Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • March 1-3rdDon't Miss This!CLICK TO LEARN MORE

    Category: Expert Interviews

    How to Rethink Your Way to Business Growth

    by /

    Do you want to grow your business? Is it time to rethink the way you market and deliver experiences?

    To explore how to grow your business via innovation, I interview Duncan Wardle on the Social Media Marketing Podcast.

    Duncan is the former head of innovation & creativity for Disney. He's also a keynote speaker who delivers workshops on design thinking and innovation.

    Duncan explains why the way you're marketing needs to change. He shares three ways to make changes that lead to

    Continue Reading about How to Rethink Your Way to Business Growth →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    New Facebook Group Tools: What Group Admins Need to Know

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new management tools for Facebook Groups admins and moderators and how they can leverage the growth of groups to engage their audience with special guest, Bella Vasta.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple

    Continue Reading about New Facebook Group Tools: What Group Admins Need to Know →

    Messaging Matters: How to Attract Your Ideal Customers

    by /

    Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

    To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast.

    Jeffrey is a brand message consultant who helps businesses attract their ideal customers. He's the author of the book, Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, and host of the Creative Warriors podcast.

    Jeffrey explains why

    Continue Reading about Messaging Matters: How to Attract Your Ideal Customers →

    Ads Coming to IGTV: What It Means for Marketers and Creators

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram's upcoming monetization program for IGTV and updated tools with special guest, Jenn Herman. We'll also discuss Pinterest's soaring revenues in 2019 and look ahead to what's to come on the platform this year with special guest, Alisa Meredith.

    Listen to the replay of this week's show below. You can also hear the show as

    Continue Reading about Ads Coming to IGTV: What It Means for Marketers and Creators →

    YouTube Stories: Success Tips From a Top YouTuber

    by /

    Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube's Stories and Community tab features?

    To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast.

    Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast. His latest book is called Built to Serve.

    Evan explains how to create, navigate, and use

    Continue Reading about YouTube Stories: Success Tips From a Top YouTuber →

    Facebook Messenger Changes Bot Policies: What It Means for Marketers

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube's Q4 2019 earnings reports and ads updates with Sean Cannell.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google

    Continue Reading about Facebook Messenger Changes Bot Policies: What It Means for Marketers →

    Developing Loyal Fans: The Future of Marketing

    by /

    Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers?

    To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast.

    David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans into Customers and Customers into Fans.

    David explains the neuroscience behind tribal identification and loyal fanbases, and shares three keys to developing fans using social media.

    Listen to the Podcast Now
    This article

    Continue Reading about Developing Loyal Fans: The Future of Marketing →

    Facebook and Google Make Retargeting Harder: How to Prepare

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore how to prepare for Google's plans to block third-party cookies and the expansion of Facebook's Clear History tool with special guest, Rich Brooks.

    We'll also review the updates from Facebook's Q4 2019 earnings and results.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can

    Continue Reading about Facebook and Google Make Retargeting Harder: How to Prepare →

    Social Media Content Strategy: How to Respond to a Changing Marketplace

    by /

    Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together?

    To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast.

    Jay is a marketing and customer experience strategist. He's the founder of Convince & Convert and co-author of the book, Talk Triggers. He's also the host of the Social Pros podcast and Standing Ovation, a brand-new podcast focused on speaking and events.

    Jay reveals some of the

    Continue Reading about Social Media Content Strategy: How to Respond to a Changing Marketplace →

    Discover the best social media marketing strategies from the world's top experts! Don't miss this event!
    EVENT STARTS March 1st!
    REGISTER NOW!

    TikTok Self-Service Ads: What Marketers Need to Know

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore an update of TikTok's self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest, Rachel Pedersen.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google

    Continue Reading about TikTok Self-Service Ads: What Marketers Need to Know →

    Social Media ROI: How to Measure Your Social Marketing

    by /

    Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things?

    To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast.

    Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. His latest book is AI For Marketers.

    Christopher explains how ROI differs from return on ad spend (ROAS) and shares how to calculate ROI properly.
    Listen to the Podcast Now
    This article is

    Continue Reading about Social Media ROI: How to Measure Your Social Marketing →

    Mark Zuckerberg Lays Out Future Vision

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Mark Zuckerberg's latest personal challenge and what it means for marketers with special guest, Mari Smith. We'll also discuss Facebook's new product updates for ads, video metrics, and page management.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an

    Continue Reading about Mark Zuckerberg Lays Out Future Vision →

    Creating Engaging Video Content That Spurs an Emotional Connection

    by /

    Wondering how to create engaging video for your business? Want to use video more creatively in your marketing?

    To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast.

    Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. He also co-founded BOOM!, the cosmetic company, and founded Zipify, a Shopify app development company.

    Ezra explains where to use short-form and

    Continue Reading about Creating Engaging Video Content That Spurs an Emotional Connection →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

    [title="I WANT MY FREE COPY"]
    [title="I WANT MY FREE COPY"]