In this video I interview Greg Piche, Social Media Architect for Clorox. Greg shares insights into how the company’s new social media site Clorox Connects helps Clorox connect with partners and consumers to generate new ideas.
You’ll also hear how the 100-plus year old Clorox rolled out its social media community.
Be sure to read the other takeaways below.
In this video you’ll find out how Clorox:
Get Instagram Marketing Training - Online!
Want to improve your engagement and sales with Instagram? Then join the largest and best gathering of Instagram marketing experts as they share their proven strategies. You’ll receive step-by-step live instruction focused on organic Instagram marketing, content creation, and Instagram ads. Become the Instagram marketing hero for your company and clients as you implement strategies that get proven results. This is a live online training event from your friends at Social Media Examiner.
CLICK HERE FOR DETAILS — SALE ENDS JULY 7TH!
- Drives social media engagement with a point system
- Offers a reward system through visibility on their social media site
- Uses social media to come up with ideas for new products
- Uses their Facebook business page
- Identifies people to partner with
Clorox has not been active in social media for very long and faced a certain number of challenges to get their social media strategy in place. Greg’s advice is to start small, start low key, pilot the program, get a little funding, show there’s some value and then roll it out enterprise wide.
And his biggest lesson is: it’s important to recognize the mind share battle to try to get people to come in.
How does the story of Clorox Connects inspire you for your business? Please leave your comments below.