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    Category: Expert Interviews

    Using Instagram Stories During a Launch: Promotional Strategy

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    Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories?

    To explore how to use Instagram Stories during a launch, I interview Alex Beadon on the Social Media Marketing Podcast.

    Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Project Storyline and her podcast is On Purpose With Alex Beadon.

    Alex explains how she used Instagram Stories to launch Project Storyline, and shares steps

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    How to Grow Your Instagram Following: Strategy for Businesses

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    Want more followers on Instagram? Wondering how to find and engage with the right people?

    To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast.

    Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. He's host of the Online Business Show, a podcast that helps people start, grow, and scale their online businesses. He also founded the Online Business Association.

    Tyler shares tips for identifying and engaging with new people on Instagram, and

    Continue Reading about How to Grow Your Instagram Following: Strategy for Businesses →

    How to Use Instagram as a Sales Funnel Without Ads

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    Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads?

    To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast.

    Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses are Story Vault and InstaGrowth Boss.

    You'll discover how to use Elise's Instagram Story Seasons Method to generate sales without any advertising and learn what kinds of content work best at each

    Continue Reading about How to Use Instagram as a Sales Funnel Without Ads →

    Chatbot Strategy: How to Improve Your Marketing With Bots

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    Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up?

    To explore how to improve your marketing with bots, I interview Natasha Takahashi on the Social Media Marketing Podcast.

    Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots. She's also host of the 10 Minute Chatbot Marketer podcast.

    You'll discover six ways to use bots in your Facebook marketing and find tips for developing a chatbot

    Continue Reading about Chatbot Strategy: How to Improve Your Marketing With Bots →

    Creating Live Video Like a Pro: Tips for Any Personality

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    Need to do more with live video? Not sure what to talk about when you go live?

    To explore how to create live video like a pro, regardless of your personality, I interview Luria Petrucci on the Social Media Marketing Podcast.

    Luria is a live video strategist and the co-founder of Live Streaming Pros. Her company helps creators and entrepreneurs create professional live video that's unique to them and their personalities. Her course is called Create Your Dream Video Studio.

    Luria explains how to make the most of live video with different

    Continue Reading about Creating Live Video Like a Pro: Tips for Any Personality →

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    Facebook Updates Creator Studio

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio as well as new Twitter Camera and conversation management features.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    Watch the

    Continue Reading about Facebook Updates Creator Studio →

    How to Use Google Analytics to Eliminate Uncertainty

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    Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help?

    To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast.

    Mercer, as he likes to be known, is the world's leading authority on Google Analytics and the founder of MeasurementMarketing.io. He has extensive courses on Google Analytics, Tag Manager, and much more.

    Mercer explains the methodology of measurement marketing and how it can inform your marketing

    Continue Reading about How to Use Google Analytics to Eliminate Uncertainty →

    Facebook Shops and Shops on Instagram: New Business Tools for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    Watch the replay of this week's show

    Continue Reading about Facebook Shops and Shops on Instagram: New Business Tools for Marketers →

    Facebook Organic Reach: How to Develop an Engaged Following

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    Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads?

    To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast.

    Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business owners is called the Secret Mermaid Cove.

    You'll discover why Facebook is a valuable platform for building an engaged community and learn how to leverage multiple Facebook

    Continue Reading about Facebook Organic Reach: How to Develop an Engaged Following →

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    LinkedIn Live Streaming for LinkedIn Events

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore LinkedIn live streaming for Virtual Events and LinkedIn Polls with special guest, Michaela Alexis. We also discuss new comment management and small business tools for Instagram with Tyler J. McCall.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio

    Continue Reading about LinkedIn Live Streaming for LinkedIn Events →

    Local Business Marketing in Uncertain Times

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    Wondering how to stay top-of-mind with your customers, even if you aren't open? Looking for new, creative ways to continue to show up for them?

    To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast.

    Bruce is a local business marketing pro. He's the host of The Local Business Podcast and the Smart Pizza Marketing Podcast.

    You'll discover how four local businesses are staying top-of-mind with their customers right now, and learn how to encourage your customers to

    Continue Reading about Local Business Marketing in Uncertain Times →

    New Pinterest Tools for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Pinterest's new shopping capabilities, Verified Merchant Program, and new marketing tools with special guest, Jennifer Priest.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

    Continue Reading about New Pinterest Tools for Marketers →

    Using Facebook Ads in Uncertain Times

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    Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty?

    To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast.

    Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda explains how the customer journey has changed, how to adjust your Facebook ad messaging for the current climate, and how you can tweak

    Continue Reading about Using Facebook Ads in Uncertain Times →

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