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    Category: Expert Interviews

    How to Keep People Watching YouTube Videos to the End

    Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged?

    In this article, you’ll discover how to keep people watching YouTube videos to the end.

    Why You Should Create Long-Form, Engaging YouTube Content

    Social media marketing is all about building relationships with your audience. You want to project a relatable image and tell stories that are meaningful to potential customers.

    Long-form video content gives you the space to tell those stories and build those

    Continue Reading about How to Keep People Watching YouTube Videos to the End →

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    How to Govern a DAO

    Are you thinking of starting a decentralized autonomous organization (DAO)? Are you wondering how to manage and govern in a decentralized way? 

    In this article, you’ll discover the ins and outs of governing a DAO.

    When to Use a DAO Structure vs. a Traditional Business Structure

    If the primary goal you're trying to accomplish for an organization is to create a vehicle for profit maximization and redistribution to shareholders, then a traditional corporate structure will work pretty well.

    Alternatively, if you want to create

    Continue Reading about How to Govern a DAO →

    How to Get Facebook Ads Working for You in 2023

    Are your Facebook ads underperforming? Wondering what can be done to increase your conversions?

    In this article, you’ll discover a Facebook ads strategy that really works.

    Running Facebook Ads in 2023

    A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working.

    Then… things got quieter. What happened?

    Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend.

    But

    Continue Reading about How to Get Facebook Ads Working for You in 2023 →

    Using NFTs for Fundraising: What Businesses Need to Know

    Want to raise funds for a business idea? Wondering how NFTs could help you, without having to give away a portion of your business?

    In this article, you’ll discover how to use NFTs to fund a business venture.

    #1: Using NFTs for Fundraising: Unique Advantages

    Fundraising via NFTs offers distinct advantages to parties on both sides of the venture: entrepreneur and investor.

    Entrepreneurial Advantages to Using NFTs for Fundraising

    One of the biggest problems with the traditional way businesses raise seed funds is that it forces

    Continue Reading about Using NFTs for Fundraising: What Businesses Need to Know →

    Using YouTube to Generate Leads

    Need more qualified leads from your video content? Wondering how to create YouTube videos that people want to watch and that help sell your business?

    In this article, you’ll discover how to use YouTube videos to generate organic leads.

    How YouTube Supports Businesses Differently From Other Social Networks

    Marketers work across so many different social networks: Instagram, TikTok, Facebook, Pinterest, Twitter, even smaller networks like Discord and Mastodon. They all have their own features, demographics, and opportunities.

    But

    Continue Reading about Using YouTube to Generate Leads →

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    Social Media Marketing Podcast
    Social Media Marketing Talk Show

    The Evolution of NFT Business Models

    Are you looking for ways to grow a business with NFTs? Wondering what works and what doesn't?

    In this article, you’ll discover how NFT business models are evolving, mistakes to avoid, and much more.

    Why Should Businesses and Creators Consider NFT Business Models?

    It can be challenging for businesses and creators to stand out and capture the attention of their audience. We're constantly bombarded with messaging from brands, media, and other creators. 

    NFTs provide a way to differentiate and offer unique experiences that can

    Continue Reading about The Evolution of NFT Business Models →

    Search Engine Optimization: How to Rank Number One on Google

    Want your content to rank higher in search? Looking for a proven strategy to follow?

    In this article, you’ll discover how to improve your Google search rank.

    Why Do Social Marketers Need SEO?

    Instagram, Facebook, TikTok, Twitter, YouTube, and Pinterest all have their own in-platform search tools. If you’re a social marketer, you already know how to make your content discoverable inside social networks with hashtags, keywords, and different post types.

    But you still need to be aware of the wider internet. There are several reasons

    Continue Reading about Search Engine Optimization: How to Rank Number One on Google →

    Web3 and Writing: How Mirror Is Changing Publishing

    Looking for a new way to monetize your written content? Wondering what revenue models Web3 makes possible for writers?

    In this article, you’ll discover how Mirror.xyz is changing the world of publishing.

    Web3 Is More Than Crypto and NFTs Are More Than Images

    If you think Web3 is only about crypto or that tokens must involve images, think again. 

    In 2021, Alejandro Arango (aka Kairon) realized two things.

    First, Web3 technologies and platforms such as END, Uniswap, and One Inc, provide the infrastructure that can actually

    Continue Reading about Web3 and Writing: How Mirror Is Changing Publishing →

    Instagram DM Automation Strategy: A Model for More Leads and Sales

    Want more prospects and customers from Instagram? Looking for a strategy to follow?

    In this article, you’ll discover how to use Instagram DM automation for more leads and sales.

    What’s So Great About Instagram DMs for Marketing?

    Back in the 1990s, Seth Godin pioneered the idea of “permission marketing.” It’s a simple concept. People respond better to marketing that’s “anticipated, personal, and relevant.” That means they’ve opted into receiving messages that are meaningful to them. 

    Social media DMs are the best technology we

    Continue Reading about Instagram DM Automation Strategy: A Model for More Leads and Sales →

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    Social Media Marketing World

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