How TurboTax Uses Social Media to Engage Customers

If you live the U.S., then you're likely thinking about next month's tax deadline.  You're also likely using TurboTax Free Efile to file you tax returns.  In this video I interview Christine Morrison, Social Media Marketer at TurboTax.  Christine shares some of the social media tactics TurboTax uses to engage their community.

Be sure to check out how TurboTax uses the social media platforms listed below.

Here are a few ways TurboTax is using social media:

AI Is No Longer Optional for Marketers—Ready to Master It?

This April 29-30, join over a thousand forward-thinking marketers at AI Business World—a conference-in-a-conference at Social Media Marketing World.

Get two days of practical AI training where you'll discover:

✅ Which tools to use for your tasks—from content creation to data analysis

✅ Systems that 3x your output—leaving time for strategy and creativity

✅ Proven strategies you can deploy right away—no guesswork, no wasted budget

Become the indispensable AI expert your company needs.

GET YOUR TICKETS—SAVE $150

• Leverage reviews to help people improve the buying decision.
• Provide  tax assistance on Twitter. TurboTax's social media support community has already helped over 10 million people.
• Engage people with the TaxCaster widget on their Facebook Fan Page mentioned in the video. It's a fun interface to get people to interact and buy from TurboTax.
• Answer questions in a variety of YouTube playlists.

You can check out the TurboTax Social Hub to see all of their social media activities.

Here's Christine's tip for people starting out: Listen to what people really say and do.

How does TurboTax's social media marketing inspire you?  Please leave your comments below.

Want to Unlock AI Marketing Breakthroughs?

If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—from your friends at Social Media Examiner.

The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

I'M READY TO BECOME AN AI-POWERED MARKETER