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    Category: Expert Interviews

    5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros

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    Is your video marketing working? Could you be making mistakes that are hurting your results?

    We asked top industry experts which video marketing mistakes they see most often and how to avoid making them.

    #1: Losing Video Viewers Due to Lengthy Intros
    The biggest mistake I see people making with videos on Facebook and Instagram is failing to create content that's tailored specifically to these platforms and the way users behave while interacting with them.

    For example, we know that the average video view time on Facebook is about 6

    Continue Reading about 5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros →

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    LinkedIn Updates Pages and Algorithm

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new Instagram chat stickers and ad placements, as well as updates to LinkedIn's pages and algorithm with special guests, Sue B. Zimmerman and Michaela Alexis.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

    Continue Reading about LinkedIn Updates Pages and Algorithm →

    Facebook Ad Funnels: A Framework for Any Business

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    Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business?

    To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets high-growth eCommerce businesses. He’s also a writer and contributor for Social Media Examiner.

    Charlie shares a funnel framework that any type of business can apply to Facebook ads. You’ll also discover how to use remarketing as part of

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    LinkedIn Page Content Strategy: What Marketers Need to Know

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    Do you want to create more content for your LinkedIn page? Wondering which new features can help?

    To explore creating content for LinkedIn pages, I interview Michaela Alexis.

    Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.

    Michaela shares a strategy for developing video content for LinkedIn pages. You'll also discover features that will give you more

    Continue Reading about LinkedIn Page Content Strategy: What Marketers Need to Know →

    TikTok Self-Serve Ads Platform to Launch

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore TikTok's upcoming ads platform with Rachel Pedersen. We also talk about Twitter's new desktop redesign with Dan Knowlton.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=RcuEgzTxJYE

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast,

    Continue Reading about TikTok Self-Serve Ads Platform to Launch →

    How to Target Cold Audiences With Facebook Ads

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    Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook?

    To explore targeting cold audiences with Facebook ads, I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda shares how to determine whom to target with Facebook cold ads. You'll also learn the next steps after identifying your new target audiences, what type of ongoing analysis you should maintain, and more.

    Read a summary of the

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    Facebook Introduces New Cryptocurrency: Libra

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook's new cryptocurrency, Libra, with special guest, Joel Comm.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=NHJM46ftcGg

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    
    Join

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    Creating Instagram Ads That Convert

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    Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales?

    To explore how to create Instagram ads that work, I interview Andrew Hubbard. Andrew is a Facebook and Instagram ad expert and the founder of Hubbard Digital, an agency that runs Instagram and Facebook ads for information products. His course is called Amplified Ads.

    Andrew shares how to create and customize ads for each type of Instagram placement. You'll also find recommendations on ad creation tools and more.

    Read a summary

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    Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat's new native checkout feature with special guest, Kate Talbot.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=3vO37qDOa34

    Listen now or find the Social Media Marketing Talk Show podcast on

    Continue Reading about Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers →

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    How to Track Attribution on Facebook and Google

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    Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

    To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world's leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive trainer for Social Media Examiner’s Google Analytics For Marketers Seminar.

    Chris shares tips and techniques to help marketers track sales attribution. You'll also discover how to credit a sale

    Continue Reading about How to Track Attribution on Facebook and Google →

    LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore enhanced LinkedIn Advertising features and analytics, why web browsers are blocking third-party tracking, and more. Our special guest on this week's show is AJ Wilcox.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=02WJiL_PXik

    You can also listen to the show as an audio

    Continue Reading about LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking →

    How to Use Quora for Marketing

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    Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?

    To explore how to use Quora for marketing, I interview JD Prater. JD is Quora's full-time evangelist, a speaker, and host of the Grow with Quora podcast.

    JD shares what Quora can do for your business. You'll also find how to use Quora to establish thought leadership, drive your content marketing, and reach potential customers.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this article.

    Getting

    Continue Reading about How to Use Quora for Marketing →

    Instagram Pushes IGTV Growth With Horizontal Video

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David Foster.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=ZjenVXi_caA

    You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast,

    Continue Reading about Instagram Pushes IGTV Growth With Horizontal Video →

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