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    Author: Michael Stelzner

    Social Media Video Made Simple: How to Easily Make Great Videos

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    Want to use more video in your social marketing? Wondering how to get started?

    To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast.

    Pelpina is a video expert who helps businesses grow their visibility with online video. She's the author of Video Smart: Make Smartphone Videos Like a Pro and her course is called How to Make Smartphone Videos like a Pro.

    You'll discover how to set up and record your video and how to include branding. You'll also find

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    How to Create YouTube Video Ads That Convert

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    Want to advertise on YouTube? Wondering how to create YouTube ads that work?

    To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast.

    Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. He's also founder of The Ad Buyers Club, a done-with-you model designed to help marketers succeed with YouTube video ads.

    You'll learn what types of YouTube ad formats marketers should consider and find a

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    Why Clubhouse App Might Be the Next Major Social Media Platform

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    Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you?

    In this article, I'll explain what Clubhouse is and why it might become a breakout social platform. I'll also share my experience and why I believe Clubhouse has staying power.

    My First Weekend in Clubhouse
    This app might be the ultimate gift born during the global pandemic of 2020.

    It was a chilly Saturday. My city was in full lockdown. I was missing engaging with people.

    I posted on

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    Influencer Marketing Strategy: How to Scale a Business

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    Wondering if influencers can help you grow your business? Wondering how to work with influencers?

    To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast.

    Adi is an influencer marketing expert. She's the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea.

    You'll learn Adi's strategy for working with both micro- and macro-influencers, find out how to research and reach out to influencers, and discover what types of offers work best

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    YouTube Ad Targeting: What Marketers Need to Know

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    Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences?

    To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast.

    Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners sell products and services. He also developed the YouTube Ads Workshop.

    Aleric explains the three elements of his 3D YouTube ad targeting strategy and shares tips to help you apply 3D ad targeting in your

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    Social Media Marketing Society

    TikTok Content Marketing: How to Grow Your Business With TikTok

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    Want to grow your business? Wondering if TikTok can help?

    To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast.

    Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. She's the author of Before You Quit Your Day Job: A Strategic Guide for Entrepreneurs, and host of the Keenya Kelly Podcast.

    You'll discover four different types of TikTok content and how you can use them to serve your marketing objectives, how long your content should be, and

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    Google Analytics 4: What Marketers Need to Know

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    Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?

    To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.

    Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.

    You'll discover how Google Analytics 4 differs from Google Universal Analytics, find out how Google Analytics 4 can better track and measure the customer journey, and learn what analyses are possible

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    Launching With Facebook Ads: How to Sell More With Facebook

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    Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?

    To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast.

    Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products. She hosts the Hirsh Marketing Underground podcast and her course is called Ignite: Marketing for Influencers.

    You'll learn how the five

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    Instagram Content Strategy: Creating Content That Draws Customers to You

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    Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content?

    To explore how to create Instagram content that attracts your ideal clients, I interview Alex Tooby on the Social Media Marketing podcast.

    Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram. Her course is called The Instagram Ivy League.

    You'll learn Alex's threefold content strategy, discover how to develop Instagram captions that work, and find tips

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    YouTube Video Strategy: How to Grow a Business With YouTube

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    Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives?

    To explore YouTube content strategy, I interview Sunny Lenarduzzi on the Social Media Marketing Podcast.

    Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online. Her YouTube channel has 500,000 subscribers. Her podcast is The Sunny Show and her courses are the Authority Accelerator and YouTube for Bosses.

    You'll learn what types of YouTube content and calls to action Sunny

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    Live Video Simplified: An Easier System to Success

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    Want to do more with live video? Wondering how to simplify the process of going live?

    To explore creating better systems for live video, I interview Tanya Smith on the Social Media Marketing Podcast.

    Tanya is a video strategist who helps service providers demystify the video creation process. Her site is GetNoticedWithVideo.com and her course is Let's Go Live.

    Tanya explains her threefold system for producing live video easily and regularly, and she shares recommendations for tools and equipment you can use to improve your own live

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    Live Video Engagement: How to Build Relationships Live

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    Want to create a loyal tribe? Wondering how to build relationships with live video?

    To explore how to create engaging relationships while you're live on social media, I interview Janine Cummings on the Social Media Marketing Podcast.

    Janine is a live video expert who helps women entrepreneurs grow their business with live video. Her course is called Accelerate Live, and Boss It Live is her membership academy.

    Janine explains how to capture ideas for stories that will captivate your live video audience, and shares tips and tactics to

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    Growing on YouTube: How to Develop a Loyal Following

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    Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube?

    To explore how to grow and develop a loyal fan base on YouTube, I interview Cathrin Manning on the Social Media Marketing Podcast.

    Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. She's also the author of The Blow It Up Blueprint.

    Cathrin shares actionable tips and tactics for YouTube videos that keep viewers interested and engaged. You'll also learn how to use YouTube Analytics to inform and

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