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    Category: Expert Interviews

    YouTube Ads: What Marketers Need to Know

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    Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business?

    To explore how to reach more customers with YouTube ads, I interview Tom Breeze.

    More About This Show

    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tom Breeze, YouTube ads

    Continue Reading about YouTube Ads: What Marketers Need to Know →

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    Industry Report

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    Email Marketing Nightmares: The Journey: Season 2, Episode 13

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    Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

    Watch The Journey

    This episode of the Journey explores what happened when the Social Media Examiner team was faced with a dilemma. Delete 150,000 email subscribers or have their account shut down. Watch as they form a new plan that doesn't rely on email.

    Continue Reading about Email Marketing Nightmares: The Journey: Season 2, Episode 13 →

    Twitter Marketing: Creative Ways to Connect With Your Audience

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    Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?

    To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. He co-founded KPS Digital Marketing, an agency that

    Continue Reading about Twitter Marketing: Creative Ways to Connect With Your Audience →

    Goodbye Facebook Video: The Journey, Season 2, Episode 12

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    Are you producing long-form video on Facebook? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

    Watch the Journey

    Episode 12, explores what went down "behind the scenes" when the team at Social Media Examiner canceled three Facebook shows. What do they discover? How do they react? Watch as the team rapidly makes change.

    Continue Reading about Goodbye Facebook Video: The Journey, Season 2, Episode 12 →

    Revenue Optimization: Maximizing ROI on Your Ads

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    Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?

    To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the

    Continue Reading about Revenue Optimization: Maximizing ROI on Your Ads →

    Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11

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    Ever needed to accelerate your marketing plans to meet a goal? Watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

    Watch the Journey

    Episode 11 of the Journey explores how the team at Social Media Examiner attempts to stimulate sales by quickly changing course. What happens? Watch as the team leans into change.

    Continue Reading about Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11 →

    LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

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    Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?

    To explore how LinkedIn video marketing works, I interview Goldie Chan.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Goldie Chan, a LinkedIn video expert. She produces a daily video show about marketing on LinkedIn. Her courses on lynda.com include LinkedIn Video

    Continue Reading about LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn →

    Modern Marketing: Wisdom From Seth Godin

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    Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

    To explore what is and isn't working for marketers today, I interview Seth Godin.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Seth Godin, one of the great thinkers of our era. He's a prolific blogger and the author of 18 books including Tribes,

    Continue Reading about Modern Marketing: Wisdom From Seth Godin →

    Knowing When to Change: The Journey: Season 2, Episode 10

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    Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

    Watch the Journey

    In episode 10, Michael Stelzner (founder of Social Media Examiner) realizes lots of things he's doing must stop. Follow along as he redoubles his efforts into marketing and finds new ideas.

    Continue Reading about Knowing When to Change: The Journey: Season 2, Episode 10 →

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    How to Create Ads That Move People to Action

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    Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?

    To explore how to use emotional messaging to move people to action, I interview Talia Wolf.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Talia Wolf. She's the founder of GetUplift, an agency that specializes in conversion rate optimization for websites, landing pages,

    Continue Reading about How to Create Ads That Move People to Action →

    Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9

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    Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.

    Watch the Journey

    In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of their documentary and deal with sales figures that aren’t on track.

    Continue Reading about Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 →

    Facebook Video: Insight From a Facebook Watch Success Story

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    Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?

    To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Rachel Farnsworth, a Facebook video expert. She's the founder of the Stay At Home Chef and author of the book,

    Continue Reading about Facebook Video: Insight From a Facebook Watch Success Story →

    How to Drive Organic Traffic With Bots

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    Want more website visitors? Wondering how Messenger bots can help?

    To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Natasha Takahashi, a chatbot expert and founder of the School of Bots, a community for marketers seeking to master bots. She also hosts the There's a Bot For That live

    Continue Reading about How to Drive Organic Traffic With Bots →

    Social Media Marketing

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