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    Category: Expert Interviews

    What to Consider Before Starting an NFT Project

    Are you planning an NFT project? Wondering what you need to know before you get underway?

    In this article, you’ll discover what you should think about before starting an NFT project.

    What Can an NFT Project Do for You?

    If you launch and sustain a successful NFT project, you can amass a massive community that will help do many, many other things in the Web3 space.

    Matthew Ng had 100 followers on his Twitter account when he launched ToastPunks. In less than a week, he had 8000

    Continue Reading about What to Consider Before Starting an NFT Project →

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    Writing Marketing Content: A Proven Framework

    Wondering how to easily write marketing content? Looking for a step-by-step model?

    In this article, you’ll discover how to create written content that helps businesses.

    Writing Matters to Marketing

    Everybody writes. Even if you don’t think of yourself as a writer, you probably write a lot more than you think.

    It’s true that audio and video dominate the conversation in content marketing efforts right now. Podcasts and short-form video content are getting a lot of attention from brands, marketers, and consumers. But that doesn’t

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    Decentralized Social: The Next Frontier for Creators

    Curious about the future of social media? Wondering how Web3 will impact social platforms? 

    In this article, you’ll discover how decentralized social media is changing the way creators and audiences connect.

    What Decentralized Social Networks Make Possible

    The Bitcoin blockchain is arguably the most secure, trusted blockchain in existence. The very security that engenders trust also comes with a drawback; transactions between parties are very slow. That’s where the Lightning Network comes in.  

    The Lightning Network

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    Google Performance Max: What Marketers Need to Know

    Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people?

    In this article, you’ll discover how to get started with the Google Performance Max ads solution.

    What Is Google Performance Max?

    Google Performance Max is a new campaign type from Google Ads. It’s a major update because it combines machine learning with multiple ad types.

    In the past, Google's advertising channels had lots of separate campaign types: search ads, shopping ads, display ads, discovery ads, and local

    Continue Reading about Google Performance Max: What Marketers Need to Know →

    What to Look for in a Marketing Conference

    Are you ready to take your marketing know-how to the next level? Thinking of attending a marketing conference?

    If so, this article is for you! You'll discover five insider tips to help you make smart decisions when analyzing an event.

    The Conference Dilemma 

    There's a good chance you can only attend one event per year. Picking wisely not only could result in inspiring ideas but also propel your career. 

    But there’s a legitimate problem we need to address. Many conferences are a complete waste of time and money. If you

    Continue Reading about What to Look for in a Marketing Conference →

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