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Your Guide to the Social Media Jungle

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    Author: Michael Stelzner

    Search Engine Optimization: How to Rank Number One on Google

    Want your content to rank higher in search? Looking for a proven strategy to follow?

    In this article, you’ll discover how to improve your Google search rank.

    Why Do Social Marketers Need SEO?

    Instagram, Facebook, TikTok, Twitter, YouTube, and Pinterest all have their own in-platform search tools. If you’re a social marketer, you already know how to make your content discoverable inside social networks with hashtags, keywords, and different post types.

    But you still need to be aware of the wider internet. There are several reasons

    Continue Reading about Search Engine Optimization: How to Rank Number One on Google →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Web3 and Writing: How Mirror Is Changing Publishing

    Looking for a new way to monetize your written content? Wondering what revenue models Web3 makes possible for writers?

    In this article, you’ll discover how Mirror.xyz is changing the world of publishing.

    Web3 Is More Than Crypto and NFTs Are More Than Images

    If you think Web3 is only about crypto or that tokens must involve images, think again. 

    In 2021, Alejandro Arango (aka Kairon) realized two things.

    First, Web3 technologies and platforms such as END, Uniswap, and One Inc, provide the infrastructure that can actually

    Continue Reading about Web3 and Writing: How Mirror Is Changing Publishing →

    Instagram DM Automation Strategy: A Model for More Leads and Sales

    Want more prospects and customers from Instagram? Looking for a strategy to follow?

    In this article, you’ll discover how to use Instagram DM automation for more leads and sales.

    What’s So Great About Instagram DMs for Marketing?

    Back in the 1990s, Seth Godin pioneered the idea of “permission marketing.” It’s a simple concept. People respond better to marketing that’s “anticipated, personal, and relevant.” That means they’ve opted into receiving messages that are meaningful to them. 

    Social media DMs are the best technology we

    Continue Reading about Instagram DM Automation Strategy: A Model for More Leads and Sales →

    What to Consider Before Starting an NFT Project

    Are you planning an NFT project? Wondering what you need to know before you get underway?

    In this article, you’ll discover what you should think about before starting an NFT project.

    What Can an NFT Project Do for You?

    If you launch and sustain a successful NFT project, you can amass a massive community that will help do many, many other things in the Web3 space.

    Matthew Ng had 100 followers on his Twitter account when he launched ToastPunks. In less than a week, he had 8000 followers. Today he has over 75k followers, has launched

    Continue Reading about What to Consider Before Starting an NFT Project →

    Writing Marketing Content: A Proven Framework

    Wondering how to easily write marketing content? Looking for a step-by-step model?

    In this article, you’ll discover how to create written content that helps businesses.

    Writing Matters to Marketing

    Everybody writes. Even if you don’t think of yourself as a writer, you probably write a lot more than you think.

    It’s true that audio and video dominate the conversation in content marketing efforts right now. Podcasts and short-form video content are getting a lot of attention from brands, marketers, and consumers. But that doesn’t

    Continue Reading about Writing Marketing Content: A Proven Framework →

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    Decentralized Social: The Next Frontier for Creators

    Curious about the future of social media? Wondering how Web3 will impact social platforms? 

    In this article, you’ll discover how decentralized social media is changing the way creators and audiences connect.

    What Decentralized Social Networks Make Possible

    The Bitcoin blockchain is arguably the most secure, trusted blockchain in existence. The very security that engenders trust also comes with a drawback; transactions between parties are very slow. That’s where the Lightning Network comes in.  

    The Lightning Network

    Continue Reading about Decentralized Social: The Next Frontier for Creators →

    Google Performance Max: What Marketers Need to Know

    Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people?

    In this article, you’ll discover how to get started with the Google Performance Max ads solution.

    What Is Google Performance Max?

    Google Performance Max is a new campaign type from Google Ads. It’s a major update because it combines machine learning with multiple ad types.

    In the past, Google's advertising channels had lots of separate campaign types: search ads, shopping ads, display ads, discovery ads, and local

    Continue Reading about Google Performance Max: What Marketers Need to Know →

    What to Look for in a Marketing Conference

    Are you ready to take your marketing know-how to the next level? Thinking of attending a marketing conference?

    If so, this article is for you! You'll discover five insider tips to help you make smart decisions when analyzing an event.

    The Conference Dilemma 

    There's a good chance you can only attend one event per year. Picking wisely not only could result in inspiring ideas but also propel your career. 

    But there’s a legitimate problem we need to address. Many conferences are a complete waste of time and money. If you

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    Creating Sustainable Businesses With Web3

    Do you want to create a business that embraces Web3? Wondering what types of businesses are possible? 

    In this article, you’ll discover examples of Web3 business models and learn how to draw customers to your business using decentralized autonomous organizations and tokens or NFTs.

    What Web3 Makes Possible for Business Models

    There are two important business-related functions unlocked with Web3: ownership and interoperability.

    Shared Ownership

    In Web2, the internet experience most of the world is familiar with, you don’t

    Continue Reading about Creating Sustainable Businesses With Web3 →

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don’t wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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