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    Author: Michael Stelzner

    How to Build a DAO: The PizzaDAO Story

    by Michael Stelzner / June 10, 2022

    Are you thinking of starting a decentralized autonomous organization (DAO)? Wondering how to create and govern a DAO?

    In this article, you'll discover what you need to know to start a DAO and the tools to successfully operate one.

    Why Set Up a DAO?

    The fundamental premise of a DAO is that it allows you to flatten ownership and distribute responsibility. It might sound counterintuitive but you almost have to work backward in setting up a DAO. You have to get it organized first—then it can be autonomous.

    This social technology can

    Continue Reading about How to Build a DAO: The PizzaDAO Story →

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    Industry Report

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    YouTube for Business: The Easy Path to Content

    by Michael Stelzner / June 9, 2022

    Are you struggling with creating YouTube content that helps your business? Want a better way to make content that converts?

    In this article, you’ll discover some of the most common mistakes people make on YouTube and how to create better content for your audience.

    Why Your Business Needs to Be on YouTube

    YouTube offers your business several advantages over every other social platform.

    Number one, your content lives forever. The content you make right now will live for years on YouTube, providing a long-term opportunity to get in front

    Continue Reading about YouTube for Business: The Easy Path to Content →

    How to Think Like a Web3 Marketer

    by Michael Stelzner / June 3, 2022

    Thinking about diving into Web3 for your business? Wondering how you need to shift your mindset to be successful?

    In this article, you'll discover the unique benefits of Web3 for businesses, how the culture differs from what you're used to, and key ingredients to a successful project launch.

    Why Businesses Should Start Paying Attention to Web3

    Web3 and the technology powering it are revolutionizing nearly every industry. If you look at marketing specifically, the technology will unlock a number of new capabilities in the areas of

    Continue Reading about How to Think Like a Web3 Marketer →

    Using Content as a Business Differentiator

    by Michael Stelzner / June 2, 2022

    Looking for something that can give you a unique edge? Wondering if creating the right content can raise you above the competition?

    In this article, you'll discover why content can be your unique business differentiator and how to do it right the first time.

    The Value Proposition of Content

    John Battelle, the founder of Wired, said a decade ago, "All brands are publishers now." It doesn't matter if you're a team of 1 or 100; we're all in the business of creating engaging content for our audiences that ultimately will turn some of them

    Continue Reading about Using Content as a Business Differentiator →

    Why Web3 Is Good for Business

    by Michael Stelzner / May 27, 2022

    Wondering what Web3 really means for the future of business? Want a peek into the future opportunities waiting for you?

    In this article, you’ll discover the positive impact that Web3 will have on how we interact with customers and how it could change your business.

    Web3 Is Poised to Change the World

    To understand the opportunities of Web3, it's helpful to look at the past.

    If you think about the personal computer back in 1980, it's really the great-grandparent of today's iPhone. These two devices, 40 years apart, have almost the exact

    Continue Reading about Why Web3 Is Good for Business →

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