Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess?
In this article, you’ll learn which metrics to consider to make smart decisions for Facebook ad campaigns that work.
The Business Case for Facebook Ads
For some marketers, Facebook ads have lost their shiny new appeal over the past few years. Facebook advertising costs have risen and businesses have had to compete harder for ad placements.
But, that’s not the whole story.