Category: Expert Interviews

Creating a Podcast That Builds Trust

by Michael Stelzner / September 23, 2021

Want to start a podcast that helps you grow your business? Want to avoid the common mistakes and create a show that builds a loyal audience?

In this article, you'll discover what you need to do to successfully launch a business-building podcast.

Why Marketers Should Consider Podcasting
Let's start by digging into some of the reasons marketers should consider starting a podcast. For one thing, not everyone is doing it, despite how long podcasting has been around. Having an engaging and

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How to Create a TikTok Video That Connects

by Michael Stelzner / September 16, 2021

Want to create more engaging TikTok videos? Wondering how to design content that your target audience will want to watch?

In this article, you’ll discover how to create engaging TikTok videos that connect with your audience.

Why TikTok?
Besides the fact that TikTok has more than 2 billion users, TikTok is fast becoming a community-building app, allowing you to connect with your audience in a way that other social platforms can't.

For starters, TikTok will help you build your authority faster than any other platform. While it might

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Email Marketing Sequences: How to Crush Your Sales

by Michael Stelzner / September 9, 2021

When was the last time you refined your email marketing strategy? Want to know how to use advanced email marketing sequences to improve your sales?

In this article, you'll discover proven email strategies that deliver more sales.

Why Email Marketing Matters
As we’ve watched marketing platforms come and go, email marketing has remained a constant. Email is a tried and true system that’s consistently effective at building community, engaging with clients, and boosting conversions and sales across a multitude of businesses in a variety

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Rethinking the Customer Journey: A Strategy for Marketers

by Michael Stelzner / September 2, 2021

Is your marketing attracting the right customers? Do you want better marketing results?

In this article, you'll learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing.

Why Getting the Customer Journey Right Is so Important
One big change in online marketing that impacts most businesses has to do with the way in which people choose to become a customer.

In the traditional sales funnel, marketers and businesses would create a demand for their product or service, and that demand would

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How to Create a Psychology-Driven Organic Marketing Funnel

by Michael Stelzner / August 26, 2021

Is your marketing funnel working as well as it could? Wondering where organic content fits into the customer journey?

In this article, you'll discover how to use psychology to enhance your organic social activities so they develop and nurture your audience.

Why Marketing Funnels Are so Important Today
Marketing funnels are a strategic path laid out by a brand or business to help guide their prospects from where they are in their customer journey to the next step—whatever that step may be.

In a psychology-driven marketing funnel,

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