Category: Expert Interviews

Building in Public: Leveraging Twitter for More Reach

September 21, 2023

Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public?

In this article, you’ll discover how to build in public by leveraging Twitter.

Why Is Building In Public on Twitter So Valuable?

Building in public is an increasingly popular strategy for new small businesses. You'll see entrepreneurs, investors, and creators talking about it across social media, especially on

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TikTok Changes That Affect Marketers

September 19, 2023

Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers?

In this article, we explore TikTok changes that affect your marketing.

#1: TikTok Shop

TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators.

With TikTok Shop, brands can upload their product catalogs and sell directly to customers within the TikTok app.

Creators on the platform can browse TikTok Shop, choose products they want to promote, and earn a

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Growing a Business With Web3: The Web3 Academy Story

September 15, 2023

Wondering how to integrate Web3 into your business? Curious about decentralized email newsletters?

In this article, we’ll explore how a media company is using Web3.

Web3: How Blockchain, AI, and the Metaverse Are Transforming Business

Emerging technologies are ushering in a new era of business and society. Blockchain, artificial intelligence (AI), and the metaverse are coming together under the banner of "Web3" to fundamentally reshape the internet and our daily lives.

Businesses across all industries are having to adapt to

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How to Be More Creative With Your Instagram Content

September 14, 2023

Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds?

In this article, you’ll discover how to be more creative with your Instagram content.

Why Is Creativity So Important on Instagram?

Think of classic ads you've seen. They stick in your mind because they're original, fresh, and even funny. They're creative.

Back in the early days of social media, marketers could get away with being less creative. All you had to do was create an account and write a few lines about your

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Instagram Changes That Affect Marketers

September 12, 2023

Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers?

In this article, we explore Instagram changes that affect your marketing.

#1: Instagram Carousels

Instagram has introduced the ability to add music to carousel posts, opening up more creative options beyond just photos and videos.

Our Take: In the past, carousel posts in the Instagram feed were limited to silent images or clips. The addition of music adds a new dynamic, though some may find it alarming when sound suddenly

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