Author: Michael Stelzner

Looking for real-world examples of businesses using token gating, partnering with third-party NFT projects, or creating virtual goods for the metaverse?

In this article, you’ll discover how businesses are successfully integrating Web3 into marketing and business models right now.

Why Should Businesses and Brands Consider Building in Web3?

Web3 is the next evolution of the internet and its adoption by consumers and businesses is inevitable.

The tech giants of Web2 are already moving to Web3: Facebook re-branded to Meta to promote

Continue Reading about Why Web3 Is a Big Opportunity for Brands →

Is your business looking ahead to Web3? Wondering how best to plan experiences to reach customers?

In this article, you’ll discover why marketing in Web3 requires a shift away from traditional web-based marketing models and learn how to structure a team that will lead your business forward successfully.

Why Brands and Businesses Should Pay Attention to the Metaverse and NFTs

Web3 technology, metaverse technology, and all of the things both technologies make possible …

Some people will tell you using or banking on these

Continue Reading about How Brands Can Integrate With Web3 →

Want to grow your NFT community? Wondering how to help more people embrace Web3 projects?

In this article, you’ll discover the most common objections people new to Web3 have regarding NFTs and learn how to remove those barriers with education and community.

This article was co-created by Heather Paraday and Michael Stelzner. For more about Heather, scroll to Other Notes From This Episode at the end of this article.

Why Is Community Development Critical to NFT Project Success?

In the context of Web3 NFT (non-fungible token)

Continue Reading about Bringing NFT Newbies Into Your NFT Project →