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    Category: Expert Interviews

    YouTube Changes Public Subscriber Counts

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore upcoming changes to YouTube's public-facing subscriber counts and marketers' reactions to Facebook Ads Manager issues with special guests, Owen Video and Gavin Bell.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's

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    How to Write Facebook Ads That Sell

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    Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads?

    To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world's top flat-fee ad copywriting services.

    Ken shares why ad copy matters. You’ll also learn about the four main marketing objectives advertisers should consider, how to use storytelling in ad copy, and more.

    Read a summary of the interview below. To listen to the interview, scroll to

    Continue Reading about How to Write Facebook Ads That Sell →

    Facebook Pixel to Become Less Effective for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On today's show, we explore the ramifications of Facebook's upcoming Clear History tool and Instagram expanding Stories into the Explore tab with special guests, Jenn Herman and Amanda Bond.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=ESVjLy_UV9o

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple

    Continue Reading about Facebook Pixel to Become Less Effective for Marketers →

    How to Use IGTV for Marketers

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    Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

    To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She's the founder of Insta 180, an online course on using Instagram for business, and she runs a membership site for content curation called the Social Curator.

    You’ll learn how to develop a video strategy for IGTV, how to use Instagram Stories to promote IGTV videos, and more.

    Why IGTV

    Continue Reading about How to Use IGTV for Marketers →

    Facebook Marketing Declining: New Research

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore findings from the 2019 Social Media Marketing Industry Report and Facebook's new Automated Ads tool with special guests, Michael Stelzner and Charlie Lawrance.
    Tune In to Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=i7vQWzTCs8w

    Listen now or find the Social Media Marketing Talk Show

    Continue Reading about Facebook Marketing Declining: New Research →

    How Local Businesses Can Drive More Foot Traffic

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    Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help?

    To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl. Stacy is a local business marketing expert and owner of two performing arts studios. She's also host of the Foot Traffic podcast (formerly called She's Building Her Empire) and founder of the Profit Mastermind for local business owners.

    Stacy shares her system for incentivizing customers to visit your storefront and refer your business to

    Continue Reading about How Local Businesses Can Drive More Foot Traffic →

    New Facebook F8 Announcements and What They Mean for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the Facebook desktop and mobile redesign and new Messenger business tools announced at the F8 Developer Conference, with our special guest, Mari Smith.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=MmkJNjgWrGE

    Listen now or find the Social Media Marketing Talk Show

    Continue Reading about New Facebook F8 Announcements and What They Mean for Marketers →

    How to Test Your Facebook Ads for Optimal Results

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    Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message?

    To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of Facebook Ads Made Simple, and she runs a course called Facebook Advertising Secrets. On the side, she’s also a standup comedian.

    Andrea shares why it’s important to test your Facebook ads. You’ll also learn Andrea’s method for testing Facebook ads and using Google Analytics to

    Continue Reading about How to Test Your Facebook Ads for Optimal Results →

    Future of Facebook and Twitter

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore where Facebook and Twitter are heading based on signals from this week's Q1 2019 earnings calls. Our special guest this week is Michael Stelzner.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=W2Y7NGNH4iw

    Listen now or find the Social Media Marketing Talk Show podcast

    Continue Reading about Future of Facebook and Twitter →

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    Advanced Facebook Retargeting: How to Up Your Ads Game

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    Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance?

    To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency.

    You'll discover the biggest mistakes marketers make with Facebook retargeting. Susan also shares her method for setting up a successful Facebook ad retargeting campaign that leads to

    Continue Reading about Advanced Facebook Retargeting: How to Up Your Ads Game →

    The New EU Copyright Directive: What Marketers Need to Know

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    Concerned about the European Union's Copyright Directive? Wondering how this new rule could impact your marketing?

    In this article, you'll learn about what parts of the European Union's Directive on Copyright will impact the use of social media for both businesses and individuals.

    What Is the EU's Directive on Copyright Article 17?
    The EU Copyright Directive's Article 17 (formerly Article 13), "Use of protected content by online content sharing service providers", is making many people and companies very nervous.

    The EU hasn't

    Continue Reading about The New EU Copyright Directive: What Marketers Need to Know →

    Facebook Updates Advertising Tools

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook Ads Manager updates, new ad bidding strategies, and inventory filters with special guests Charlie Lawrance and Amanda Robinson.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=tFdScu1XiCc

    Listen now or find the Social Media Marketing Talk Show podcast on

    Continue Reading about Facebook Updates Advertising Tools →

    How to Develop a Thriving Community

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    Is community important to your business? Wondering where you should build your community?

    To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She's also an expert in developing communities.

    Cate shares tips for developing a brand that incorporates community. You'll also learn how to decide whom your community should serve.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this

    Continue Reading about How to Develop a Thriving Community →

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