Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
Wondering if Snapchat ads are right for your business? Need to diversify your advertising?
To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast.
Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat ads marketing course.
Savannah explains what types of advertising campaigns you can run on Snapchat and the different ad placement options you can
Are your Facebook ads not working for you? Wondering how to make changes that deliver better results?
To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast.
Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads results.
Tara explains technical and creative Facebook ad mistakes and shares which metrics help reveal the root cause of poor performance. You'll learn how to make
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Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?
To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.
Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.
You'll learn what kind of content works best in the LinkedIn feed and how
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Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model?
To explore how to get more views on your YouTube videos, I interview Justin Brown on the Social Media Marketing Podcast.
Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale their revenue with online video. His program is called Primal Video Accelerator. His YouTube channel has more than 800,000 subscribers.
You’ll learn five strategic elements that encourage people to watch videos longer and
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Want to use more video in your social marketing? Wondering how to get started?
To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast.
Pelpina is a video expert who helps businesses grow their visibility with online video. She's the author of Video Smart: Make Smartphone Videos Like a Pro and her course is called How to Make Smartphone Videos like a Pro.
You'll discover how to set up and record your video and how to include branding. You'll also find
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Want to advertise on YouTube? Wondering how to create YouTube ads that work?
To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast.
Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. He's also founder of The Ad Buyers Club, a done-with-you model designed to help marketers succeed with YouTube video ads.
You'll learn what types of YouTube ad formats marketers should consider and find a
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Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you?
In this article, I'll explain what Clubhouse is and why it might become a breakout social platform. I'll also share my experience and why I believe Clubhouse has staying power.
My First Weekend in Clubhouse
This app might be the ultimate gift born during the global pandemic of 2020.
It was a chilly Saturday. My city was in full lockdown. I was missing engaging with people.
I posted on
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Wondering if influencers can help you grow your business? Wondering how to work with influencers?
To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast.
Adi is an influencer marketing expert. She's the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea.
You'll learn Adi's strategy for working with both micro- and macro-influencers, find out how to research and reach out to influencers, and discover what types of offers work best
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Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences?
To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast.
Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners sell products and services. He also developed the YouTube Ads Workshop.
Aleric explains the three elements of his 3D YouTube ad targeting strategy and shares tips to help you apply 3D ad targeting in your
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Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track?
In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.
#1: SEO Drives Organic Instagram Visibility
When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should take advantage of: SEO and Reels.
In November 2020, it was officially announced that
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Want to grow your business? Wondering if TikTok can help?
To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast.
Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. She's the author of Before You Quit Your Day Job: A Strategic Guide for Entrepreneurs, and host of the Keenya Kelly Podcast.
You'll discover four different types of TikTok content and how you can use them to serve your marketing objectives, how long your content should be, and
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Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?
To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.
Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.
You'll discover how Google Analytics 4 differs from Google Universal Analytics, find out how Google Analytics 4 can better track and measure the customer journey, and learn what analyses are possible
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Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?
To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast.
Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products. She hosts the Hirsh Marketing Underground podcast and her course is called Ignite: Marketing for Influencers.
You'll learn how the five
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