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    Author: Michael Stelzner

    How TurboTax Uses Social Media to Engage Customers

    March 11, 2010

    If you live the U.S., then you're likely thinking about next month's tax deadline.  You're also likely using TurboTax Free Efile to file you tax returns.  In this video I interview Christine Morrison, Social Media Marketer at TurboTax.  Christine shares some of the social media tactics TurboTax uses to engage their community.

    Be sure to check out how TurboTax uses the social media platforms listed below.

    Continue Reading about How TurboTax Uses Social Media to Engage Customers →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    The Art of Social Media Conversations (an Interview with Jason Falls)

    February 24, 2010

    In this video I interview Jason Falls, founder of Social Media Explorer. Jason is an expert in helping large corporations build social media strategies.

    In this interview, Jason shares the biggest mistake businesses make when using social media. He also shows the similarities between social media and public relations, how to engage customers and his excellent insights into the future of social media.

    After you watch the video, be sure to read the takeaways listed below and let us know what resonated with you most.

    Continue Reading about The Art of Social Media Conversations (an Interview with Jason Falls) →

    How Bloggers Should Use Twitter (a Darren Rowse Interview)

    February 17, 2010

    In this video I interview Darren Rowse, founder of the popular blogs Problogger.net and Twitip (a blog dedicated to Twitter).

    Darren also authored the best selling book Problogger: Secrets for Blogging Your Way to a Six-Figure Income.

    In this video Darren shares why Problogger took off and his great tips on how bloggers should use Twitter.

    Continue Reading about How Bloggers Should Use Twitter (a Darren Rowse Interview) →

    Reaching Millions With Twitter: The Whole Foods Story

    February 9, 2010

    Have you ever wondered how a business handles more than a million Twitter fans? Want the inside scoop from the largest retailer on Twitter?

    Even if you're a small business, there's some great insight to be gained from Marla Erwin, Interactive Art Director for Whole Foods Market. Marla was instrumental in creating Whole Foods' acclaimed social media program and the results have been phenomenal! For example, in the first year, Twitter.com/Wholefoods gained a million Twitter followers. It has now surpassed 1.75 million people.

    If you're not

    Continue Reading about Reaching Millions With Twitter: The Whole Foods Story →

    Top 10 Social Media Blogs – The 2010 Winners

    January 29, 2010

    Social media is the talk of the planet.  But where do you go to learn the best tips and tactics?  Look no further...

    Tons of nominations came in.  Our panel of social media experts carefully reviewed the nominees and finalists. What follows are the winners of Social Media Examiner's Top 10 Social Media Blogs for 2010.

    If you're looking to reap the rewards of social media, these rich blogs need to be at the top of your reading list.

    Continue Reading about Top 10 Social Media Blogs – The 2010 Winners →

    Social Media Marketing Podcast

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    Social Marketing Trends

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