Author: Michael Stelzner

Communication That Converts: A 4-Step Framework for Persuasion

by Michael Stelzner / December 2, 2021

Is your content converting? Are you looking for a better way to move people to action?

In this article, you'll learn a four-part story framework that leverages persuasion psychology that inspires action.

Why Persuasion Matters in Marketing
You already understand how important it is to connect with your audience. Often, you're able to form an emotional connection with them and inspire and motivate like no one else. You know you can because of the type of reaction and feedback you get at

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TikTok Growth and How Marketers Are Responding

by Michael Stelzner / November 26, 2021

Thinking of using TikTok for marketing? Need some data to help persuade yourself or your boss that TikTok is worth pursuing?

In this analysis, we'll explore insightful data on TikTok and how both users and marketers are responding to this growing platform.

TikTok's Crazy Growth Stats

TikTok reported that it now has 1 billion monthly active users as of September 2021—a rise of 45% since July 2020.

For some context, the Facebook app reached the 1 billion monthly active user milestone in 2012, 8 years after it was founded. TikTok,

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How to Develop an Instagram Strategy That Works

by Michael Stelzner / November 25, 2021

Is your Instagram marketing underperforming? Want to reach more of the right people on Instagram?

In this article, you'll discover the critical elements of powerful Instagram growth and nurture strategies and when to use each type of strategy.

Why Having an Instagram Strategy Is so Important
Let's start at the beginning and talk about why you need a strategy for Instagram. Shouldn't you just be able to post your photos and your stories? Do they really need to have that much forethought and strategy behind them?

The answer, of

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How to Use Story to Boost Your YouTube Views

by Michael Stelzner / November 18, 2021

Wondering how to increase watch time on your YouTube videos? Want to become more memorable to your viewers?

In this article, you'll discover a seven-step story framework for creating effective YouTube content that inspires action.

Why Stories Are So Effective in YouTube Videos
Stories offer a powerful way to create an emotional connection between the viewer and the content. Or rather, stories create an emotional connection between the viewer and the storyteller's experience. And really, if the best way to experience something is

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The Rise of Social Commerce: Shopping on Facebook and Beyond

by Michael Stelzner / November 17, 2021

Increasingly, consumers are buying products with their smartphones. Many are purchasing directly on Facebook and Instagram without visiting external websites or leaving the apps.

This analysis explores mobile shopping and the social commerce trend. You'll discover which types of customers are shopping on social, which platforms are leading, and how social commerce fits into your strategy.

Mobile Shopping on the Rise

mCommerce covers online sales made via smartphones and tablets. As the chart below shows, smartphone transactions are

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