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    Category: Expert Interviews

    Personal Branding: How to Successfully Build Your Brand

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    Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

    To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast.

    Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. He's also the author of Take The Stairs and Procrastinate on Purpose.

    Rory shares why marketers should care about building a personal brand, how to use the Brand DNA Helix to develop your own

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    Facebook Messenger Changes Bot Rules

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube updates.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
    

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    Artificial Intelligence and Marketing: What Marketers Need to Know

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    Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

    To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

    Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He's also the host of the brand-new Marketing AI podcast.

    Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use

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    Instagram Stories for Business: How to Create Engaging Stories

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    Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers?

    To explore how to create compelling Instagram Stories for business, I interview Alex Beadon on the Social Media Marketing Podcast.

    Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Gram Slam and her podcast is On Purpose With Alex Beadon.

    Alex shares ideas for creating engaging Instagram Stories. You'll also discover what makes for good story content, find tips for

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    Facebook Group Privacy Changes and What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore updates to Facebook Group privacy with Dana Malstaff and new chat features being tested on Twitter with Madalyn Sklar.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

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    Amazon Ads: What Marketers Need to Know

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    Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

    To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.

    Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, and the host of the eCommerce Evolution podcast.

    Brett explains why you should consider Amazon ads and what ad types you should try. He also shares best practices for running Amazon campaigns.

    Listen to the

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    6 Facebook Ad Mistakes Marketers Make and How to Avoid Them

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    Are you struggling to get great results from your Facebook ads? Wondering if you're making mistakes that are hurting your campaigns?

    We asked some of the industry's top Facebook advertising experts to share the mistakes they see most often and how you can avoid making them.

    #1: Optimizing Your Facebook Ads Too Often
    Most Facebook advertisers are constantly touching their ads (or "turning knobs" as I like to call it) thinking that constantly changing bids, budgets, and targets is equivalent to making faster progress. What actually

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    Changes Coming From Instagram: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore what marketers need to know about changes coming from Instagram and the expanded rollout of Facebook's search ad placement with special guests Jenn Herman and Amanda Robinson.
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    How to Develop Superfans Who Gladly Evangelize for You

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    Do you want to create superfans for your business? Wondering how to develop the kind of connected community that can elevate your brand?

    To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn on the Social Media Marketing Podcast.

    Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. He's the author of Will It Fly? and his latest book is Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.

    Pat shares why

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    Facebook and the FTC: What the Agreement Means for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest Mari Smith. Jeff Sieh will also be joining us to talk about Pinterest news.
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    How to Succeed With LinkedIn Ads

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    Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?

    To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world's leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He's also the founder of B2Linked.com, a LinkedIn ads agency.

    AJ shares how to create and customize LinkedIn ads for different audiences. You'll also learn about LinkedIn's different ad formats and more.

    Read a summary of the interview below. To listen to the interview, scroll to

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    Twitter Rolls Out Improved Conversation Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter's newly enhanced and improved conversation features with special guest, Dan Knowlton.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

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    Beware of Facebook Groups. Long Live Communities!

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    I believe communities are essential for businesses.

    When I heard Mark Zuckerberg say, "Groups are at the heart of the experience" at the 2019 F8 conference, I wondered, "What's Mark's real objective here?"

    Today, I'd like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.

    But first, a story.

    Back in the Day… Facebook Was for Us All
    In the early days, there were transformational opportunities for nearly any business that was involved with Facebook.

    By 2009, businesses were coming

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