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    Author: Michael Stelzner

    YouTube Live: What Marketers Need to Know

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    Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?

    To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Nick Nimmin, a YouTube expert. His YouTube channel is for YouTube creators and has more than 300,000 subscribers. He also hosts a weekly

    Continue Reading about YouTube Live: What Marketers Need to Know →

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    Marketing the Value Proposition: The Journey: Season 2, Episode 15

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    Are your marketing messages not striking a chord with your target audience? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch The Journey
    This episode of the Journey explores how Social Media Examiner hires a conversion expert to survey nearly 300 customers and prospects. What will they discover? How will the team alter course?

    Continue Reading about Marketing the Value Proposition: The Journey: Season 2, Episode 15 →

    Social Customer Care: Why Marketers Should Care

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    Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers?

    To explore why marketers should care about taking care of customers, I interview Shep Hyken.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Shep Hyken, a customer service and experience expert. He's also a professional speaker and author of multiple books including The

    Continue Reading about Social Customer Care: Why Marketers Should Care →

    How to Make Better Marketing Decisions: Unthinkable Wisdom

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    Do you need to make better strategic decisions? Wondering how to change your decision-making process?

    To explore how to make better marketing decisions, I interview Jay Acunzo.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Jay Acunzo. Jay is the founder of Unthinkable Media and an expert on the production of docuseries and

    Continue Reading about How to Make Better Marketing Decisions: Unthinkable Wisdom →

    Using Emotions to Sell: The Journey: Season 2, Episode 14

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    Want more customers from a shrinking audience? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch The Journey
    This episode of the Journey explores how Social Media Examiner improves their conversion rate by using emotional messaging. Watch as they interview customers, hire an optimization expert, and begin working on a Messenger bot.

    Continue Reading about Using Emotions to Sell: The Journey: Season 2, Episode 14 →

    YouTube Ads: What Marketers Need to Know

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    Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business?

    To explore how to reach more customers with YouTube ads, I interview Tom Breeze.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tom Breeze, YouTube ads expert and founder of YouTube ad agency Viewbility. His book

    Continue Reading about YouTube Ads: What Marketers Need to Know →

    Email Marketing Nightmares: The Journey: Season 2, Episode 13

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    Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch The Journey
    This episode of the Journey explores what happened when the Social Media Examiner team was faced with a dilemma. Delete 150,000 email subscribers or have their account shut down. Watch as they form a new plan that doesn't rely on email.

    Continue Reading about Email Marketing Nightmares: The Journey: Season 2, Episode 13 →

    Twitter Marketing: Creative Ways to Connect With Your Audience

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    Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?

    To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. He co-founded KPS Digital Marketing, an agency that

    Continue Reading about Twitter Marketing: Creative Ways to Connect With Your Audience →

    Goodbye Facebook Video: The Journey, Season 2, Episode 12

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    Are you producing long-form video on Facebook? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    Episode 12, explores what went down "behind the scenes" when the team at Social Media Examiner canceled three Facebook shows. What do they discover? How do they react? Watch as the team rapidly makes change.

    Continue Reading about Goodbye Facebook Video: The Journey, Season 2, Episode 12 →

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    Revenue Optimization: Maximizing ROI on Your Ads

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    Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?

    To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of

    Continue Reading about Revenue Optimization: Maximizing ROI on Your Ads →

    Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11

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    Ever needed to accelerate your marketing plans to meet a goal? Watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    Episode 11 of the Journey explores how the team at Social Media Examiner attempts to stimulate sales by quickly changing course. What happens? Watch as the team leans into change.

    Continue Reading about Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11 →

    LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

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    Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?

    To explore how LinkedIn video marketing works, I interview Goldie Chan.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Goldie Chan, a LinkedIn video expert. She produces a daily video show about marketing on LinkedIn. Her courses on lynda.com include LinkedIn Video Marketing for

    Continue Reading about LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn →

    Modern Marketing: Wisdom From Seth Godin

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    Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

    To explore what is and isn't working for marketers today, I interview Seth Godin.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Seth Godin, one of the great thinkers of our era. He's a prolific blogger and the author of 18 books including Tribes, Permission

    Continue Reading about Modern Marketing: Wisdom From Seth Godin →

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