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    Category: Expert Interviews

    How to Customize Facebook Ads Based on Customer Awareness Principles

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    Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples' familiarity with your business?

    To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast.

    Ralph is the founder of Tier 11, an ad agency focused on providing full-service and "done with you" ads for eCommerce and digital product businesses. He's also a co-host of the Perpetual Traffic podcast.

    Ralph shares the five levels of

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    LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore enhanced LinkedIn ads targeting tools, as well as Pinterest business profile and shopping updates with guests AJ Wilcox and Jeff Sieh.
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    Video Marketing Strategy: The Power of Video During the Customer Journey

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    Want to use video marketing more effectively? Looking for a proven video strategy?

    To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast.

    Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and his course is called the Online Video Strategy Blueprint.

    Ben shares why marketers should focus on developing a video strategy, the key elements of the customer journey when it comes to video, and

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    New Facebook Live Tools: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

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    TikTok: What Marketers Need to Know

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    Are you curious about TikTok? Wondering how to use TikTok for your marketing?

    To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast.

    Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book is called, I Need Attention.

    Rachel shares how TikTok works, how marketers can develop content for TikTok, and more.

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    This article is sourced from the Social Media Marketing Podcast, a top marketing podcast.

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    New Instagram Scheduling and Messaging Tools: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon.
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    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

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    Local Business Facebook Ads: What Marketers Need to Know

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    Do you want more foot traffic for your local business? Wondering how Facebook ads can help?

    To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast.

    Allie is a Facebook ads expert who specializes in helping local businesses. She's the founder of Allie Bloyd Media, a local business agency, and her course is called Remodel Your Marketing.

    Allie shares what local businesses can accomplish with Facebook ads, how to use content in ads to generate leads, and

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    New Facebook and Instagram Shopping Ads

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new shopping ads for Facebook and Instagram and Facebook Dating with special guest, Amanda Robinson.
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    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

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    Personal Branding: How to Successfully Build Your Brand

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    Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

    To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast.

    Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. He's also the author of Take The Stairs and Procrastinate on Purpose.

    Rory shares why marketers should care about building a personal brand, how to use the Brand DNA Helix to develop your own

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    Facebook Messenger Changes Bot Rules

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube updates.
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    Artificial Intelligence and Marketing: What Marketers Need to Know

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    Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

    To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

    Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He's also the host of the brand-new Marketing AI podcast.

    Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use

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    Instagram Stories for Business: How to Create Engaging Stories

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    Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers?

    To explore how to create compelling Instagram Stories for business, I interview Alex Beadon on the Social Media Marketing Podcast.

    Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Gram Slam and her podcast is On Purpose With Alex Beadon.

    Alex shares ideas for creating engaging Instagram Stories. You'll also discover what makes for good story content, find tips for

    Continue Reading about Instagram Stories for Business: How to Create Engaging Stories →

    Facebook Group Privacy Changes and What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore updates to Facebook Group privacy with Dana Malstaff and new chat features being tested on Twitter with Madalyn Sklar.
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    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

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