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    Category: Expert Interviews

    Google Analytics 4: What Marketers Need to Know

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    Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?

    To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.

    Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.

    You'll discover how Google Analytics 4 differs from Google Universal Analytics, find out how Google Analytics 4 can better track and measure the

    Continue Reading about Google Analytics 4: What Marketers Need to Know →

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    Launching With Facebook Ads: How to Sell More With Facebook

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    Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?

    To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast.

    Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products. She hosts the Hirsh Marketing Underground podcast and her course is called Ignite: Marketing for Influencers.

    You'll learn how the five

    Continue Reading about Launching With Facebook Ads: How to Sell More With Facebook →

    Instagram Content Strategy: Creating Content That Draws Customers to You

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    Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content?

    To explore how to create Instagram content that attracts your ideal clients, I interview Alex Tooby on the Social Media Marketing podcast.

    Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram. Her course is called The Instagram Ivy League.

    You'll learn Alex's threefold content strategy, discover how to develop Instagram captions that work, and find tips

    Continue Reading about Instagram Content Strategy: Creating Content That Draws Customers to You →

    YouTube Video Strategy: How to Grow a Business With YouTube

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    Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives?

    To explore YouTube content strategy, I interview Sunny Lenarduzzi on the Social Media Marketing Podcast.

    Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online. Her YouTube channel has 500,000 subscribers. Her podcast is The Sunny Show and her courses are the Authority Accelerator and YouTube for Bosses.

    You'll learn what types of YouTube content and calls to action Sunny

    Continue Reading about YouTube Video Strategy: How to Grow a Business With YouTube →

    Live Video Simplified: An Easier System to Success

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    Want to do more with live video? Wondering how to simplify the process of going live?

    To explore creating better systems for live video, I interview Tanya Smith on the Social Media Marketing Podcast.

    Tanya is a video strategist who helps service providers demystify the video creation process. Her site is GetNoticedWithVideo.com and her course is Let's Go Live.

    Tanya explains her threefold system for producing live video easily and regularly, and she shares recommendations for tools and equipment you can use to improve your own live

    Continue Reading about Live Video Simplified: An Easier System to Success →

    Google Analytics for Marketers Course

    Live Video Engagement: How to Build Relationships Live

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    Want to create a loyal tribe? Wondering how to build relationships with live video?

    To explore how to create engaging relationships while you're live on social media, I interview Janine Cummings on the Social Media Marketing Podcast.

    Janine is a live video expert who helps women entrepreneurs grow their business with live video. Her course is called Accelerate Live, and Boss It Live is her membership academy.

    Janine explains how to capture ideas for stories that will captivate your live video audience, and shares tips and tactics to

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    Growing on YouTube: How to Develop a Loyal Following

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    Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube?

    To explore how to grow and develop a loyal fan base on YouTube, I interview Cathrin Manning on the Social Media Marketing Podcast.

    Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. She's also the author of The Blow It Up Blueprint.

    Cathrin shares actionable tips and tactics for YouTube videos that keep viewers interested and engaged. You'll also learn how to use YouTube Analytics to inform and

    Continue Reading about Growing on YouTube: How to Develop a Loyal Following →

    Instagram Visual Design: How to Improve Your Branding on Instagram

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    Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background?

    To explore how to improve your design on Instagram, I interview Kat Coroy on the Social Media Marketing Podcast.

    Kat is a designer who teaches small business owners to look amazing on Instagram. She creates mini-masterclasses on IGTV. Her course is called Instagram Makeover.

    You'll learn how to discover your unique brand style and translate it to an Instagram profile that reflects your brand. You'll

    Continue Reading about Instagram Visual Design: How to Improve Your Branding on Instagram →

    How to Build Your Brand on YouTube

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    Want to do more with YouTube? Wondering how to compete with established YouTube channels?

    To explore how to build a brand on YouTube, I interview Salma Jafri on the Social Media Marketing Podcast.

    Salma is a video strategist and YouTube coach who specializes in helping other coaches, solopreneurs, and consultants develop their brand with video content. Her YouTube channel is full of useful content focused on building a personal brand with video and her course is called YouTube Launch Pad.

    You'll discover how to use Salma's VCP formula

    Continue Reading about How to Build Your Brand on YouTube →

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    YouTube Video Creation: How to Easily Create Videos That Work

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    Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals?

    To explore how to create videos on YouTube, I interview Diana Gladney on the Social Media Marketing Podcast.

    Diana is a YouTube expert and consultant. She's also the founder of EntreWoman TV—a YouTube channel designed to help entrepreneurs simplify the video creative process—and the host of the Video Simplified Podcast.

    You'll discover a four-block framework to quickly edit and produce quality video every time, and find

    Continue Reading about YouTube Video Creation: How to Easily Create Videos That Work →

    YouTube for Marketing: What Marketers Need to Know

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    Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube?

    To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast.

    Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on the platform. He's also host of Comments Over Coffee—a podcast focused on YouTube.

    You'll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with

    Continue Reading about YouTube for Marketing: What Marketers Need to Know →

    TikTok for Business: Why Marketers Should Consider TikTok

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    Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics?

    To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast.

    Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok Marketing Secrets, the world's largest Facebook group dedicated to marketing on TikTok.

    You'll learn how the TikTok algorithm evaluates and serves content, find tips to create TikTok

    Continue Reading about TikTok for Business: Why Marketers Should Consider TikTok →

    Webinar Marketing Strategy: A Proven Path to More Sales

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    Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales?

    To explore marketing with webinars, I interview Amy Porterfield on the Social Media Marketing Podcast.

    Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy podcast. Her course is called Digital Course Academy.

    Amy shares the three-part formula she uses to convert prospects into customers via webinars and reveals behind-the-scenes secrets you can

    Continue Reading about Webinar Marketing Strategy: A Proven Path to More Sales →

    Social Media Marketing

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    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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