Category: Expert Interviews

Social Media Marketing Strategy: How to Thrive in a Changing World

by Michael Stelzner / May 27, 2021

Looking for a better social media marketing strategy? Need to build a social strategy that works?

In this article, you'll learn a proven method for creating a social strategy that will guide you closer to your marketing goals.

Why Social Media Strategy Is More Important Than Ever
For the past year and a half during the pandemic, people have turned to social in droves for both entertainment and communication. But now that the country is starting to open back up, we're in a bit of a transition period.

People are doing more activities

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Facebook Ad Strategy: How to Simplify Your Campaigns

by Michael Stelzner / May 20, 2021

Need a better strategy for your Facebook ads? Looking for a proven method to improve your Facebook ad results?

In this article, you'll find a simple strategy that will help you plan your Facebook ads.

Why Having a Facebook Ads Strategy Is More Important Than Ever
There's no denying that the iOS 14 privacy update is one of the biggest changes to happen to Facebook ads in a while and we don't yet know the full ramifications. But Facebook ads slightly impaired are still going to outperform ads on other platforms, often by a long

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Clubhouse Strategy: How Your Business Can Benefit

by Michael Stelzner / May 13, 2021

Wondering if you should be using Clubhouse? Looking for a strategy to get the best return on your Clubhouse time?

In this article, you'll discover how your business can benefit from Clubhouse and learn a six-step strategy to maximize the return on the time you invest on the platform.

Why Businesses Should Consider Clubhouse
If you're a business owner or marketer, Clubhouse offers some unique advantages that make it worth considering.

On Clubhouse, you don't have to chase down your target market every time you log on. Your audience

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TikTok Ads: How They Differ From Facebook Ads

by Michael Stelzner / May 6, 2021

Wondering if TikTok ads are right for your business? Want to know how TikTok ads compare to Facebook ads?

In this article, you'll discover how TikTok ads differ from Facebook ads and what types of ad creative work on TikTok.

Why Advertise on TikTok?
If you're wondering if your target audience is on TikTok, they most likely are. Around 64% of TikTok users are older than age 20 so it's no longer just Gen Z. On top of that, users spend a lot of time on the platform. On average, they open the app eight times a day and spend 52 minutes per

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Facebook Retargeting Strategy: Creative Applications

by Michael Stelzner / April 29, 2021

Do you use retargeting on Facebook and Instagram? Wondering how to leverage ad retargeting in light of recent privacy changes?

In this article, you'll discover creative ideas for retargeting audiences on Facebook and Instagram.

Why Facebook Retargeting Still Matters Despite Recent Privacy Changes
Despite recent privacy changes with Apple and Google, there are still ways to use Facebook to stay in front of the people you spend time and money on to attract.

If you look at the buyer journey, people who have liked, clicked, shared,

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