Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics?
In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.
Google Universal Analytics vs. Google Analytics 4: What's Happening?
Google is notorious for closing down products suddenly—from ambitious moonshot projects to beloved apps. But at least this time, they’ve given us plenty of notice.
Universal Analytics will stop
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