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    Category: Expert Interviews

    Facebook Shops and Shops on Instagram: New Business Tools for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

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    Facebook Organic Reach: How to Develop an Engaged Following

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    Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads?

    To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast.

    Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business owners is called the Secret Mermaid Cove.

    You'll discover why Facebook is a valuable platform for building an engaged community and learn how to leverage multiple Facebook

    Continue Reading about Facebook Organic Reach: How to Develop an Engaged Following →

    LinkedIn Live Streaming for LinkedIn Events

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore LinkedIn live streaming for Virtual Events and LinkedIn Polls with special guest, Michaela Alexis. We also discuss new comment management and small business tools for Instagram with Tyler J. McCall.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio

    Continue Reading about LinkedIn Live Streaming for LinkedIn Events →

    Local Business Marketing in Uncertain Times

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    Wondering how to stay top-of-mind with your customers, even if you aren't open? Looking for new, creative ways to continue to show up for them?

    To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast.

    Bruce is a local business marketing pro. He's the host of The Local Business Podcast and the Smart Pizza Marketing Podcast.

    You'll discover how four local businesses are staying top-of-mind with their customers right now, and learn how to encourage your customers to

    Continue Reading about Local Business Marketing in Uncertain Times →

    New Pinterest Tools for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Pinterest's new shopping capabilities, Verified Merchant Program, and new marketing tools with special guest, Jennifer Priest.
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    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

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    Using Facebook Ads in Uncertain Times

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    Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty?

    To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast.

    Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda explains how the customer journey has changed, how to adjust your Facebook ad messaging for the current climate, and how you can tweak

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    Facebook Live Video Updates: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms with special guest Luria Petrucci.
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    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google

    Continue Reading about Facebook Live Video Updates: What Marketers Need to Know →

    How to Reclaim Lost Habits and Start New Ones

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    Need to develop better habits? Wondering how uncertainty or change impacts your habits?

    To explore how to reclaim lost habits and build new ones, I interview James Clear on the Social Media Marketing Podcast.

    James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. He also publishes a popular newsletter at JamesClear.com.

    You'll learn how environment influences habits and discover the four laws that govern how behaviors or habits are established. You'll also find tips to create and maintain

    Continue Reading about How to Reclaim Lost Habits and Start New Ones →

    Facebook Ad Updates: New Metrics and More

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook pulling back its mandated use of Campaign Budget Optimization for ads and the addition of new metrics to the Ads Library with special guest, Gavin Bell.
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    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

    Continue Reading about Facebook Ad Updates: New Metrics and More →

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    Organic Social: Content Marketing Ideas From a Pro

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    Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content?

    To explore the power of organic content marketing, I interview Larry Kim on the Social Media Marketing Podcast.

    Larry Kim is the founder of WordStream and Mobile Monkey. He's a content marketing pro and a top writer in entrepreneurship on Medium.

    Larry shares tips for using organic content on LinkedIn, Facebook, and Twitter. You'll also discover how to get exposure via organic content on Medium.

    Listen to the Podcast

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    Instagram Expands Desktop and Mobile Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business tools with Peg Fitzpatrick. You'll also learn about YouTube's new Video Builder tool with Ed Lawrence.
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    Listen to the replay of this week's show below. You can also hear the show as

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    Becoming Well-Known: Your Plan to Becoming a Recognized Expert

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    What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message?

    To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast.

    I share a method that works for becoming well-known—regardless of what industry you're in. It doesn't matter whether you're a plumber, an ADHD expert, or a B2B or B2C.

    What I'm about to share with you will greatly increase the likelihood that you'll succeed, reduce your

    Continue Reading about Becoming Well-Known: Your Plan to Becoming a Recognized Expert →

    YouTube Live Analytics and New Local Business Facebook Tools

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates to YouTube Studio, and new Facebook tools to support local business owners with special guests Roberto Blake and Janet Murray.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

    Continue Reading about YouTube Live Analytics and New Local Business Facebook Tools →

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    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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