Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search

    • Category: Expert Interviews

    Creating Stories That Stick: How Marketers Can Win With Story

    by /

    Want to craft better stories in your marketing? Wondering what makes a good story?

    To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast.

    Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's also a keynote speaker and hosts storytelling workshops.

    Kindra explains why stories can work for marketers and shares the four key components every story needs to be effective.

    Listen to the Podcast

    Continue Reading about Creating Stories That Stick: How Marketers Can Win With Story →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Instagram Brand Collab Manager and Pinterest Trends Tool

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the latest way Instagram is connecting brands with influencers on the platform and upcoming Instagram Stories features with Jenn Herman. We also cover the new Pinterest Trends tool with Jennifer Priest.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an

    Continue Reading about Instagram Brand Collab Manager and Pinterest Trends Tool →

    Neuroscience and Marketing: How People Make Decisions

    by /

    Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

    To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

    Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He's also a feature and documentary filmmaker who's worked in television for 30 years.

    Tracy explains six

    Continue Reading about Neuroscience and Marketing: How People Make Decisions →

    New YouTube Monetization, Promotion, and Policy Updates

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new ways to monetize, promote, and protect your brand's YouTube channel with special guest, Luria Petrucci.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

    Watch

    Continue Reading about New YouTube Monetization, Promotion, and Policy Updates →

    Writing Facebook Ad Copy That Converts

    by /

    Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better?

    To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast.

    Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. Her course is called Train My Traffic Person.

    Molly provides a three-part framework to follow for creating Facebook ads that work and shares three hooks to build your ads around.

    Listen to the

    Continue Reading about Writing Facebook Ad Copy That Converts →

    Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place to protect themselves with special guest, Jamie Lieberman of Hashtag Legal.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

    Continue Reading about Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now →

    Facebook Ad Trends: What Marketers Need to Know

    by /

    Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on?

    To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast.

    Rick, a Facebook ads expert, is the host of The Art of Online Business podcast. His course, Fundamentals, focuses on Facebook and Instagram ads.

    Rick explores the three biggest trends Facebook advertisers need to be aware of and shares how marketers can make the most of these trends to

    Continue Reading about Facebook Ad Trends: What Marketers Need to Know →

    12 Social Media Marketing Predictions From the Pros

    by /

    Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

    #1: Facebook Ad Costs Push Advertisers Off the Platform
    Facebook advertising is going to get much more expensive in 2020. CPMs will increase, which means it will now cost you more to reach your target audiences.

    The implication of this change is that companies with a

    Continue Reading about 12 Social Media Marketing Predictions From the Pros →

    How to Use Instagram to Generate Organic Leads

    by /

    Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads?

    To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast.

    Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called Instagram Intensive.

    Jenn explains how to optimize your Instagram profile for lead generation. She also shares several ways to optimize Instagram content to give it the best chance of converting

    Continue Reading about How to Use Instagram to Generate Organic Leads →

    Facebook Lets Advertisers Control Where Ads Appear

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook's new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with special guest, Kim Garst.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google

    Continue Reading about Facebook Lets Advertisers Control Where Ads Appear →

    Magical Words That Sell: How to Build Trust in Your Marketing

    by /

    Do your marketing messages make you trustworthy? Are you using the right words and phrases?

    To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast.

    Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and marketing agency called Impact, and does workshops on digital sales and marketing for corporations.

    Marcus shares words and phrases you can use to market your business and explains how most of us are doing it

    Continue Reading about Magical Words That Sell: How to Build Trust in Your Marketing →

    Twitter Introduces Conversation Insights and Upcoming Features for 2020

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter's newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn Sklar.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

    Continue Reading about Twitter Introduces Conversation Insights and Upcoming Features for 2020 →

    Facebook Ads Strategy: A New Approach for a Competitive Marketplace

    by /

    Have your Facebook ads stopped working? Wondering what needs to change?

    To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast.

    Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.

    You'll discover how Facebook ads have changed over the last few years and find tips to help you change your

    Continue Reading about Facebook Ads Strategy: A New Approach for a Competitive Marketplace →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

    [title="I WANT MY FREE COPY"]
    [title="I WANT MY FREE COPY"]
    [title="DOWNLOAD MY FREE PDF COPY"]
    [title="DOWNLOAD MY FREE PDF COPY"]
    [title="I WANT THESE SECRETS"]
    [title="I WANT THESE SECRETS"]
    [title="I Want These Secrets"]
    [title="I Want These Secrets"]