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    Facebook Launches Ad Testing Tools and New Features for Video

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook's new tool for testing ad campaigns and the latest updates to video and live-streaming features with special guests, Allie Bloyd and Ian Anderson Gray.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show

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    Social Marketing Trends: Wisdom From Gary Vaynerchuk

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    Do you want to create a lasting following online? Wondering which social media platforms you should be using right now?

    To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast.

    Gary is the CEO of Vayner Media, a full-service digital agency. He's also the host of the #AskGaryVee Show and the author of Crushing It.

    You'll discover how Gary has sustained his online visibility for more than a decade and which platforms he's paying attention to right now. You'll also learn

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    Social Media Use Surges: How Marketers Should Respond

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn's new conversation ads format with special guests, Tara Zirker and AJ Wilcox.
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    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

    Continue Reading about Social Media Use Surges: How Marketers Should Respond →

    Creating Social Videos That Grow Strong Connections

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    Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video?

    To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast.

    Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency that helps businesses get mass attention. He hosts The Video Marketing Podcast and is author of the book, Producing Empathy.

    Matt shares his HERO process for

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    Showing Up in a Time of Uncertainty: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay connected with customers in a time of uncertainty with special guests, Lou Mongello and Molly Mahoney.
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    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

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    Successful Facebook Ads on a Small Budget

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    Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads?

    To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast.

    Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads performance.

    Tara explains why testing Facebook ads is key to success, and shares the methodology she uses to test and develop

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    YouTube Rolling Out New Ads and Analytics Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn. Special guest: Steve Dotto.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play,

    Continue Reading about YouTube Rolling Out New Ads and Analytics Features →

    Instagram Strategy: Growing Your Followers and Business

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    Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following?

    To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau on the Social Media Marketing Podcast.

    Vanessa is a community development expert who specializes in helping online coaches. Her course is The BOSSGRAM Academy. She has 200,000 subscribers on YouTube and her podcast is called Turn Your Followers Into Clients.

    Vanessa

    Continue Reading about Instagram Strategy: Growing Your Followers and Business →

    How to Persuade: The Science Marketers Need to Know

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    Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?

    To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast.

    Jonah is a marketing professor at the University of Pennsylvania's Wharton School and author of the books, Contagious and Invisible Influence. He's also a keynote speaker and marketing consultant. His newest book is The Catalyst: How to Change Anyone's Mind.

    Jonah shares the five key barriers

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    Facebook Launches Live Producer and Creator Studio App

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the full rollout of Facebook's Live Producer for managing live-stream video and the new Creator Studio app with special guest, Stephanie Liu.

    We'll also discuss the Byte app, the latest looping video successor to Vine from the co-founder and maker of Vine.
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    How to Rethink Your Way to Business Growth

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    Do you want to grow your business? Is it time to rethink the way you market and deliver experiences?

    To explore how to grow your business via innovation, I interview Duncan Wardle on the Social Media Marketing Podcast.

    Duncan is the former head of innovation & creativity for Disney. He's also a keynote speaker who delivers workshops on design thinking and innovation.

    Duncan explains why the way you're marketing needs to change. He shares three ways to make changes that lead to growth and how to ask "What if…?" questions that reveal

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    New Facebook Group Tools: What Group Admins Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new management tools for Facebook Groups admins and moderators and how they can leverage the growth of groups to engage their audience with special guest, Bella Vasta.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple

    Continue Reading about New Facebook Group Tools: What Group Admins Need to Know →

    Messaging Matters: How to Attract Your Ideal Customers

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    Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

    To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast.

    Jeffrey is a brand message consultant who helps businesses attract their ideal customers. He's the author of the book, Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, and host of the Creative Warriors podcast.

    Jeffrey explains why

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