Author: Michael Stelzner

Do you ever run Facebook campaigns that end up costing more than you think they should? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

Watch the Journey

In episode 7, Michael Stelzner (founder of Social Media Examiner) and his team analyze what worked during their launch week and begin exploring new ideas. The team also prepares for a big launch of season two of "The Journey."

Continue Reading about Analyzing for Improved Results: The Journey, Season 2, Episode 7 →

Have you ever banked an something you believed was a sure thing, only to be proven wrong? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

Watch the Journey

In episode 6, Michael Stelzner (founder of Social Media Examiner) and his team conclude testing and launch a multi-channel product promotion for Social Media Marketing World. Will all their hard work pay off?

Continue Reading about Leaning Into Launch Day: The Journey, Season 2, Episode 6 →

Have you ever struggled refining the messaging for a launch? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

Watch the Journey

In episode 5, Michael Stelzner (founder of Social Media Examiner) and his team work on tapping into emotional messaging for their launch. On another front, he's struggling with mindset issues and seeks the advice of his mastermind group.

Continue Reading about Minding The Message: The Journey, Season 2, Episode 5 →

Have you ever struggled with setting a hard date to start something? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

Watch the Journey

In episode 4, Michael Stelzner (founder of Social Media Examiner) and his marketing team are wrestling with a common theme—when to start. He makes a data-backed case that starting early is necessary. On another front, Michael is not taking his own advice, instead he's stalling.

Continue Reading about Building Blocks: The Journey: Season 2, Episode 4 →

Have you ever put off launching a project because you don’t have all your I’s dotted and all your T’s crossed? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

Watch the Journey

In episode 3, Michael Stelzner (founder of Social Media Examiner) challenges his marketing team to launch early. His team is facing possible burn out. On another front, a website redesign appears to be way behind schedule. Watch how Michael pushes his team to take action.

Continue Reading about Plan or Act? The Journey, Season 2, Episode 3 →

Have you ever contemplated stopping something to ensure business growth? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

Watch the Journey

In episode 2, Michael Stelzner (founder of Social Media Examiner) makes a decision to cut off a segment of his audience he's been developing for years. He also tasks his team to begin slicing up thousands of ideas that could help him with a new project. Watch as he challenges himself and his team to try new

Continue Reading about Cutting for Growth: The Journey, Season 2, Episode 2 →

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.

Watch The Journey

The season opener reveals the conflict faced by Michael Stelzner, marketer and founder of Social Media Examiner. On the one hand, he’s on a seemingly impossible mission to grow his sales by more than 50%. On the other, he’s trying to implement a new business idea that everyone thinks he shouldn’t.

httpv://www.youtube.com/watch?v=x-nfdRSEWtk

Planning

Continue Reading about This Might Not Work: The Journey, Season 2, Episode 1 →