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    Author: Michael Stelzner

    Becoming Indispensable: How to Become Important to Others

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    Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner.

    To share how I've grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast.

    You'll learn how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make us a valuable resource for others.

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    This article is sourced from the Social Media

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    How to Use YouTube and Instagram to Establish Authority

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    Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help?

    To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast.

    Amanda is a video marketing strategist who helps people become thought leaders in their space. She has a background in documentary filmmaking, and her course is called The DIY Video Roadmap.

    Amanda shares tips to help you make videos people want to watch, explains how best to

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    How to Customize Facebook Ads Based on Customer Awareness Principles

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    Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples' familiarity with your business?

    To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast.

    Ralph is the founder of Tier 11, an ad agency focused on providing full-service and "done with you" ads for eCommerce and digital product businesses. He's also a co-host of the Perpetual Traffic podcast.

    Ralph shares the five levels of

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    Video Marketing Strategy: The Power of Video During the Customer Journey

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    Want to use video marketing more effectively? Looking for a proven video strategy?

    To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast.

    Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and his course is called the Online Video Strategy Blueprint.

    Ben shares why marketers should focus on developing a video strategy, the key elements of the customer journey when it comes to video, and

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    TikTok: What Marketers Need to Know

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    Are you curious about TikTok? Wondering how to use TikTok for your marketing?

    To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast.

    Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book is called, I Need Attention.

    Rachel shares how TikTok works, how marketers can develop content for TikTok, and more.

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    This article is sourced from the Social Media Marketing Podcast, a top marketing podcast.

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    Local Business Facebook Ads: What Marketers Need to Know

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    Do you want more foot traffic for your local business? Wondering how Facebook ads can help?

    To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast.

    Allie is a Facebook ads expert who specializes in helping local businesses. She's the founder of Allie Bloyd Media, a local business agency, and her course is called Remodel Your Marketing.

    Allie shares what local businesses can accomplish with Facebook ads, how to use content in ads to generate leads, and

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    Personal Branding: How to Successfully Build Your Brand

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    Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

    To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast.

    Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. He's also the author of Take The Stairs and Procrastinate on Purpose.

    Rory shares why marketers should care about building a personal brand, how to use the Brand DNA Helix to develop your own

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    Artificial Intelligence and Marketing: What Marketers Need to Know

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    Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

    To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

    Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He's also the host of the brand-new Marketing AI podcast.

    Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use

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    Instagram Stories for Business: How to Create Engaging Stories

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    Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers?

    To explore how to create compelling Instagram Stories for business, I interview Alex Beadon on the Social Media Marketing Podcast.

    Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Gram Slam and her podcast is On Purpose With Alex Beadon.

    Alex shares ideas for creating engaging Instagram Stories. You'll also discover what makes for good story content, find tips for

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    Discover the best social media marketing strategies from the world's top experts! Don't miss this event!
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    How to Create Videos That Sell

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    Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos?

    To explore how to create videos that sell, I interview Owen Video on the Social Media Marketing Podcast.

    Owen is a speaker, live-stream host, and event MC. He’s also the founder of The Video Marketing School, an online learning center for video marketing training.

    Owen shares his process for consistently producing quality video content. You’ll also learn why video is such a powerful marketing tool, how to develop video topics,

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    Amazon Ads: What Marketers Need to Know

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    Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

    To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.

    Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, and the host of the eCommerce Evolution podcast.

    Brett explains why you should consider Amazon ads and what ad types you should try. He also shares best practices for running Amazon campaigns.

    Listen to the

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    How to Develop Superfans Who Gladly Evangelize for You

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    Do you want to create superfans for your business? Wondering how to develop the kind of connected community that can elevate your brand?

    To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn on the Social Media Marketing Podcast.

    Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. He's the author of Will It Fly? and his latest book is Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.

    Pat shares why

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    How to Succeed With LinkedIn Ads

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    Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?

    To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world's leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He's also the founder of B2Linked.com, a LinkedIn ads agency.

    AJ shares how to create and customize LinkedIn ads for different audiences. You'll also learn about LinkedIn's different ad formats and more.

    Read a summary of the interview below. To listen to the interview, scroll to

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