In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page.
Alex gives you some useful tips on engaging customers on social media. And you'll hear details of how Starbucks uses video marketing on different social media channels.You'll also find out what Alex refers to as their “scrappy” approach to social media.
Be sure to check out some more takeaways below.
Here are some more takeaways:
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- When launching their new instant coffee, Starbucks Via, through social media, Starbucks used social media primarily to listen to what their customers had to say.
- Starbucks creates brand story videos to share on social media and engage with their customers.
- Videos were used in their Haiti outreach campaign as a tool to engage customers and let them know about this option to contribute to Haiti relief program.
- Starbucks has different roles for videos when publishing them on YouTube or Facebook.
- Alex says you need to listen holistically and understand how things fit into the big picture, and then balance this with what's right for the social media channels you use.
Are you a Starbucks fan? What do you think about their social media strategy? Please share your comments below.
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