Your Guide to the Marketing Jungle
In this video I interview Greg Piche, Social Media Architect for Clorox. Greg shares insights into how the company's new social media site Clorox Connects helps Clorox connect with partners and consumers to generate new ideas.
You'll also hear how the 100-plus year old Clorox rolled out its social media community.
Be sure to read the other takeaways below.
Continue Reading about How Clorox Engages Customers With Its Social Media Community →
In this video I interview Jay Berkowitz, author of The Ten Golden Rules of Internet Marketing Workbook.
Jay shares an innovative way to beat your competition using special social channels and critical tips on how to improve your social media marketing.
Be sure to check below for the other takeaways.
Continue Reading about How to Find Under-Tapped Social Media Channels →
Have you built a loyal following on Twitter but question the value of Facebook for business? Have you tried and abandoned your Facebook account?
If so, I can relate. I was there. My first attempt at using Facebook for business was a big flop. For the longest time I focused most of my social media marketing efforts on Twitter.
But now my tune has changed. Facebook offers far more opportunities for businesses. I predict that in the near future, businesses of all stripes will soon declare Facebook as their number-one social media
Continue Reading about 3 Reasons Facebook Trumps Twitter for Business →
In this video I interview Jesse Stay, co-author of I'm On Facebook Now What? and founder of SocialToo. Jesse talks about Facebook and how Facebook Connect can help you build a stronger online community.
You'll also hear about Jesse's Twitter strategy using multiple Twitter accounts and the tools he uses to stay on top of social media. Be sure to read the takeaways below.
Continue Reading about Facebook Integration is the Future (a Jesse Stay Interview) →
In this video I interview Scott McIlnay, commander in the US Navy and Director of Emerging Media Integration. Scott shares how the US Navy uses social media at the enterprise level.
You'll hear how they grew their Facebook page rapidly to over 70,000 fans. And Scott also highlights how the US Navy uses each of their social media platforms for a different purpose. Be sure to check out the other takeaways below.
Continue Reading about How the U.S. Navy Uses Social Media →
