Want to craft better stories in your marketing? Wondering what makes a good story?
To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast.
Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's also a keynote speaker and hosts storytelling workshops.
Kindra explains why stories can work for marketers and shares the four key components every story needs to be effective.
Listen to the Podcast