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    Author: Michael Stelzner

    Is Facebook Organic Marketing Dead?

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    Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing?

    To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She's also author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.

    Discover how Facebook's public mission has changed and learn where marketers should focus their Facebook marketing efforts

    Continue Reading about Is Facebook Organic Marketing Dead? →

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    How to Avoid Distraction as a Marketer

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    Does social media distract you from work and life? Wondering how to stay focused despite online interruptions?

    To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage! His latest book is Lifescale: How to Live a More Creative, Productive, and Happy Life.

    Learn how a digital lifestyle and social media lead to distraction, and discover resources and exercises to help refocus your attention on what matters.

    Read

    Continue Reading about How to Avoid Distraction as a Marketer →

    Daily Vlogging: How to Tell Video Stories

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    Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?

    To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He's also the founder of No Small Creator.

    You’ll learn why there’s no such thing as a small creator, and why conflict is important to a story.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this

    Continue Reading about Daily Vlogging: How to Tell Video Stories →

    How to Become a Powerful Influencer: The Nathan Latka Story

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    Are you wondering how to grow your social influence? Do you have big dreams but need direction?

    To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any Capital, and his new TV series, Million Dollar Road Trip, premieres on CNBC later this year.

    Nathan shares how he parlayed a single content channel into a book deal, a Facebook Watch series, and a television show. You'll also learn how Nathan negotiates

    Continue Reading about How to Become a Powerful Influencer: The Nathan Latka Story →

    Creating Instagram Stories People Love to Watch

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    Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?

    To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Jesse is known as the "King of Transitions" for his creative cuts between scenes and he's making a big splash on Instagram.

    You'll learn all about Jesse's story creation process. You'll also discover recommendations for equipment to create better Instagram story

    Continue Reading about Creating Instagram Stories People Love to Watch →

    How to Create Long-Form Videos That Sell

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    Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching?

    To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor. Their work can be seen in videos for Squatty Potty, Poo-Pourri, Chatbooks, and Purple Mattress. Daniel also founded Harmon Brothers University, an online course designed to help people master video marketing.

    Daniel explains why

    Continue Reading about How to Create Long-Form Videos That Sell →

    How to Become Iconic: Succeeding by Standing Apart

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    Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers?

    To explore how to make your brand iconic in today's world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast is Project Distinct, and his latest book is Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction.

    Scott explains the four cornerstones of distinction and shares examples of businesses that successfully stand

    Continue Reading about How to Become Iconic: Succeeding by Standing Apart →

    Marketing Reimagined: Why Marketers Must Change Now

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    Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

    To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known, The Tao of Twitter, and The Content Code. His most recent book is Marketing Rebellion: The Most Human Company Wins.

    Find out how the relationship between marketers and customers has changed, and learn how and why

    Continue Reading about Marketing Reimagined: Why Marketers Must Change Now →

    Facebook Ad Sequences: A Better Way to Acquire Customers

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    Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?

    To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy System. She’s a regular speaker at Social Media Marketing World and a HubSpot Academy instructor.

    Amanda explains why the challenges marketers face in 2019 can create opportunities to lower their ad spend. You’ll also discover how to sequence Facebook ads to reflect the customer

    Continue Reading about Facebook Ad Sequences: A Better Way to Acquire Customers →

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    Google Data Studio: How Marketers Can Build Powerful Dashboards

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    Want an easy way to interpret your analytics? Wondering how to create dashboards?

    To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. He's the founder of MeasurementMarketing.io and the Measurement Marketing Academy.

    Mercer explains how dashboards and analytics reports differ and when to use each one. You’ll also learn how Google Data Studio helps you create dashboards and share data.

    Read a summary of the interview below. To listen to the interview, scroll to the end

    Continue Reading about Google Data Studio: How Marketers Can Build Powerful Dashboards →

    Goodbye Pinterest: The Journey, Season 2, Episode 18

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    Is your website traffic converting? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    This episode of the Journey explores how Social Media Examiner made the decision to fully abandon Pinterest, despite receiving lots of traffic from the platform. Watch how they made the decision.

    Continue Reading about Goodbye Pinterest: The Journey, Season 2, Episode 18 →

    Phrases That Sell: 8 Copywriting Tips

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    Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter?

    To explore how to create phrases that sell, I interview Ray Edwards, one of the world's leading copywriters. He's the author of How to Write Copy That Sells and hosts a podcast called The Ray Edwards Show.

    Ray explains why marketers need to talk about the problem their product or service solves. You'll also find eight examples for talking about these problems and tips for using them in your marketing.

    Continue Reading about Phrases That Sell: 8 Copywriting Tips →

    Creating a Customer Community: The Journey, Season 2, Episode 17

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    Do your customers love your product? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch The Journey
    This episode of the Journey explores how Social Media Examiner begins to enable their customers to connect with each other. Watch to see where they find inspiration and what they decide to do.

    Continue Reading about Creating a Customer Community: The Journey, Season 2, Episode 17 →

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    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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