Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Don't Miss ThisSale Ends Feb. 19th!CLICK HERE

    Category: Expert Interviews

    LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

    by /

    Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?

    To explore how LinkedIn video marketing works, I interview Goldie Chan.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Goldie Chan, a LinkedIn video expert. She produces a daily video show about marketing on LinkedIn. Her courses on lynda.com include LinkedIn Video Marketing for

    Continue Reading about LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Modern Marketing: Wisdom From Seth Godin

    by /

    Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

    To explore what is and isn't working for marketers today, I interview Seth Godin.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Seth Godin, one of the great thinkers of our era. He's a prolific blogger and the author of 18 books including Tribes, Permission

    Continue Reading about Modern Marketing: Wisdom From Seth Godin →

    Knowing When to Change: The Journey: Season 2, Episode 10

    by /

    Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 10, Michael Stelzner (founder of Social Media Examiner) realizes lots of things he's doing must stop. Follow along as he redoubles his efforts into marketing and finds new ideas.

    Continue Reading about Knowing When to Change: The Journey: Season 2, Episode 10 →

    How to Create Ads That Move People to Action

    by /

    Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?

    To explore how to use emotional messaging to move people to action, I interview Talia Wolf.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Talia Wolf. She's the founder of GetUplift, an agency that specializes in conversion rate optimization for websites, landing pages, and

    Continue Reading about How to Create Ads That Move People to Action →

    Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9

    by /

    Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of their documentary and deal with sales figures that aren’t on track.

    Continue Reading about Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 →

    Facebook Video: Insight From a Facebook Watch Success Story

    by /

    Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?

    To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Rachel Farnsworth, a Facebook video expert. She's the founder of the Stay At Home Chef and author of the book, Slow

    Continue Reading about Facebook Video: Insight From a Facebook Watch Success Story →

    How to Drive Organic Traffic With Bots

    by /

    Want more website visitors? Wondering how Messenger bots can help?

    To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Natasha Takahashi, a chatbot expert and founder of the School of Bots, a community for marketers seeking to master bots. She also hosts the There's a Bot For That live show, and

    Continue Reading about How to Drive Organic Traffic With Bots →

    Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8

    by /

    Do you ever get stuck? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 8, Michael Stelzner (founder of Social Media Examiner) and his team work through people, process, and mindset issues that stop tasks from making forward motion.

    Continue Reading about Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8 →

    Why We Abandoned Facebook Video Longer Than Two Minutes

    by /

    Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.

    Here's the video I released on Facebook, announcing the move:

    https://www.facebook.com/smexaminer/videos/279608756015802/

    Here's why we killed two shows and moved a third one over to YouTube.

    Continue Reading about Why We Abandoned Facebook Video Longer Than Two Minutes →

    Experience 3 days with the best social marketers. Discover the latest tactics and improve your marketing know-how!
    Sale Ends February 19th!
    CLICK TO SAVE!

    How Artificial Intelligence Is Changing Marketing

    by /

    Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?

    To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. He's

    Continue Reading about How Artificial Intelligence Is Changing Marketing →

    Analyzing for Improved Results: The Journey, Season 2, Episode 7

    by /

    Do you ever run Facebook campaigns that end up costing more than you think they should? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 7, Michael Stelzner (founder of Social Media Examiner) and his team analyze what worked during their launch week and begin exploring new ideas. The team also prepares for a big launch of season two of "The Journey."

    Continue Reading about Analyzing for Improved Results: The Journey, Season 2, Episode 7 →

    How to Cultivate Community With Facebook Groups

    by /

    Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?

    To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Her membership site is called Boss Mom Vault, and

    Continue Reading about How to Cultivate Community With Facebook Groups →

    Leaning Into Launch Day: The Journey, Season 2, Episode 6

    by /

    Have you ever banked an something you believed was a sure thing, only to be proven wrong? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 6, Michael Stelzner (founder of Social Media Examiner) and his team conclude testing and launch a multi-channel product promotion for Social Media Marketing World. Will all their hard work pay off?

    Continue Reading about Leaning Into Launch Day: The Journey, Season 2, Episode 6 →

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

    ['FB']
    ['FB']
    ['MC']
    ['MC']
    ['FB']
    ['FB']
    ['MC']
    ['MC']