the author of Crushing It.

    You'll discover how Gary has sustained his online visibility for more than a decade and which platforms he's paying attention to right now. You'll also learn

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    Creating Social Videos That Grow Strong Connections

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    Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video?

    To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast.

    Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency that helps businesses get mass attention. He hosts The Video Marketing Podcast and is author of the book, Producing Empathy.

    Matt shares his HERO process for

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    Successful Facebook Ads on a Small Budget

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    Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads?

    To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast.

    Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads performance.

    Tara explains why testing Facebook ads is key to success, and shares the methodology she uses to test and develop

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    Instagram Strategy: Growing Your Followers and Business

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    Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following?

    To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau on the Social Media Marketing Podcast.

    Vanessa is a community development expert who specializes in helping online coaches. Her course is The BOSSGRAM Academy. She has 200,000 subscribers on YouTube and her podcast is called Turn Your Followers Into Clients.

    Vanessa

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    How to Persuade: The Science Marketers Need to Know

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    Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?

    To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast.

    Jonah is a marketing professor at the University of Pennsylvania's Wharton School and author of the books, Contagious and Invisible Influence. He's also a keynote speaker and marketing consultant. His newest book is The Catalyst: How to Change Anyone's Mind.

    Jonah shares the five key barriers

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    YouTube Marketing Summit

    How to Rethink Your Way to Business Growth

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    Do you want to grow your business? Is it time to rethink the way you market and deliver experiences?

    To explore how to grow your business via innovation, I interview Duncan Wardle on the Social Media Marketing Podcast.

    Duncan is the former head of innovation & creativity for Disney. He's also a keynote speaker who delivers workshops on design thinking and innovation.

    Duncan explains why the way you're marketing needs to change. He shares three ways to make changes that lead to growth and how to ask "What if…?" questions that reveal

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    Messaging Matters: How to Attract Your Ideal Customers

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    Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

    To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast.

    Jeffrey is a brand message consultant who helps businesses attract their ideal customers. He's the author of the book, Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, and host of the Creative Warriors podcast.

    Jeffrey explains why

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    YouTube Stories: Success Tips From a Top YouTuber

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    Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube's Stories and Community tab features?

    To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast.

    Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast. His latest book is called Built to Serve.

    Evan explains how to create, navigate, and use

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    Developing Loyal Fans: The Future of Marketing

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    Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers?

    To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast.

    David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans into Customers and Customers into Fans.

    David explains the neuroscience behind tribal identification and loyal fanbases, and shares three keys to developing fans using social media.

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    Social Media Content Strategy: How to Respond to a Changing Marketplace

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    Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together?

    To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast.

    Jay is a marketing and customer experience strategist. He's the founder of Convince & Convert and co-author of the book, Talk Triggers. He's also the host of the Social Pros podcast and Standing Ovation, a brand-new podcast focused on speaking and events.

    Jay reveals some of the

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    Social Media ROI: How to Measure Your Social Marketing

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    Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things?

    To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast.

    Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. His latest book is AI For Marketers.

    Christopher explains how ROI differs from return on ad spend (ROAS) and shares how to calculate ROI properly.
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    Creating Engaging Video Content That Spurs an Emotional Connection

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    Wondering how to create engaging video for your business? Want to use video more creatively in your marketing?

    To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast.

    Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. He also co-founded BOOM!, the cosmetic company, and founded Zipify, a Shopify app development company.

    Ezra explains where to use short-form and

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    YouTube Trends: What Marketers Need to Know

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    Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube?

    To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast.

    Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. His two YouTube channels have a combined audience of 1.5 million subscribers.

    Sean explains the importance of quality over quantity and branding over marketing. He also shares helpful

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