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    • Author: Michael Stelzner

    Lessons From Cool Cats: From Creative to Business and Beyond

    Do you have a Web3 business idea that relies on community to succeed? Want to find out how a successful NFT project got off the ground and what they learned?

    In this article, you’ll discover how Cool Cats launched and what you can learn from their breakout success.

    How the Cool Cats NFT Project Developed

    In 2021, Evan Luza was working as Senior Brand Designer for Megaport when he noticed a lot of chatter about Bored Apes on Twitter. 

    He'd been in the crypto space since 2017,

    Continue Reading about Lessons From Cool Cats: From Creative to Business and Beyond →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

    Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website?

    In this article, you’ll discover a new ad strategy for YouTube.

    What Makes YouTube So Powerful for Business?

    YouTube is the biggest video-sharing platform in the world and it's still growing fast. It's overtaken TV. It's close to overtaking Google as a search engine. At the start of 2023, it was already bigger than every other social network except Facebook. 

    What makes YouTube so competitive? It's

    Continue Reading about YouTube Ad Strategy: A New Way to Grow Your Leads and Sales →

    The Future of Loyalty: Web3 and Business

    Wondering how to forge customer relationships that last? Wondering how deep customer loyalty and connection are enabled by Web3?

    In this article, you’ll discover the future of loyalty for brands.

    Web3 Is Changing the Brand-to-Consumer Relationship

    As a marketer or business owner, you’re constantly faced with the increasingly difficult task of attracting the attention of and converting consumers. You’re likely asking:

    If you’re asking these questions, you must pay attention to Web3. It’s not just a new medium to work with—it’s

    Continue Reading about The Future of Loyalty: Web3 and Business →

    Using Scarcity in Marketing: A Roadmap to Higher Conversions

    Want to drive more sales? Wondering how to convince people to act on your offer immediately?

    In this article, you’ll discover how to use scarcity to improve your marketing conversions.

    How Scarcity Works in Marketing

    Cast your mind back to the early days of the Coronavirus pandemic: masks, rapid tests, lockdowns, daily walks… and the toilet paper crisis. Suddenly, and for no clear reason, people became desperate to buy and hoard as much toilet paper as they could find.

    Why?

    One word: Scarcity. People thought that there was

    Continue Reading about Using Scarcity in Marketing: A Roadmap to Higher Conversions →

    Building a Dedicated NFT Community That Remains Loyal

    Want to nurture a trusted community among your NFT holders? Wondering how to set up an ecosystem that creates loyalty and empowers members to engage with each other? 

    In this article, you’ll discover a community development framework for Web3 projects.

    Building a Dedicated NFT Community That Remains Loyal

    Want to nurture a trusted community of your NFT holders? Wondering how to set up an ecosystem that creates loyalty and empowers members to engage with each other? 

    In this article, you’ll discover a community

    Continue Reading about Building a Dedicated NFT Community That Remains Loyal →

    Social Media Marketing Podcast

    Social Media Marketing Talk Show

    web3 business podcast

    Web3 Business Podcast

    YouTube Ad Targeting: How to Maximize Your Results

    Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy?

    In this article, you’ll discover a YouTube ad targeting strategy.

    Why Are YouTube Ads So Effective?

    Google’s ad services dominate the internet. If you’re online, you’ve seen an ad that was placed with Google.

    But the emphasis of Google Ads has shifted. It used to be all about AdWords and search ads. These days, across the suite of Google’s ad placements, you can get the most return on ad spend

    Continue Reading about YouTube Ad Targeting: How to Maximize Your Results →

    2023 Social Media Marketing Industry Report

    Wondering how other marketers are using social media? Want to be sure you’re on the right path?

    Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report.

    How Are Marketers Using Social Media?

    Inside this detailed 37-page report, Social Media Examiner uncovers:

    ✅ Most used social media platforms for B2B vs. B2C.

    ✅ Current and future organic social plans.

    ✅ Video marketing use and future plans.

    ✅

    Continue Reading about 2023 Social Media Marketing Industry Report →

    Infusing AI Into Web3 Gaming: Irreverent Labs

    Wondering how gaming will evolve with AI and Web3? Curious about the future of entertainment? 

    In this article, you’ll learn how AI is impacting Web3 gaming.

    Why Game Developers Should Consider Web3

    When discussing if, how, and when any business should enter Web3, skepticism is a natural part of the conversation. 

    That skepticism is rooted in the distrust caused by FTX, Celsius, and other bad actors in the DeFi space. They've destroyed credibility in their sector and the Web3 space in general. 

    But Web3 and DeFi

    Continue Reading about Infusing AI Into Web3 Gaming: Irreverent Labs →

    Targeting Website Visitors With Emails: How to Use Email Retargeting

    Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads?

    In this article, you’ll discover how to target visitors to your website organically with emails.

    Why Email Still Wins in 2023

    The idea of owning your audience is getting rarer for online marketers.

    Facebook has throttled the reach of business pages, while ad costs have gone up. Only 7% of posts on the platform contain links to external sites. That's a reduction of 53% in just the past 9

    Continue Reading about Targeting Website Visitors With Emails: How to Use Email Retargeting →

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don’t know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.

    CLICK HERE TO GET FREE ACCESS

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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