Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes?
In this article, you'll discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data.
Why Google Is Making the Push to GA4
The current version of Google Analytics, referred to as Universal Analytics, was built for a very different time. It was designed in an era when people had hit