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    Author: Michael Stelzner

    Revenue Optimization: Maximizing ROI on Your Ads

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    Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?

    To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of

    Continue Reading about Revenue Optimization: Maximizing ROI on Your Ads →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11

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    Ever needed to accelerate your marketing plans to meet a goal? Watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    Episode 11 of the Journey explores how the team at Social Media Examiner attempts to stimulate sales by quickly changing course. What happens? Watch as the team leans into change.

    Continue Reading about Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11 →

    LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

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    Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?

    To explore how LinkedIn video marketing works, I interview Goldie Chan.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Goldie Chan, a LinkedIn video expert. She produces a daily video show about marketing on LinkedIn. Her courses on lynda.com include LinkedIn Video Marketing for

    Continue Reading about LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn →

    Modern Marketing: Wisdom From Seth Godin

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    Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

    To explore what is and isn't working for marketers today, I interview Seth Godin.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Seth Godin, one of the great thinkers of our era. He's a prolific blogger and the author of 18 books including Tribes, Permission

    Continue Reading about Modern Marketing: Wisdom From Seth Godin →

    Knowing When to Change: The Journey: Season 2, Episode 10

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    Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 10, Michael Stelzner (founder of Social Media Examiner) realizes lots of things he's doing must stop. Follow along as he redoubles his efforts into marketing and finds new ideas.

    Continue Reading about Knowing When to Change: The Journey: Season 2, Episode 10 →

    How to Create Ads That Move People to Action

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    Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?

    To explore how to use emotional messaging to move people to action, I interview Talia Wolf.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Talia Wolf. She's the founder of GetUplift, an agency that specializes in conversion rate optimization for websites, landing pages, and

    Continue Reading about How to Create Ads That Move People to Action →

    Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9

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    Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of their documentary and deal with sales figures that aren’t on track.

    Continue Reading about Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 →

    Facebook Video: Insight From a Facebook Watch Success Story

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    Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?

    To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Rachel Farnsworth, a Facebook video expert. She's the founder of the Stay At Home Chef and author of the book, Slow

    Continue Reading about Facebook Video: Insight From a Facebook Watch Success Story →

    How to Drive Organic Traffic With Bots

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    Want more website visitors? Wondering how Messenger bots can help?

    To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Natasha Takahashi, a chatbot expert and founder of the School of Bots, a community for marketers seeking to master bots. She also hosts the There's a Bot For That live show, and

    Continue Reading about How to Drive Organic Traffic With Bots →

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    Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8

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    Do you ever get stuck? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 8, Michael Stelzner (founder of Social Media Examiner) and his team work through people, process, and mindset issues that stop tasks from making forward motion.

    Continue Reading about Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8 →

    Why We Abandoned Facebook Video Longer Than Two Minutes

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    Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.

    Here's the video I released on Facebook, announcing the move:

    https://www.facebook.com/smexaminer/videos/279608756015802/

    Here's why we killed two shows and moved a third one over to YouTube.

    Continue Reading about Why We Abandoned Facebook Video Longer Than Two Minutes →

    How Artificial Intelligence Is Changing Marketing

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    Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?

    To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. He's

    Continue Reading about How Artificial Intelligence Is Changing Marketing →

    Analyzing for Improved Results: The Journey, Season 2, Episode 7

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    Do you ever run Facebook campaigns that end up costing more than you think they should? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 7, Michael Stelzner (founder of Social Media Examiner) and his team analyze what worked during their launch week and begin exploring new ideas. The team also prepares for a big launch of season two of "The Journey."

    Continue Reading about Analyzing for Improved Results: The Journey, Season 2, Episode 7 →

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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