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    Author: Michael Stelzner

    Trends and Baselines for Instagram Stories Marketing

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    It's no secret that Instagram is changing and video is huge. Wondering how to get in on the action?

    In this analysis, you'll discover how businesses are using Instagram Stories in their marketing.

    Marketers' Plans for Instagram

    By 2025, nearly 40% of the U.S. population will be on Instagram.

    On June 30, 2021, Instagram's Adam Mosseri said, "We're no longer a photo-sharing app or a square photo-sharing app." Video is driving huge growth across all of the major platforms and it's something he wants Instagram to lean into

    Continue Reading about Trends and Baselines for Instagram Stories Marketing →

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    The Metaverse: What Marketers Need to Do to Prepare

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    Wondering what the Metaverse is and what it could mean for marketers? Are you interested in preparing for the future of business?

    In this article, you'll discover why marketers should care about this new development, how to prepare, and how it fits into longer-term strategies.

    Why the Metaverse Matters to Marketers

    In many ways, the advent of the Metaverse feels a lot like the early days in social media, right around 2008 and 2009, when businesses and brands were starting to see the power behind social media marketing and the

    Continue Reading about The Metaverse: What Marketers Need to Do to Prepare →

    TikTok Growth Projections and the Opportunity With Gen Z

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    Still unsure whether TikTok makes sense for your business? Wondering how it stacks up against other popular social platforms?

    In this analysis, discover why TikTok is an untapped resource for marketers including who uses it, how it's growing, and what other marketers think of the platform.

    TikTok Growth Projections

    According to our research, 68% of marketers said they didn't plan to use TikTok for marketing purposes in 2021. However, 32% were interested in learning about the platform.

    This means there's a big opportunity for you

    Continue Reading about TikTok Growth Projections and the Opportunity With Gen Z →

    Creating Video Ads That Convert on Facebook, Instagram, and YouTube

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    Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert?

    In this article, you'll discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming.

    Why Video Ads Should Be Part of Your Marketing Strategy

    Video ads have been around pretty much since television started. So while marketers can often benefit from focusing their efforts on newer tools and platforms,

    Continue Reading about Creating Video Ads That Convert on Facebook, Instagram, and YouTube →

    Influencer Marketing Trends and the Outlook for Marketers

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    Are you looking for a better way to promote your products? According to our research, 65% of marketers want to leverage influencers.

    In this analysis, you'll discover the latest trends focused on influencers.

    Influencer Marketing Growth Projections

    According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone.

    A key reason why businesses are investing more in influencers comes down to one word: algorithms.

    Across all

    Continue Reading about Influencer Marketing Trends and the Outlook for Marketers →

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