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    Author: Michael Stelzner

    How MarketingProfs Manages Its Brand on Twitter (an Ann Handley Interview)

    In this video I interview Ann Handley, Chief Content Officer for the 358,000 member organization MarketingProfs.

    Ann talks about how she manages being the public face on Twitter for her organization. She also shares how her own Twitter strategy has evolved over the last 2 years.

    In this video Ann also discusses the challenges of having employees represent your brands on social media and how to approach social media policies.

    Continue Reading about How MarketingProfs Manages Its Brand on Twitter (an Ann Handley Interview) →

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    The Dark Side of Blogging Fame (a Wendy Piersall Interview)

    In this video I interview Wendy Piersall of WendyPiersall.com.  Wendy's had a lot of exposure from her blogging and provides some interesting insights into the dark side of being popular online.

    Health issues forced Wendy to re-evaluate her pursuit of fame. And when she focused on paying the bills these activities were the first things she dropped.

    Wendy also gives some great information for both businesses and bloggers concerning the U.S. Federal Trade Commission's ruling on blogging financial disclosures.  Listen to hear the whole

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    The Future of Social Media: Being Everywhere (a Steve Rubel Interview)

    In this video I interview Steve Rubel, Senior Vice President at Edelman Digital. Steve advises some of the biggest names in the world, such as Dannon, Hewlett Packard, Pepsi and Microsoft, on social media.

    Watch this video to pick up some of the nuggets of social media advice he gives his clients. One valuable tip Steve gives is about "shared mutual gain" and what it means.  Steve also explains why he quit blogging.

    Continue Reading about The Future of Social Media: Being Everywhere (a Steve Rubel Interview) →

    How ‘Help a Reporter Out’ Grew to a Mega Network

    I recently sat down with Peter Shankman, founder of the network Help a Reporter Out, also known as HARO.

    In this interview, Peter reveals why he started HARO, why it works and offers tips for starting your own social network. He also talks about how he built his community using social media.

    HARO's tagline is "Everyone Is an Expert at Something" and the site's mission is to connect experts with journalists who are under a deadline. More than 100,000 experts are registered at the HARO site and more than 1,200 media queries are sent weekly

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