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    Author: Michael Stelzner

    How to Use Google Analytics 4 for Marketing

    Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics?

    In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.

    Google Universal Analytics vs. Google Analytics 4: What's Happening?

    Google is notorious for closing down products suddenly—from ambitious moonshot projects to beloved apps. But at least this time, they’ve given us plenty of notice.

    Universal Analytics will stop

    Continue Reading about How to Use Google Analytics 4 for Marketing →

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    Industry Report

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    Creating a DAO: The Fundamental Building Blocks

    Want to create a decentralized autonomous organization (DAO) to give all members a voice and vote? Wondering how to structure and grow a DAO?

    In this article, you’ll discover how to develop a thriving DAO.

    DAOs: A New Model for Structuring Organizations

    Many established organizations and institutions have evolved with strict hierarchies in place that are focused on compliance and function from the top down.

    DAOs offer an alternative structure that functions democratically from the bottom up. Members share ownership of the

    Continue Reading about Creating a DAO: The Fundamental Building Blocks →

    Instagram Strategy Audit: How to Renew Your Results

    Is your Instagram marketing working? Are you using outdated strategies and tactics?

    In this article, you’ll discover how to audit and improve your existing Instagram strategy.

    Why Audit Your Instagram Strategy?

    Social media marketers don’t like to live in the past. Instead, we’re always thinking ahead: the next post, the next campaign, the latest trend, the newest social platform. 

    But it’s worth looking back every so often. Examining the content you’ve already created will help you understand what works and where you’re

    Continue Reading about Instagram Strategy Audit: How to Renew Your Results →

    How to Use Challenges to Sell Out NFTs

    Looking for a unique way to build excitement for your NFT project? Wondering how to activate your community to buy your NFTs? 

    In this article, you’ll discover how to use challenges to sell out your NFT project.

    What Is a Facebook Challenge?

    A challenge, in the context of marketing, is an event during which participants are invited to perform a specific series of tasks that ultimately help them think in a new way, develop a new perspective, or learn something. 

    Facebook Groups and Facebook Live as tools make it easy to

    Continue Reading about How to Use Challenges to Sell Out NFTs →

    Three Steps to Develop a Personal Brand

    Wondering how to become the top-of-mind provider in your industry? Looking for a plan to develop extreme influence via social media?

    In this article, you’ll discover a three-step process for building a strong personal brand that gets you noticed by the right audience.

    What Makes Personal Branding Important?

    Here’s how important personal brands are: Even if you aren’t actively trying to build one, you already have a personal brand. Personal branding is inescapable online. 

    You’re probably managing your brand more actively than

    Continue Reading about Three Steps to Develop a Personal Brand →

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    How to Sell Out an NFT Launch

    Are you planning to launch an NFT collection? Wondering what it takes to sell out an NFT project?

    In this article, you’ll discover how to build a qualified community and strategy to sell out your NFTs.

    Top Mistakes That Doom NFT Projects

    Although there are some factors beyond your control that may affect the success of your NFT launch, there are some mistakes to avoid to secure a successful launch in the NFT space.

    Skipping Utility

    First, don’t forget to review the basics: why people buy things, or more specifically, why people

    Continue Reading about How to Sell Out an NFT Launch →

    Earning Trust: A Method for More Sales

    Wish more people trusted your business? Looking for a content marketing model that helps establish trust?

    In this article, you’ll discover how to combine three kinds of content to earn and sustain a trusted relationship with today’s marketplace.

    Why Trust Matters for Marketing

    You can’t achieve anything as a brand, marketer, entrepreneur, or salesperson without trust. 

    Trust is what persuades someone to download a lead magnet, pick up a sales call, or buy a product. Trust is what motivates customer loyalty. Trust is what

    Continue Reading about Earning Trust: A Method for More Sales →

    DAOs: A Business-Building Opportunity

    Thinking about using a decentralized autonomous organization (DAO) for your next business venture? Wondering how DAOs make money?

    In this article, you’ll discover how DAOs offer a new way to structure business and find examples of successful DAO-run business models to consider creating.

    Why a DAO-Based Business Makes Sense

    In a traditional business model, when an organization incorporates, files as a sole proprietorship, or seeks venture capital, it does so as an equity-based organization governed by the laws of the local

    Continue Reading about DAOs: A Business-Building Opportunity →

    Video Content Strategy: How to Get Started

    Wondering how to produce effective video content for Instagram, TikTok, YouTube, and beyond? Looking for a better plan?

    In this article, you’ll discover how to create a video content strategy to serve marketing goals.

    What Is a Video Content Strategy? 

    Video has taken over social media. In 2022, that’s a simple fact. Video-first networks like YouTube and TikTok have grown big enough to challenge Google’s primacy as a search engine. Meanwhile, other social networks such as Instagram, Facebook, and Pinterest are pivoting toward

    Continue Reading about Video Content Strategy: How to Get Started →

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    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don’t wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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