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    Category: Expert Interviews

    Amazon Ads: What Marketers Need to Know

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    Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

    To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.

    Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, and the host of the eCommerce Evolution podcast.

    Brett explains why you should consider Amazon ads and what ad types you should try. He also shares best

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    6 Facebook Ad Mistakes Marketers Make and How to Avoid Them

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    Are you struggling to get great results from your Facebook ads? Wondering if you're making mistakes that are hurting your campaigns?

    We asked some of the industry's top Facebook advertising experts to share the mistakes they see most often and how you can avoid making them.

    #1: Optimizing Your Facebook Ads Too Often
    Most Facebook advertisers are constantly touching their ads (or "turning knobs" as I like to call it) thinking that constantly changing bids, budgets, and targets is equivalent to making faster progress. What actually

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    Changes Coming From Instagram: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore what marketers need to know about changes coming from Instagram and the expanded rollout of Facebook's search ad placement with special guests Jenn Herman and Amanda Robinson.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on

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    How to Develop Superfans Who Gladly Evangelize for You

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    Do you want to create superfans for your business? Wondering how to develop the kind of connected community that can elevate your brand?

    To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn on the Social Media Marketing Podcast.

    Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. He's the author of Will It Fly? and his latest book is Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.

    Pat shares why

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    Facebook and the FTC: What the Agreement Means for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest Mari Smith. Jeff Sieh will also be joining us to talk about Pinterest news.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

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    How to Succeed With LinkedIn Ads

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    Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?

    To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world's leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He's also the founder of B2Linked.com, a LinkedIn ads agency.

    AJ shares how to create and customize LinkedIn ads for different audiences. You'll also learn about LinkedIn's different ad formats and more.

    Read a summary of the interview below. To listen to the interview, scroll to

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    Twitter Rolls Out Improved Conversation Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter's newly enhanced and improved conversation features with special guest, Dan Knowlton.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

    Watch the replay of

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    Beware of Facebook Groups. Long Live Communities!

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    I believe communities are essential for businesses.

    When I heard Mark Zuckerberg say, "Groups are at the heart of the experience" at the 2019 F8 conference, I wondered, "What's Mark's real objective here?"

    Today, I'd like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.

    But first, a story.

    Back in the Day… Facebook Was for Us All
    In the early days, there were transformational opportunities for nearly any business that was involved with Facebook.

    By 2009, businesses were coming

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    New YouTube Revenue Opportunities for Channels

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore YouTube revenue opportunities for channels, learning playlists, and more with special guest, Luria Petrucci of Live Streaming Pros.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher,

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    Building a Community in a Changing Social Media World

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    Could your business benefit from a dedicated community? Wondering where you should build your community?

    To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini. She's the former CEO and co-founder of Ning. She's also the founder and CEO of Mighty Networks.

    Gina explains how a community differs from an audience. You'll also learn why you should consider building community outside of social media platforms such as Facebook or Instagram.

    Building Community and

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    5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros

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    Is your video marketing working? Could you be making mistakes that are hurting your results?

    We asked top industry experts which video marketing mistakes they see most often and how to avoid making them.

    #1: Losing Video Viewers Due to Lengthy Intros
    The biggest mistake I see people making with videos on Facebook and Instagram is failing to create content that's tailored specifically to these platforms and the way users behave while interacting with them.

    For example, we know that the average video view time on Facebook is about 6

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    LinkedIn Updates Pages and Algorithm

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new Instagram chat stickers and ad placements, as well as updates to LinkedIn's pages and algorithm with special guests, Sue B. Zimmerman and Michaela Alexis.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

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    Facebook Ad Funnels: A Framework for Any Business

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    Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business?

    To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets high-growth eCommerce businesses. He’s also a writer and contributor for Social Media Examiner.

    Charlie shares a funnel framework that any type of business can apply to Facebook ads. You’ll also discover how to use remarketing as part of

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