Author: Michael Stelzner

Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He's also a feature and documentary filmmaker who's worked in television for 30 years.

Tracy explains six

Continue Reading about Neuroscience and Marketing: How People Make Decisions →

Do your marketing messages make you trustworthy? Are you using the right words and phrases?

To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast.

Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and marketing agency called Impact, and does workshops on digital sales and marketing for corporations.

Marcus shares words and phrases you can use to market your business and explains how most of us are doing it

Continue Reading about Magical Words That Sell: How to Build Trust in Your Marketing →

Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner.

To share how I've grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast.

You'll learn how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make us a valuable resource for others.

Listen to the Podcast Now
This article is sourced from the Social Media

Continue Reading about Becoming Indispensable: How to Become Important to Others →