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    Targeting Website Visitors With Emails: How to Use Email Retargeting

    Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads?

    In this article, you’ll discover how to target visitors to your website organically with emails.

    Why Email Still Wins in 2023

    The idea of owning your audience is getting rarer for online marketers.

    Facebook has throttled the reach of business pages, while ad costs have gone up. Only 7% of posts on the platform contain links to external sites. That's a reduction of 53% in just the past 9

    Continue Reading about Targeting Website Visitors With Emails: How to Use Email Retargeting →

    Social Media Marketing

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    NFTs Made Easy: Manifold.xyz

    Are you thinking of launching an NFT project? Do you wish there was an easy way to get started, without working with developers?

    In this article, you’ll learn NFT business models and a tool that makes it simple to mint NFTs.

    What NFT Technology Makes Possible for Businesses and Creators

    Blockchain technology and NFTs unlock several powerful innovations for creators and business owners. 

    One of those innovations enables true ownership of digital objects. This is increasingly important as we spend more of our lives

    Continue Reading about NFTs Made Easy: Manifold.xyz →

    YouTube Content Strategy for Businesses

    Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads?

    In this article, you’ll discover a YouTube content strategy for businesses.

    How YouTube Works in 2023

    YouTube is the "second Google"—a vast, ever-growing collection of content that hundreds of millions of people use each day. 

    It stands out from other video-focused social networks because it emphasizes quality and relevance over everything else. The YouTube algorithm isn't designed for attention or viral reach. Instead,

    Continue Reading about YouTube Content Strategy for Businesses →

    How Brands Are Embracing Web3

    Wondering how Web3 can drive more business and improve customer loyalty? Curious how larger brands are approaching NFTs?

    In this article, you’ll find inspiration to integrate NFTs into your business and marketing.

    Why Early Adoption of Web3 Matters to Businesses

    There’s a reason brands such as Budweiser and Johnny Walker have existed for centuries. There’s also a reason many companies on the Fortune 500 list from 10 years ago are no longer on the list.

    Digital Darwinism is real.

    Brands and marketing leaders who drive success

    Continue Reading about How Brands Are Embracing Web3 →

    Neuroscience and Marketing: How to Hack the Buyer’s Brain

    Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? 

    In this article, you’ll discover how neuroscience can help us become better marketers.

    Why Marketers Need Neuroscience

    Each of your followers, subscribers, and customers has a brilliant human brain. While each person has their own history, experience, circumstances, and personality, all of those brains work in pretty much the same way. 

    As a marketer, you need to understand how our brains make decisions, choose which

    Continue Reading about Neuroscience and Marketing: How to Hack the Buyer’s Brain →

    Social Media Marketing Podcast

    Social Media Marketing Talk Show

    web3 business podcast

    Web3 Business Podcast

    Sports and Web3: NFT Business Models

    Curious how the blockchain will impact sports teams and their fan bases? Wondering what types of sports-related NFT business models are emerging?

    In this article, you’ll discover how sports will onboard more people to Web3.

    How Sports Can Move Fans From Web2 to Web3

    One of the things turning a lot of us off of Web3 is that so many people are trying to fit NFTs into places we don't necessarily need NFTs, at least not yet. 

    Another is the difficulty of understanding the value proposition of one NFT versus another NFT.

    But

    Continue Reading about Sports and Web3: NFT Business Models →

    Email Marketing Strategy: Cultivating Prospects With Content

    Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain more customers?

    In this article, you’ll discover an email content marketing strategy that nurtures and converts.

    Why Email Marketing Still Rules

    Email marketing gets a bad rap these days. Some people dismiss every marketing email they get as spam. 

    Let’s be truthful, now. A lot of the emails we get are spam. But there are useful, entertaining, and valuable ones in the mix,

    Continue Reading about Email Marketing Strategy: Cultivating Prospects With Content →

    Web3 and Trust: Unlocking the Next Layer of Commerce

    Curious how the blockchain will accelerate business? Wondering what types of transactions will be possible in Web3?

    In this article, you’ll discover how trust works in Web3 and how it will unlock the future of business and commerce.

    How Web3 Solves the Web2 Trust Problem

    Web2 has presented us with great innovations and opportunities for business growth. Over time, it’s also eroded trust among creators, users, and platforms—partly because it’s so easy for bad actors to engage in unethical activity. 

    For example, music, movies,

    Continue Reading about Web3 and Trust: Unlocking the Next Layer of Commerce →

    Creator Content That Converts With Facebook Ads

    Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators?

    In this article, you’ll discover how to create Facebook ads that convert with user-generated content.

    The Power of User-Generated Content

    User-generated content (UGC) gets more conversions than other types of ads because it doesn’t look like other ads. That’s the whole point: it’s made by users and it looks just like any other post from your friends, family, or followers. It’s authentic.

    That authenticity

    Continue Reading about Creator Content That Converts With Facebook Ads →

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don’t know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.

    CLICK HERE TO GET FREE ACCESS

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