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    Category: Expert Interviews

    YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

    Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website?

    In this article, you’ll discover a new ad strategy for YouTube.

    What Makes YouTube So Powerful for Business?

    YouTube is the biggest video-sharing platform in the world and it's still growing fast. It's overtaken TV. It's close to overtaking Google as a search engine. At the start of 2023, it was already bigger than every other social network except

    Continue Reading about YouTube Ad Strategy: A New Way to Grow Your Leads and Sales →

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    The Future of Loyalty: Web3 and Business

    Wondering how to forge customer relationships that last? Wondering how deep customer loyalty and connection are enabled by Web3?

    In this article, you’ll discover the future of loyalty for brands.

    Web3 Is Changing the Brand-to-Consumer Relationship

    As a marketer or business owner, you’re constantly faced with the increasingly difficult task of attracting the attention of and converting consumers. You’re likely asking:

    If you’re asking these questions, you must pay attention to Web3. It’s not just a new medium to work with—it’s

    Continue Reading about The Future of Loyalty: Web3 and Business →

    Using Scarcity in Marketing: A Roadmap to Higher Conversions

    Want to drive more sales? Wondering how to convince people to act on your offer immediately?

    In this article, you’ll discover how to use scarcity to improve your marketing conversions.

    How Scarcity Works in Marketing

    Cast your mind back to the early days of the Coronavirus pandemic: masks, rapid tests, lockdowns, daily walks… and the toilet paper crisis. Suddenly, and for no clear reason, people became desperate to buy and hoard as much toilet paper as they could find.

    Why?

    One word: Scarcity. People thought that there was

    Continue Reading about Using Scarcity in Marketing: A Roadmap to Higher Conversions →

    Building a Dedicated NFT Community That Remains Loyal

    Want to nurture a trusted community among your NFT holders? Wondering how to set up an ecosystem that creates loyalty and empowers members to engage with each other? 

    In this article, you’ll discover a community development framework for Web3 projects.

    Building a Dedicated NFT Community That Remains Loyal

    Want to nurture a trusted community of your NFT holders? Wondering how to set up an ecosystem that creates loyalty and empowers members to engage with each other? 

    In this article, you’ll discover a community

    Continue Reading about Building a Dedicated NFT Community That Remains Loyal →

    YouTube Ad Targeting: How to Maximize Your Results

    Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy?

    In this article, you’ll discover a YouTube ad targeting strategy.

    Why Are YouTube Ads So Effective?

    Google’s ad services dominate the internet. If you’re online, you’ve seen an ad that was placed with Google.

    But the emphasis of Google Ads has shifted. It used to be all about AdWords and search ads. These days, across the suite of Google’s ad placements, you can get the most return on ad spend

    Continue Reading about YouTube Ad Targeting: How to Maximize Your Results →

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    Infusing AI Into Web3 Gaming: Irreverent Labs

    Wondering how gaming will evolve with AI and Web3? Curious about the future of entertainment? 

    In this article, you’ll learn how AI is impacting Web3 gaming.

    Why Game Developers Should Consider Web3

    When discussing if, how, and when any business should enter Web3, skepticism is a natural part of the conversation. 

    That skepticism is rooted in the distrust caused by FTX, Celsius, and other bad actors in the DeFi space. They've destroyed credibility in their sector and the Web3 space in general. 

    But Web3 and DeFi

    Continue Reading about Infusing AI Into Web3 Gaming: Irreverent Labs →

    Targeting Website Visitors With Emails: How to Use Email Retargeting

    Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads?

    In this article, you’ll discover how to target visitors to your website organically with emails.

    Why Email Still Wins in 2023

    The idea of owning your audience is getting rarer for online marketers.

    Facebook has throttled the reach of business pages, while ad costs have gone up. Only 7% of posts on the platform contain links to external sites. That's a reduction of 53% in just the past 9

    Continue Reading about Targeting Website Visitors With Emails: How to Use Email Retargeting →

    NFTs Made Easy: Manifold.xyz

    Are you thinking of launching an NFT project? Do you wish there was an easy way to get started, without working with developers?

    In this article, you’ll learn NFT business models and a tool that makes it simple to mint NFTs.

    What NFT Technology Makes Possible for Businesses and Creators

    Blockchain technology and NFTs unlock several powerful innovations for creators and business owners. 

    One of those innovations enables true ownership of digital objects. This is increasingly important as we spend more of our lives

    Continue Reading about NFTs Made Easy: Manifold.xyz →

    YouTube Content Strategy for Businesses

    Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads?

    In this article, you’ll discover a YouTube content strategy for businesses.

    How YouTube Works in 2023

    YouTube is the "second Google"—a vast, ever-growing collection of content that hundreds of millions of people use each day. 

    It stands out from other video-focused social networks because it emphasizes quality and relevance over everything else. The YouTube algorithm isn't designed for attention or viral reach. Instead,

    Continue Reading about YouTube Content Strategy for Businesses →

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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