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    Author: Michael Stelzner

    Creating Stories That Stick: How Marketers Can Win With Story

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    Want to craft better stories in your marketing? Wondering what makes a good story?

    To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast.

    Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's also a keynote speaker and hosts storytelling workshops.

    Kindra explains why stories can work for marketers and shares the four key components every story needs to be effective.

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    Neuroscience and Marketing: How People Make Decisions

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    Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

    To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

    Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He's also a feature and documentary filmmaker who's worked in television for 30 years.

    Tracy explains six

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    Writing Facebook Ad Copy That Converts

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    Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better?

    To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast.

    Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. Her course is called Train My Traffic Person.

    Molly provides a three-part framework to follow for creating Facebook ads that work and shares three hooks to build your ads around.

    Listen to the

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    Facebook Ad Trends: What Marketers Need to Know

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    Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on?

    To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast.

    Rick, a Facebook ads expert, is the host of The Art of Online Business podcast. His course, Fundamentals, focuses on Facebook and Instagram ads.

    Rick explores the three biggest trends Facebook advertisers need to be aware of and shares how marketers can make the most of these trends to

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    How to Use Instagram to Generate Organic Leads

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    Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads?

    To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast.

    Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called Instagram Intensive.

    Jenn explains how to optimize your Instagram profile for lead generation. She also shares several ways to optimize Instagram content to give it the best chance of converting

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    Magical Words That Sell: How to Build Trust in Your Marketing

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    Do your marketing messages make you trustworthy? Are you using the right words and phrases?

    To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast.

    Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and marketing agency called Impact, and does workshops on digital sales and marketing for corporations.

    Marcus shares words and phrases you can use to market your business and explains how most of us are doing it

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    Facebook Ads Strategy: A New Approach for a Competitive Marketplace

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    Have your Facebook ads stopped working? Wondering what needs to change?

    To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast.

    Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.

    You'll discover how Facebook ads have changed over the last few years and find tips to help you change your

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    How to Ensure People Watch Your YouTube Videos

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    Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end?

    To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast.

    Brian is a YouTube expert who helps people amplify their message with the power of YouTube. He's the author of Trust Funnel and Tube Ritual. His course is called Tube Rank Ritual.

    Brian explains why YouTube cares so much about retention time. He also shares tips to get people to watch your YouTube videos to

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    Instagram Stories Branding: Marketing That Benefits Your Business

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    Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging?

    To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman on the Social Media Marketing Podcast.

    Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course is called Ready, Set, Gram.

    You'll find tips and techniques for using Instagram Stories to help your business stand out, and discover how to use the new Create features that just dropped.

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    Becoming Indispensable: How to Become Important to Others

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    Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner.

    To share how I've grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast.

    You'll learn how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make us a valuable resource for others.

    Listen to the Podcast Now
    This article is sourced from the Social Media

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    How to Use YouTube and Instagram to Establish Authority

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    Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help?

    To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast.

    Amanda is a video marketing strategist who helps people become thought leaders in their space. She has a background in documentary filmmaking, and her course is called The DIY Video Roadmap.

    Amanda shares tips to help you make videos people want to watch, explains how best to

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    How to Customize Facebook Ads Based on Customer Awareness Principles

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    Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples' familiarity with your business?

    To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast.

    Ralph is the founder of Tier 11, an ad agency focused on providing full-service and "done with you" ads for eCommerce and digital product businesses. He's also a co-host of the Perpetual Traffic podcast.

    Ralph shares the five levels of

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    Video Marketing Strategy: The Power of Video During the Customer Journey

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    Want to use video marketing more effectively? Looking for a proven video strategy?

    To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast.

    Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and his course is called the Online Video Strategy Blueprint.

    Ben shares why marketers should focus on developing a video strategy, the key elements of the customer journey when it comes to video, and

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    Social Media Marketing

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