Author: Michael Stelzner

I recently interviewed the world's leading marketing expert Seth Godin, author of 11 books (many of them focused on marketing). Some of his more notable books include Permission Marketing, Purple Cow, and Tribes. His most recent bestseller is called Linchpin: Are You Indispensable?

During this interview, you'll learn how Seth employed new media to promote his latest book and his thoughts on marketing and social media.  Note: Be sure to listen to the complete interview at the bottom of this article.

Mike: What exactly is a "linchpin" and

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If you live the U.S., then you're likely thinking about next month's tax deadline.  You're also likely using TurboTax Free Efile to file you tax returns.  In this video I interview Christine Morrison, Social Media Marketer at TurboTax.  Christine shares some of the social media tactics TurboTax uses to engage their community.

Be sure to check out how TurboTax uses the social media platforms listed below.

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In this video I interview Jason Falls, founder of Social Media Explorer. Jason is an expert in helping large corporations build social media strategies.

In this interview, Jason shares the biggest mistake businesses make when using social media. He also shows the similarities between social media and public relations, how to engage customers and his excellent insights into the future of social media.

After you watch the video, be sure to read the takeaways listed below and let us know what resonated with you most.

Continue Reading about The Art of Social Media Conversations (an Interview with Jason Falls) →