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    Category: Expert Interviews

    Content Marketing With Instagram: How to Build Demand

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    Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy?

    In this article, you'll discover how to use Instagram content to generate greater interest in your product or services.

    Why Use Instagram for Organic Marketing and Selling?
    There are two primary reasons marketers should focus their time and energy on Instagram for organic marketing and selling.

    The first is that Instagram is still the

    Continue Reading about Content Marketing With Instagram: How to Build Demand →

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    Instagram Reels Strategy: What Marketers Need to Know

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    Want to do more with Instagram Reels? Wondering how to enhance your Reels content?

    In this article, you’ll discover a strategy to promote your products and services using Instagram Reels.

    Why Use Instagram Reels for Business and Marketing?
    The last few years have seen a rise in video marketing, due in part to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram's short-form video-based addition to that marketplace.

    Reels has an edge over Stories for two reasons.

    First, the editing features (music,

    Continue Reading about Instagram Reels Strategy: What Marketers Need to Know →

    Using Facebook Ads to Move Leads Into Sales

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    Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads?

    In this article, you'll discover a process for using Facebook ads to turn leads into paying customers.

    Why Facebook Ads Work to Move People From Lead to Sale
    Not many local businesses make direct sales online and they need a way to turn people who’ve never heard of them or those who’ve heard of them but never worked with them into stronger prospects.

    Rather than depending on prospective customers to search for you or the product

    Continue Reading about Using Facebook Ads to Move Leads Into Sales →

    Clubhouse App for Business: What Marketers Need to Know

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    Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing?

    In this article, you'll learn why businesses should consider being active on Clubhouse and discover what marketers should know about the app. You'll find out how content discovery works on Clubhouse and how clubs work. You'll also get tips to grow a following on Clubhouse.

    Why Clubhouse Matters for Businesses and Marketers
    Clubhouse delivers a social experience very similar to an audio-only virtual event on a massive scale. There are

    Continue Reading about Clubhouse App for Business: What Marketers Need to Know →

    How to Test Your Facebook Ads for Optimal Results

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    Want better results from your Facebook ads? Wondering how to split test your ads?

    In this article, you'll learn how to use Facebook's A/B Testing tool to test your Facebook ads to reveal the best audience, creative, and copy. Discover why it's important to test your Facebook ads and find a method for testing using Google Analytics to refine your results.

    Why Testing Facebook Ads Is Important
    Testing lets advertisers uncover what works best for their ads so they can iterate on that to generate more business or increase their

    Continue Reading about How to Test Your Facebook Ads for Optimal Results →

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    LinkedIn Ad Retargeting: What Marketers Need to Know

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    Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential?

    To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast.

    AJ is the world's leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale. He's also author of the book, LinkedIn Ads Demystified, and host of the LinkedIn Ads Show podcast.

    Discover the demographics you can reach with ads on LinkedIn and find five ways to reach

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    Snapchat Ads: How to Get Started

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    Wondering if Snapchat ads are right for your business? Need to diversify your advertising?

    To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast.

    Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat ads marketing course.

    Savannah explains what types of advertising campaigns you can run on Snapchat and the different ad placement options you can choose from. You'll also learn what types of

    Continue Reading about Snapchat Ads: How to Get Started →

    What to Do When Your Facebook Ads Fail

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    Are your Facebook ads not working for you? Wondering how to make changes that deliver better results?

    To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast.

    Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads results.

    Tara explains technical and creative Facebook ad mistakes and shares which metrics help reveal the root cause of poor performance. You'll learn how to make

    Continue Reading about What to Do When Your Facebook Ads Fail →

    Organic LinkedIn Marketing: Proven Techniques for Marketers

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    Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?

    To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.

    Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.

    You'll learn what kind of content works best in the LinkedIn feed and how

    Continue Reading about Organic LinkedIn Marketing: Proven Techniques for Marketers →

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    How to Get More Views on YouTube: Strategy From a Top Creator

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    Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model?

    To explore how to get more views on your YouTube videos, I interview Justin Brown on the Social Media Marketing Podcast.

    Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale their revenue with online video. His program is called Primal Video Accelerator. His YouTube channel has more than 800,000 subscribers.

    You’ll learn five strategic elements that encourage people to watch videos longer and

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    Social Media Video Made Simple: How to Easily Make Great Videos

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    Want to use more video in your social marketing? Wondering how to get started?

    To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast.

    Pelpina is a video expert who helps businesses grow their visibility with online video. She's the author of Video Smart: Make Smartphone Videos Like a Pro and her course is called How to Make Smartphone Videos like a Pro.

    You'll discover how to set up and record your video and how to include branding. You'll also find

    Continue Reading about Social Media Video Made Simple: How to Easily Make Great Videos →

    How to Create YouTube Video Ads That Convert

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    Want to advertise on YouTube? Wondering how to create YouTube ads that work?

    To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast.

    Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. He's also founder of The Ad Buyers Club, a done-with-you model designed to help marketers succeed with YouTube video ads.

    You'll learn what types of YouTube ad formats marketers should consider and find a

    Continue Reading about How to Create YouTube Video Ads That Convert →

    Why Clubhouse App Might Be the Next Major Social Media Platform

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    Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you?

    In this article, I'll explain what Clubhouse is and why it might become a breakout social platform. I'll also share my experience and why I believe Clubhouse has staying power.

    My First Weekend in Clubhouse
    This app might be the ultimate gift born during the global pandemic of 2020.

    It was a chilly Saturday. My city was in full lockdown. I was missing engaging with people.

    I posted on

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