Category: Expert Interviews

Communication That Converts: A 4-Step Framework for Persuasion

by Michael Stelzner / December 2, 2021

Is your content converting? Are you looking for a better way to move people to action?

In this article, you'll learn a four-part story framework that leverages persuasion psychology that inspires action.

Why Persuasion Matters in Marketing
You already understand how important it is to connect with your audience. Often, you're able to form an emotional connection with them and inspire and motivate like no one else. You know you can because of the type of reaction and feedback you get at

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Social Media Marketing Trends for 2022: Predictions From the Pros

by Lisa D. Jenkins / November 29, 2021

Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

In this article, 21 top marketing experts share their predictions to help you prepare your marketing plans for the coming year.

#1: Reels Contribute to Overall Instagram Marketing Success

Recently Adam Mosseri, Head of Instagram, said that the platform is embracing a paradigm shift where users are asking for more entertaining video content. This means it's critical that businesses begin

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How to Develop an Instagram Strategy That Works

by Michael Stelzner / November 25, 2021

Is your Instagram marketing underperforming? Want to reach more of the right people on Instagram?

In this article, you'll discover the critical elements of powerful Instagram growth and nurture strategies and when to use each type of strategy.

Why Having an Instagram Strategy Is so Important
Let's start at the beginning and talk about why you need a strategy for Instagram. Shouldn't you just be able to post your photos and your stories? Do they really need to have that much forethought and strategy behind them?

The answer, of

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How to Use Story to Boost Your YouTube Views

by Michael Stelzner / November 18, 2021

Wondering how to increase watch time on your YouTube videos? Want to become more memorable to your viewers?

In this article, you'll discover a seven-step story framework for creating effective YouTube content that inspires action.

Why Stories Are So Effective in YouTube Videos
Stories offer a powerful way to create an emotional connection between the viewer and the content. Or rather, stories create an emotional connection between the viewer and the storyteller's experience. And really, if the best way to experience something is

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TikTok Strategy: A Proven Growth Plan

by Michael Stelzner / November 11, 2021

Do you want to use TikTok to grow your following and your business? Are you looking for a strategy that works?

In this article, you’ll learn a four-step method for creating TikTok content that will help you achieve your business goals.

Why TikTok Matters to Marketers
While other social media platforms still perform well for most marketers, TikTok is proving to be an essential piece of any marketing strategy. And it starts with the differences in how the algorithm works for its creators.

Marketers rely on two types of timing when it

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