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    Category: Expert Interviews

    Facebook Ad Success Without Apple Data: Rethinking Your Strategy

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    Wondering how to track Facebook ads attribution in 2021? Looking for guidance you can trust?

    In this article, you'll discover how to measure Facebook ads without relying on retargeting data.

    How the Changes at Apple Affect Marketers and Facebook Ads
    The latest privacy changes and tracking restrictions implemented by Apple have thrown a lot of marketers for a loop and now they're uncertain about the future of Facebook ads. However, Facebook ads still give businesses a huge

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    Persuasion Science: Marketing Insight From Robert Cialdini

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    Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business?

    In this article, you'll discover three modern principles of persuasion science and what they mean for marketers.

    #1: Boost Credibility With Social Proof
    The notion of social proof refers to the tendency human beings have to follow those around them. Human beings are, at their core, social animals that travel in packs much like birds that flock together, insects that swarm together, and cattle that herd together. In

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    Testing Facebook Ad Creative: The Path to Better Sales

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    Want more sales from Facebook ads? Wondering if better creative could improve your results?

    In this article, you'll learn how to efficiently test your Facebook ad creative so you can scale your results and increase sales.

    Why Facebook Ads in a Post-COVID World?
    Let's start at the beginning. Why Facebook ads? Especially following so close to the COVID-19 pandemic and recent privacy changes that make tracking across the web and devices even more difficult, are Facebook ads still relevant? The answer is yes.

    More people than ever are

    Continue Reading about Testing Facebook Ad Creative: The Path to Better Sales →

    Improving Instagram Engagement to Build Community and Conversions

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    Is your Instagram engagement falling day by day? Could you be making mistakes that turn your followers off?

    In this article, you'll discover a proven strategy to help you get more engagement on Instagram and stop making potentially dangerous posting mistakes.

    Why Instagram Engagement Is a Priority
    Engagement is the act of taking the time to have a genuine conversation with your community.

    Engagement has always been an important metric for measuring success on any social media platform, but as people become increasingly reliant on

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    Twitter Spaces: How to Get Started

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    Have you got a decent following on Twitter? Wondering how to use Twitter Spaces to connect with them?

    In this article, you'll discover how to get started with Twitter Spaces, including tips to plan and moderate your space.

    Why Should Marketers Care About Twitter Spaces?
    Like so many other social platforms, Twitter continues to release new features and entrench itself into our everyday lives. One of the great things about marketing on Twitter is that businesses have already established innovative and unique ways to give their audience a

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