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    Author: Michael Stelzner

    What to Consider Before Starting an NFT Project

    Are you planning an NFT project? Wondering what you need to know before you get underway?

    In this article, you’ll discover what you should think about before starting an NFT project.

    What Can an NFT Project Do for You?

    If you launch and sustain a successful NFT project, you can amass a massive community that will help do many, many other things in the Web3 space.

    Matthew Ng had 100 followers on his Twitter account when he launched ToastPunks. In less than a week, he had 8000 followers. Today he has over 75k followers, has launched

    Continue Reading about What to Consider Before Starting an NFT Project →

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    Writing Marketing Content: A Proven Framework

    Wondering how to easily write marketing content? Looking for a step-by-step model?

    In this article, you’ll discover how to create written content that helps businesses.

    Writing Matters to Marketing

    Everybody writes. Even if you don’t think of yourself as a writer, you probably write a lot more than you think.

    It’s true that audio and video dominate the conversation in content marketing efforts right now. Podcasts and short-form video content are getting a lot of attention from brands, marketers, and consumers. But that doesn’t

    Continue Reading about Writing Marketing Content: A Proven Framework →

    Decentralized Social: The Next Frontier for Creators

    Curious about the future of social media? Wondering how Web3 will impact social platforms? 

    In this article, you’ll discover how decentralized social media is changing the way creators and audiences connect.

    What Decentralized Social Networks Make Possible

    The Bitcoin blockchain is arguably the most secure, trusted blockchain in existence. The very security that engenders trust also comes with a drawback; transactions between parties are very slow. That’s where the Lightning Network comes in.  

    The Lightning Network

    Continue Reading about Decentralized Social: The Next Frontier for Creators →

    Google Performance Max: What Marketers Need to Know

    Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people?

    In this article, you’ll discover how to get started with the Google Performance Max ads solution.

    What Is Google Performance Max?

    Google Performance Max is a new campaign type from Google Ads. It’s a major update because it combines machine learning with multiple ad types.

    In the past, Google's advertising channels had lots of separate campaign types: search ads, shopping ads, display ads, discovery ads, and local

    Continue Reading about Google Performance Max: What Marketers Need to Know →

    What to Look for in a Marketing Conference

    Are you ready to take your marketing know-how to the next level? Thinking of attending a marketing conference?

    If so, this article is for you! You'll discover five insider tips to help you make smart decisions when analyzing an event.

    The Conference Dilemma 

    There's a good chance you can only attend one event per year. Picking wisely not only could result in inspiring ideas but also propel your career. 

    But there’s a legitimate problem we need to address. Many conferences are a complete waste of time and money. If you

    Continue Reading about What to Look for in a Marketing Conference →

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    Creating Sustainable Businesses With Web3

    Do you want to create a business that embraces Web3? Wondering what types of businesses are possible? 

    In this article, you’ll discover examples of Web3 business models and learn how to draw customers to your business using decentralized autonomous organizations and tokens or NFTs.

    What Web3 Makes Possible for Business Models

    There are two important business-related functions unlocked with Web3: ownership and interoperability.

    Shared Ownership

    In Web2, the internet experience most of the world is familiar with, you don’t

    Continue Reading about Creating Sustainable Businesses With Web3 →

    How to Use Google Analytics 4 for Marketing

    Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics?

    In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.

    Google Universal Analytics vs. Google Analytics 4: What's Happening?

    Google is notorious for closing down products suddenly—from ambitious moonshot projects to beloved apps. But at least this time, they’ve given us plenty of notice.

    Universal Analytics will stop

    Continue Reading about How to Use Google Analytics 4 for Marketing →

    Creating a DAO: The Fundamental Building Blocks

    Want to create a decentralized autonomous organization (DAO) to give all members a voice and vote? Wondering how to structure and grow a DAO?

    In this article, you’ll discover how to develop a thriving DAO.

    DAOs: A New Model for Structuring Organizations

    Many established organizations and institutions have evolved with strict hierarchies in place that are focused on compliance and function from the top down.

    DAOs offer an alternative structure that functions democratically from the bottom up. Members share ownership of the

    Continue Reading about Creating a DAO: The Fundamental Building Blocks →

    Instagram Strategy Audit: How to Renew Your Results

    Is your Instagram marketing working? Are you using outdated strategies and tactics?

    In this article, you’ll discover how to audit and improve your existing Instagram strategy.

    Why Audit Your Instagram Strategy?

    Social media marketers don’t like to live in the past. Instead, we’re always thinking ahead: the next post, the next campaign, the latest trend, the newest social platform. 

    But it’s worth looking back every so often. Examining the content you’ve already created will help you understand what works and where you’re

    Continue Reading about Instagram Strategy Audit: How to Renew Your Results →

    The Conference You’ve Been Waiting For

    Social Media Marketing World

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

    🔥🔥 As a valued reader, you can save $300 if you act now! Sale Ends Wednesday!

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