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    Category: Expert Interviews

    Social Media ROI: How to Measure Your Social Marketing

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    Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things?

    To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast.

    Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. His latest book is AI For Marketers.

    Christopher explains how ROI differs from return on ad spend (ROAS) and shares how to calculate ROI

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    Mark Zuckerberg Lays Out Future Vision

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Mark Zuckerberg's latest personal challenge and what it means for marketers with special guest, Mari Smith. We'll also discuss Facebook's new product updates for ads, video metrics, and page management.
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    Creating Engaging Video Content That Spurs an Emotional Connection

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    Wondering how to create engaging video for your business? Want to use video more creatively in your marketing?

    To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast.

    Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. He also co-founded BOOM!, the cosmetic company, and founded Zipify, a Shopify app development company.

    Ezra explains where to use short-form and

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    Twitter Adds New Ad Unit and Alters Core Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter's new Promoted Trend Spotlight ad unit, limits on tweet replies, and other upcoming changes to core features with special guest, Madalyn Sklar.
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    YouTube Trends: What Marketers Need to Know

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    Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube?

    To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast.

    Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. His two YouTube channels have a combined audience of 1.5 million subscribers.

    Sean explains the importance of quality over quantity and branding over marketing. He also shares helpful

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    Instagram Stories Ads: What Marketers Need to Know

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    Want more leads and customers from Instagram? Have you considered Instagram Stories ads?

    To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast.

    Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social.

    Susan explains why marketers should consider Instagram Stories ads and shares the best practices for creating good Instagram story ads.

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    Creating Stories That Stick: How Marketers Can Win With Story

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    Want to craft better stories in your marketing? Wondering what makes a good story?

    To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast.

    Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's also a keynote speaker and hosts storytelling workshops.

    Kindra explains why stories can work for marketers and shares the four key components every story needs to be effective.

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    Instagram Brand Collab Manager and Pinterest Trends Tool

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the latest way Instagram is connecting brands with influencers on the platform and upcoming Instagram Stories features with Jenn Herman. We also cover the new Pinterest Trends tool with Jennifer Priest.
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    Neuroscience and Marketing: How People Make Decisions

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    Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

    To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

    Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He's also a feature and documentary filmmaker who's worked in television for 30 years.

    Tracy explains six

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    New YouTube Monetization, Promotion, and Policy Updates

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new ways to monetize, promote, and protect your brand's YouTube channel with special guest, Luria Petrucci.
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    Writing Facebook Ad Copy That Converts

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    Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better?

    To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast.

    Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. Her course is called Train My Traffic Person.

    Molly provides a three-part framework to follow for creating Facebook ads that work and shares three hooks to build your ads around.

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    Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place to protect themselves with special guest, Jamie Lieberman of Hashtag Legal.
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    Facebook Ad Trends: What Marketers Need to Know

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    Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on?

    To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast.

    Rick, a Facebook ads expert, is the host of The Art of Online Business podcast. His course, Fundamentals, focuses on Facebook and Instagram ads.

    Rick explores the three biggest trends Facebook advertisers need to be aware of and shares how marketers can make the most of these trends to

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