Category: Expert Interviews

How to Sell More by Saying Less: A Storytelling Framework

by Michael Stelzner / August 19, 2021

Are you looking for an easier way to persuade people? Do you want more leads and sales?

In this article, you'll discover a unique storytelling framework that will help you leverage the power of stories.

Why Marketers Should Focus on Storytelling
Years ago, customers focused on the features and benefits of a product they were interested in. If they needed a new computer, they went into the stores asking about the features that were important to them: how fast was the processor, how much memory did it have, how big was the hard

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YouTube Ad Success: What You Need to Know to Get Started

by Michael Stelzner / August 12, 2021

Want to advertise on YouTube but don't know where to begin? Confused about YouTube ads pricing, placements, and targeting?

In this article, you'll discover the fundamentals of using YouTube ads successfully for business.

Why Marketers Should Consider YouTube Ads
Adding YouTube ads to your campaign strategy might be the perfect way to get in front of your audience.

A lot of brands and marketers study which channels have the largest audiences and most popularity, and ignore the reality that people spend time on other channels. You

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Facebook Ad Success Without Apple Data: Rethinking Your Strategy

by Michael Stelzner / August 5, 2021

Wondering how to track Facebook ads attribution in 2021? Looking for guidance you can trust?

In this article, you'll discover how to measure Facebook ads without relying on retargeting data.

How the Changes at Apple Affect Marketers and Facebook Ads
The latest privacy changes and tracking restrictions implemented by Apple have thrown a lot of marketers for a loop and now they're uncertain about the future of Facebook ads. However, Facebook ads still give businesses a huge advantage.

To this day, Facebook remains one of the best

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Persuasion Science: Marketing Insight From Robert Cialdini

by Michael Stelzner / July 29, 2021

Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business?

In this article, you'll discover three modern principles of persuasion science and what they mean for marketers.

#1: Boost Credibility With Social Proof
The notion of social proof refers to the tendency human beings have to follow those around them. Human beings are, at their core, social animals that travel in packs much like birds that flock together, insects that swarm together, and cattle that herd together. In

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Testing Facebook Ad Creative: The Path to Better Sales

by Michael Stelzner / July 22, 2021

Want more sales from Facebook ads? Wondering if better creative could improve your results?

In this article, you'll learn how to efficiently test your Facebook ad creative so you can scale your results and increase sales.

Why Facebook Ads in a Post-COVID World?
Let's start at the beginning. Why Facebook ads? Especially following so close to the COVID-19 pandemic and recent privacy changes that make tracking across the web and devices even more difficult, are Facebook ads still relevant? The answer is yes.

More people than ever are

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