Your Guide to the Social Media Jungle
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?
To explore what is and isn't working for marketers today, I interview Seth Godin.
The Social Media Marketing podcast is designed to help
Continue Reading about Modern Marketing: Wisdom From Seth Godin →
Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
In episode 10, Michael Stelzner (founder of Social Media Examiner) realizes lots of things he's doing must stop. Follow along as he redoubles his efforts into marketing and finds new ideas.
Continue Reading about Knowing When to Change: The Journey: Season 2, Episode 10 →
Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?
To explore how to use emotional messaging to move people to action, I interview Talia Wolf.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Talia Wolf. She's the founder of GetUplift, an agency that specializes in conversion rate optimization for websites, landing pages,
Continue Reading about How to Create Ads That Move People to Action →
Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of their documentary and deal with sales figures that aren’t on track.
Continue Reading about Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 →
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?
To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Rachel Farnsworth, a Facebook video expert. She's the founder of the Stay At Home Chef and author of the book,
Continue Reading about Facebook Video: Insight From a Facebook Watch Success Story →
Want more website visitors? Wondering how Messenger bots can help?
To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Natasha Takahashi, a chatbot expert and founder of the School of Bots, a community for marketers seeking to master bots. She also hosts the There's a Bot For That live
Continue Reading about How to Drive Organic Traffic With Bots →
Do you ever get stuck? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
In episode 8, Michael Stelzner (founder of Social Media Examiner) and his team work through people, process, and mindset issues that stop tasks from making forward motion.
Continue Reading about Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8 →
Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.
Here's the video I released on Facebook, announcing the move:
https://www.facebook.com/smexaminer/videos/279608756015802/
Here's why we killed two shows and moved a third one over to YouTube.
Continue Reading about Why We Abandoned Facebook Video Longer Than Two Minutes →
Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?
To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Mike Rhodes, an expert in helping businesses with customer
Continue Reading about How Artificial Intelligence Is Changing Marketing →
Do you ever run Facebook campaigns that end up costing more than you think they should? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
In episode 7, Michael Stelzner (founder of Social Media Examiner) and his team analyze what worked during their launch week and begin exploring new ideas. The team also prepares for a big launch of season two of "The Journey."
Continue Reading about Analyzing for Improved Results: The Journey, Season 2, Episode 7 →
Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?
To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Her membership site is called Boss Mom
Continue Reading about How to Cultivate Community With Facebook Groups →
Have you ever banked an something you believed was a sure thing, only to be proven wrong? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
In episode 6, Michael Stelzner (founder of Social Media Examiner) and his team conclude testing and launch a multi-channel product promotion for Social Media Marketing World. Will all their hard work pay off?
Continue Reading about Leaning Into Launch Day: The Journey, Season 2, Episode 6 →
Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?
To explore how talk triggers encourage customers to evangelize your business, I interview Jay Baer.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Jay Baer. He's the author of multiple books, including Hug Your Haters, and
Continue Reading about How to Get Customers to Evangelize Your Business →
