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    Author: Michael Stelzner

    How to Use TikTok to Grow Your Influence

    Want to become the go-to expert in your industry? Wondering what types of TikTok content will position you as a recognized authority? 

    In this article, you’ll learn how to build your influence and convert customers with TikTok.

    Is TikTok Really Useful to Long-Form Content Creators? 

    What’s your first impression of TikTok?

    Maybe you just think of it as that social network where teens do dance routines. To be fair, there are a lot of lip-sync videos on the social network. 

    But there’s more to it than that. What

    Continue Reading about How to Use TikTok to Grow Your Influence →

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    How to Stand Out With NFTs: What the Best Projects Are Doing

    Want to build demand for an NFT project? Wondering what you can learn from other successful NFT projects?

    In this article, you’ll discover a three-step framework to create an engaged and active audience for your NFT project.

    The Hallmarks of Successful NFT Projects

    Right now, there are a lot of business owners watching the NFT space and Web3 but not actively participating. They’re either curious, skeptical, or a mix of the two and they’re observing before making a decision about moving into the Web3 space or launching their own NFT

    Continue Reading about How to Stand Out With NFTs: What the Best Projects Are Doing →

    How to Know if Your Facebook Ads Will Work

    Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? 

    In this article, you’ll learn which metrics to consider to make smart decisions for Facebook ad campaigns that work.

    The Business Case for Facebook Ads

    For some marketers, Facebook ads have lost their shiny new appeal over the past few years. Facebook advertising costs have risen and businesses have had to compete harder for ad placements. 

    But, that’s not the whole story.

    Facebook is

    Continue Reading about How to Know if Your Facebook Ads Will Work →

    NFT Creation: What to Consider When Starting a Project

    Do you want to launch an NFT project? Wondering what you need to do to plan a successful project?

    In this article, you’ll discover what to think about when starting an NFT project including artwork, traits, collection size, and more. 

    How NFTs and NFT Projects Are Shaping the Future of Business

    As the internet evolves from Web2 into Web3, the way businesses interact with customers and the overall relationship between a business and its customers are changing.

    Much of this shift is made possible and driven by the advent of NFT

    Continue Reading about NFT Creation: What to Consider When Starting a Project →

    How to Sell More With Instagram

    Wondering how to sell your products or services on Instagram? Need a better strategy? 

    In this article, you’ll discover a three-step method to improve your sales.

    How Selling on Instagram Has Changed

    For years, entrepreneurs on Instagram obsessed over how many followers they had.

    And there were good reasons for that. Remember the days when you needed 10,000 followers to qualify to use swipe-up links in your stories? 

    But Instagram has changed and your sales strategies need to change, too. These days, anyone can post

    Continue Reading about How to Sell More With Instagram →

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    Digital Identity: Why It Matters in Web3

    Wondering how people will interact in a decentralized, transparent world? Do you imagine a future where your business will take advantage of the blockchain?

    In this article, you’ll discover why digital identity matters for Web3 and you'll learn how businesses are putting it to use.

    This article was co-created by Sandy Carter and Michael Stelzner. For more about Sandy, scroll to Other Notes From This Episode at the end of this article.

    How Web3 and Digital Identity Are Changing Business

    Businesses of all sizes need to understand

    Continue Reading about Digital Identity: Why It Matters in Web3 →

    TikTok Organic Content Strategy

    Wondering how to make great TikTok videos? Looking for a proven organic content strategy? 

    In this article, you’ll discover how to develop and execute a TikTok plan that works.

    Why Organic Content Rules TikTok

    Over the past 3 years, all of the other social media platforms have been playing catch-up with TikTok. From Facebook to YouTube, Twitter to Pinterest, every social network has found a serious competitor in the short-form video app.

    TikTok has disrupted social media by pioneering short-form content. Quick, vertical

    Continue Reading about TikTok Organic Content Strategy →

    Getting Started With the Metaverse

    Curious about building customer experiences in the metaverse? Wondering how to get underway? 

    In this article, you’ll discover where you can create metaverse experiences, what types of experiences to build, and where to learn the skills you’ll need to succeed.

    Getting Started With the Metaverse

    Why the Future of the Metaverse Is Important for Businesses Today

    With an expected market cap of $5 trillion within the next 3 years, 75% of adults in the developed world have expressed at least some interest in the metaverse.

    This

    Continue Reading about Getting Started With the Metaverse →

    How to Rethink Facebook and Instagram Ad Strategy

    Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? 

    In this article, you’ll discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results.

    Why Paid Social Is Important to Marketers Today

    Paid social occupies a unique niche for marketers. It combines the precision targeting of advertising with the relaxed, customer-focused attitude of social media.

    Most important, when someone logs into their socials,

    Continue Reading about How to Rethink Facebook and Instagram Ad Strategy →

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    Social Media Marketing World

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