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  • Category: Expert Interviews

    Google Analytics 4 Migration: How to Prepare

    by Michael Stelzner / April 28, 2022

    Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes?

    In this article, you'll discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data.

    Why Google Is Making the Push to GA4

    The current version of Google Analytics, referred to as Universal Analytics, was built for a very different time. It was designed in an era when people had hit

    Continue Reading about Google Analytics 4 Migration: How to Prepare →

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    NFTs as Your Own Social Network

    by Michael Stelzner / April 22, 2022

    Curious about NFTs? Not sure how they apply to social media marketing?

    In this article, you'll discover how using NFTs is similar to creating your own social network and why NFTs might make sense for your business right now.

    How NFTs Capture the Monetary Value of a Community

    Let's start by talking about why your business should even be considering NFTs. The short answer is that NFTs give you the most direct connection you can have with your audience or customer base without any of the middlemen, borrowed platforms, and third-party

    Continue Reading about NFTs as Your Own Social Network →

    Why Your Facebook Group Is Failing and How to Fix It

    by Michael Stelzner / April 21, 2022

    Has your Facebook group engagement dropped off? Want to inject new life into your community?

    In this article, you'll discover some of the biggest mistakes businesses make with Facebook Groups and how to fix them.

    Why Facebook Groups Still Work for Building Community

    If you're wondering if Facebook is still a good option for building your business, the truth is there's no other social media platform right now that can supercharge your community in the same way that Facebook does.

    Of course, Facebook is still the largest social media

    Continue Reading about Why Your Facebook Group Is Failing and How to Fix It →

    Launching NFTs: Inside the Bulls and Apes NFT Project

    by Michael Stelzner / April 15, 2022

    Thinking about starting your own NFT? Curious about what really goes into an advanced NFT launch?

    In this article, you’ll discover the unique steps a top 100 holder of the Bored Apes Yacht Club NFT collection took to launch his new project including offering NFT refunds, gamification, partnerships, and a whole lot more.

    Why Entrepreneurs Should Consider Starting NFT Projects

    Ever since NFTs came onto the scene, they've changed the world of business. They've changed how brands look at business, how brands conduct business, and how

    Continue Reading about Launching NFTs: Inside the Bulls and Apes NFT Project →

    Why Your YouTube Videos Are Failing

    by Michael Stelzner / April 14, 2022

    Are your YouTube videos underperforming? Wondering how to boost your views?

    In this article, you’ll discover the keys to attracting more viewers to your videos.

    Why YouTube Titles Are so Important

    We all know that the quality of our YouTube videos is important, as are the thumbnails we attach to those videos. However, the YouTube title, or headline, is another huge factor that users consider when they think about clicking on a video to watch. If your title isn't compelling, if it's boring or irrelevant, people aren't going to click

    Continue Reading about Why Your YouTube Videos Are Failing →

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