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In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page.
Alex gives you some useful tips on engaging customers on social media. And you'll hear details of how Starbucks uses video marketing on different social media channels.You'll also find out what Alex refers to as their “scrappy” approach to social media.
Be sure to check out some more takeaways below.
Here are some more takeaways:
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
- When launching their new instant coffee, Starbucks Via, through social media, Starbucks used social media primarily to listen to what their customers had to say.
- Starbucks creates brand story videos to share on social media and engage with their customers.
- Videos were used in their Haiti outreach campaign as a tool to engage customers and let them know about this option to contribute to Haiti relief program.
- Starbucks has different roles for videos when publishing them on YouTube or Facebook.
- Alex says you need to listen holistically and understand how things fit into the big picture, and then balance this with what's right for the social media channels you use.
Find out more about Starbucks here: Twitter, YouTube, and be sure to look at the Starbucks Around The World tab on their Facebook page.
Are you a Starbucks fan? What do you think about their social media strategy? Please share your comments below.
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