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    Author: Michael Stelzner

    Webinar Marketing Strategy: A Proven Path to More Sales

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    Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales?

    To explore marketing with webinars, I interview Amy Porterfield on the Social Media Marketing Podcast.

    Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy podcast. Her course is called Digital Course Academy.

    Amy shares the three-part formula she uses to convert prospects into customers via webinars and reveals behind-the-scenes secrets you can

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    How to Analyze Your Marketing: Google Analytics Strategy

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    Are your marketing efforts working? Wondering how to elevate your marketing?

    To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast.

    Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure Summit, is taking place in September 2020.

    You'll learn how to set up your measurement, how to analyze your data, and how

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    Instagram Live: Creative Hacks to Get Engaged Viewers

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    Do you want more Instagram engagement? Wondering how to grow and engage your Instagram Live audience?

    To explore how to get more engaged viewers on Instagram Live, I interview Natasha Samuel on the Social Media Marketing Podcast.

    Natasha is an Instagram expert, founder of Sol Studio—an Instagram creative studio—and host of the Shine Online Podcast. Her courses include Shine on Insta Stories, Mastering Instagram, and the IGTV Master Course.

    You'll learn how to use Instagram features to attract engaged viewers to your Instagram Live

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    Advanced Facebook Audience Targeting for eCommerce Businesses

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    Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook?

    To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast.

    Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. She's also the founder of Hip Undies, an eCommerce site for women.

    Miracle explains how Facebook Custom Events parameters can reveal new ways to analyze and leverage your

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    Using Facebook Live to Quickly Create Content

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    Need to create more content but don't have a lot of time? Have you considered using Facebook Live to speed up your content creation process?

    To explore how to use Facebook Live to quickly create content, I interview Ian Anderson Gray on the Social Media Marketing Podcast.

    Ian is a live video expert. He's host of the Confident Live Marketing podcast and founder of the Confident Live Marketing Academy.

    You'll discover how to use Ian's 5 P's process to produce and repurpose Facebook Live video into valuable content that connects with your

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    Facebook Creator Studio: What Marketers Need to Know

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    Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio?

    To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast.

    Mari is the leading expert on Facebook marketing and author of The New Relationship Marketing. She's also a popular speaker and regular guest on this show.

    You'll learn why marketers should be using Facebook Creator Studio. You'll also discover newly launched and revamped features

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    Organic Facebook Content for Local Businesses: Building a Loyal Following

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    Want to build a loyal, local audience on Facebook? Wonder what types of content to post?

    To explore how to create organic Facebook content that builds a loyal following that turns into customers, I interview Allie Bloyd on the Social Media Marketing Podcast.

    Allie is the founder of Allie Bloyd Media, a company that specializes in training local business marketers, and host of the Marketing Ink podcast. Her course is called Remodel Your Marketing.

    Allie shares how to identify categories to develop your organic post content. You'll also

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    Visual Design for Non-Designers

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    Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content?

    To explore visual design for non-designers, I interview Donna Moritz on the Social Media Marketing Podcast.

    Donna is a visual content strategist and founder of Socially Sorted. Her course is Visual Content Made Easy.

    Donna shares a number of tools and apps you can use to design visually compelling content. You'll also find tips on how to get more visibility for your visuals.

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    Using Instagram Stories During a Launch: Promotional Strategy

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    Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories?

    To explore how to use Instagram Stories during a launch, I interview Alex Beadon on the Social Media Marketing Podcast.

    Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Project Storyline and her podcast is On Purpose With Alex Beadon.

    Alex explains how she used Instagram Stories to launch Project Storyline, and shares steps and tips you can use during your own launch or

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    How to Grow Your Instagram Following: Strategy for Businesses

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    Want more followers on Instagram? Wondering how to find and engage with the right people?

    To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast.

    Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. He's host of the Online Business Show, a podcast that helps people start, grow, and scale their online businesses. He also founded the Online Business Association.

    Tyler shares tips for identifying and engaging with new people on Instagram, and

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    How to Use Instagram as a Sales Funnel Without Ads

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    Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads?

    To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast.

    Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses are Story Vault and InstaGrowth Boss.

    You'll discover how to use Elise's Instagram Story Seasons Method to generate sales without any advertising and learn what kinds of content work best at each

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    Chatbot Strategy: How to Improve Your Marketing With Bots

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    Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up?

    To explore how to improve your marketing with bots, I interview Natasha Takahashi on the Social Media Marketing Podcast.

    Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots. She's also host of the 10 Minute Chatbot Marketer podcast.

    You'll discover six ways to use bots in your Facebook marketing and find tips for developing a chatbot

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    Creating Live Video Like a Pro: Tips for Any Personality

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    Need to do more with live video? Not sure what to talk about when you go live?

    To explore how to create live video like a pro, regardless of your personality, I interview Luria Petrucci on the Social Media Marketing Podcast.

    Luria is a live video strategist and the co-founder of Live Streaming Pros. Her company helps creators and entrepreneurs create professional live video that's unique to them and their personalities. Her course is called Create Your Dream Video Studio.

    Luria explains how to make the most of live video with different

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