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    Author: Michael Stelzner

    LinkedIn Discovery Strategy, Video Series Strategy, and Industry News

    Here's a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared.
    In today's edition:

    Turn past LinkedIn newsletter into a discovery engine

    Structure and launch a video series for marketing

    🗞️ Industry news from Meta, TikTok, and more

    How to Get More Views on Old LinkedIn Newsletters
    Do you have past LinkedIn newsletters sitting in your archive collecting dust? Those past issues can still drive thousands of views, book calls, and

    Continue Reading about LinkedIn Discovery Strategy, Video Series Strategy, and Industry News →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Creating a Video Series: Why Your Business Needs One

    Want to stop chasing viral hits that bring views but no customers? Wondering how to create video content that builds real audience relationships and drives sales?

    In this article, you'll discover how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.

    Why Series Content Matters

    Google's 7-11-4 rule tells us that it takes 7 hours of content consumption, 11 touchpoints, and engagement across 4 different platforms before someone makes a purchase. 

    A viral

    Continue Reading about Creating a Video Series: Why Your Business Needs One →

    Reduce Token Usage, The Voice-Activated Content System, and Industry News

    Last chance: 50% off all Social Media Marketing World and AI Business World tickets ends tomorrow. Save 50% on tickets →
    Friday is almost here! Before you unplug, here are the latest AI insights and updates for marketers. Whether you read them now or save them for later, you won't want to miss these.
    In today's edition:

    Optimizing to use less tokens

    The DraftLoop content system

    🗞️ Industry news from ChatGPT, Google, and more

    Is Your AI Setup Working Against You? Time for a Tune-Up
    Is your once-slick AI setup starting to

    Continue Reading about Reduce Token Usage, The Voice-Activated Content System, and Industry News →

    How to Build AI Employees to Get Work Off Your Plate

    Want to move beyond basic AI prompting and build AI employees that actually run parts of your business? Wondering how to train AI to match your standards and schedule it to work autonomously?

    ​In this article, you'll discover how to build, train, and schedule AI employees that take manual work off your plate and free you and your team to focus on strategy and creativity.

    Why Most Teams Aren't Actually Using AI to Its Full Potential

    Most business owners hear the same thing from their teams: "We're using AI every day." But Callan

    Continue Reading about How to Build AI Employees to Get Work Off Your Plate →

    Content Anchoring, New Instagram Tactics, and Industry News

    Our half-price sale on Social Media Marketing World and AI Business World tickets is happening right now. 50% off all tickets — this week only. Save 50% on tickets →
    Here's a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared.
    In today's edition:

    Check this if your engagement isn't driving conversions

    New Instagram features for reach and engagement

    🗞️ Industry news from Instagram, LinkedIn, YouTube, and more

    The Anchoring Tactic

    Continue Reading about Content Anchoring, New Instagram Tactics, and Industry News →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report: