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    Author: Michael Stelzner

    Facebook Video: Insight From a Facebook Watch Success Story

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    Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?

    To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Rachel Farnsworth, a Facebook video expert. She's the founder of the Stay At Home Chef and author of the book, Slow

    Continue Reading about Facebook Video: Insight From a Facebook Watch Success Story →

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    Industry Report

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    How to Drive Organic Traffic With Bots

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    Want more website visitors? Wondering how Messenger bots can help?

    To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Natasha Takahashi, a chatbot expert and founder of the School of Bots, a community for marketers seeking to master bots. She also hosts the There's a Bot For That live show, and

    Continue Reading about How to Drive Organic Traffic With Bots →

    Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8

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    Do you ever get stuck? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 8, Michael Stelzner (founder of Social Media Examiner) and his team work through people, process, and mindset issues that stop tasks from making forward motion.

    Continue Reading about Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8 →

    Why We Abandoned Facebook Video Longer Than Two Minutes

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    Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.

    Here's the video I released on Facebook, announcing the move:

    https://www.facebook.com/smexaminer/videos/279608756015802/

    Here's why we killed two shows and moved a third one over to YouTube.

    Continue Reading about Why We Abandoned Facebook Video Longer Than Two Minutes →

    How Artificial Intelligence Is Changing Marketing

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    Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?

    To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. He's

    Continue Reading about How Artificial Intelligence Is Changing Marketing →

    Analyzing for Improved Results: The Journey, Season 2, Episode 7

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    Do you ever run Facebook campaigns that end up costing more than you think they should? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 7, Michael Stelzner (founder of Social Media Examiner) and his team analyze what worked during their launch week and begin exploring new ideas. The team also prepares for a big launch of season two of "The Journey."

    Continue Reading about Analyzing for Improved Results: The Journey, Season 2, Episode 7 →

    How to Cultivate Community With Facebook Groups

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    Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?

    To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Her membership site is called Boss Mom Vault, and she's built

    Continue Reading about How to Cultivate Community With Facebook Groups →

    Leaning Into Launch Day: The Journey, Season 2, Episode 6

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    Have you ever banked an something you believed was a sure thing, only to be proven wrong? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 6, Michael Stelzner (founder of Social Media Examiner) and his team conclude testing and launch a multi-channel product promotion for Social Media Marketing World. Will all their hard work pay off?

    Continue Reading about Leaning Into Launch Day: The Journey, Season 2, Episode 6 →

    How to Get Customers to Evangelize Your Business

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    Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?

    To explore how talk triggers encourage customers to evangelize your business, I interview Jay Baer.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Jay Baer. He's the author of multiple books, including Hug Your Haters, and co-author of the new book Talk

    Continue Reading about How to Get Customers to Evangelize Your Business →

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    Minding The Message: The Journey, Season 2, Episode 5

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    Have you ever struggled refining the messaging for a launch? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 5, Michael Stelzner (founder of Social Media Examiner) and his team work on tapping into emotional messaging for their launch. On another front, he's struggling with mindset issues and seeks the advice of his mastermind group.

    Continue Reading about Minding The Message: The Journey, Season 2, Episode 5 →

    How to Sell With Facebook Lead Ads

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    Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?

    To explore how to sell with Facebook lead ads in an unconventional way, I interview Oli Billson.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. He's co-host of Path to Purchase Podcast, and his

    Continue Reading about How to Sell With Facebook Lead Ads →

    Building Blocks: The Journey: Season 2, Episode 4

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    Have you ever struggled with setting a hard date to start something? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 4, Michael Stelzner (founder of Social Media Examiner) and his marketing team are wrestling with a common theme—when to start. He makes a data-backed case that starting early is necessary. On another front, Michael is not taking his own advice, instead he's stalling.

    Continue Reading about Building Blocks: The Journey: Season 2, Episode 4 →

    How to Get More Engagement With Facebook Live

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    Want more people to watch, share, and comment on your live videos?

    Looking for tips on improving the quality of viewer engagement?

    To explore how to get more engagement with Facebook Live video, I interview Stephanie Liu.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Stephanie Liu, a live video expert and social media consultant. She hosts a Facebook Live show called Lights, Camera,

    Continue Reading about How to Get More Engagement With Facebook Live →

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    Industry Report

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