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    Category: Expert Interviews

    TikTok Ads: How They Differ From Facebook Ads

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    Wondering if TikTok ads are right for your business? Want to know how TikTok ads compare to Facebook ads?

    In this article, you'll discover how TikTok ads differ from Facebook ads and what types of ad creative work on TikTok.

    Why Advertise on TikTok?
    If you're wondering if your target audience is on TikTok, they most likely are. Around 64% of TikTok users are older than age 20 so it's no longer just Gen Z. On top of that, users spend a lot of time on the platform. On average, they open

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    Facebook Retargeting Strategy: Creative Applications

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    Do you use retargeting on Facebook and Instagram? Wondering how to leverage ad retargeting in light of recent privacy changes?

    In this article, you'll discover creative ideas for retargeting audiences on Facebook and Instagram.

    Why Facebook Retargeting Still Matters Despite Recent Privacy Changes
    Despite recent privacy changes with Apple and Google, there are still ways to use Facebook to stay in front of the people you spend time and money on to attract.

    If you look at the buyer journey, people who have liked, clicked, shared,

    Continue Reading about Facebook Retargeting Strategy: Creative Applications →

    How to Improve Your Facebook Organic Reach

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    Has your Facebook reach plummeted? Looking for better ways to get in front of your ideal audience?

    In this article, you'll learn a three-step system to improve your Facebook organic reach.

    Why Businesses Should Pay Attention to Organic Reach on Facebook
    With the upcoming iOS changes and Google Privacy Sandbox, off-platform actions are going to be harder for Facebook to track. Because they'll be more limited in the data they can collect, content on the Facebook platform will become even more important.

    Facebook needs content creators

    Continue Reading about How to Improve Your Facebook Organic Reach →

    Email Marketing Strategy: What Marketers Need to Know

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    Do you have an email list? Wondering how to leverage email in your marketing?

    In this article, you'll learn how to develop an email marketing strategy to sell your products and services.

    Why Social Marketers Should Consider Email
    Unlike your following on social media, your email list is an asset that you control. On social media, you don't have distribution to your followers unless you pay a lot of money and can't download their information or transport them from one platform to another. But with email, you can send people a message

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    TikTok Trends: How to Leverage Trending Content for Business

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    Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content?

    In this article, you'll discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok.

    Why Businesses Should Consider TikTok
    The number-one reason anyone gets on TikTok is for the organic reach. No other platform offers that amount of visibility, which is particularly attractive to businesses.

    The possibility of virality is exciting and can be life-changing. You're probably familiar

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