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    Category: Expert Interviews

    This Might Not Work: The Journey, Season 2, Episode 1

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    The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.

    Watch The Journey

    The season opener reveals the conflict faced by Michael Stelzner, marketer and founder of Social Media Examiner. On the one hand, he’s on a seemingly impossible mission to grow his sales by more than 50%. On the other, he’s trying to implement a new business idea that everyone thinks he shouldn’t.

    httpv://www.youtube.com/watch?v=x-nfdRSEWtk

    Planning

    Continue Reading about This Might Not Work: The Journey, Season 2, Episode 1 →

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    Instagram Live: How to Create and Repurpose Live Content

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    Want to grow your audience with Instagram Live?

    Looking for tips on creating Instagram Live videos?

    To explore how to create and repurpose Instagram Live videos, I interview Todd Bergin.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Todd Bergin, also known as Todd.LIVE. He's a live video and Instagram video expert. His course is called Instagram Live Podcaster. He's also

    Continue Reading about Instagram Live: How to Create and Repurpose Live Content →

    How to Build Better Stories With Collaboration and Improv

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    Want fresh ideas for your marketing content?

    Curious how improv techniques can help?

    To explore how collaborative storytelling can help you create engaging or interactive content, I interview Kathy Klotz-Guest.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Kathy Klotz-Guest. She's a storytelling expert and the author of Stop Boring Me. She also hosts a

    Continue Reading about How to Build Better Stories With Collaboration and Improv →

    Messenger Bot Funnels: How to Nurture Prospects Toward a Sale

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    Thinking about getting into Messenger bots?

    Wondering how to use bots to get people into marketing funnels?

    To explore what you need to know about setting up a successful funnel using Messenger bots, I interview Mary Kathryn Johnson

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and helps businesses build bots. Find

    Continue Reading about Messenger Bot Funnels: How to Nurture Prospects Toward a Sale →

    The Facebook Ad Algorithm: What Marketers Need to Know

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    Want to lower your Facebook ad costs?

    Looking for tips to optimize your Facebook ad campaigns?

    To explore the Facebook ads algorithm, I interview Ralph Burns.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Ralph Burns, a Facebook ads expert. He runs Tier 11, an ad agency focused on serving eCommerce businesses. He's also a co-host of the Perpetual Traffic podcast.

    Ralph

    Continue Reading about The Facebook Ad Algorithm: What Marketers Need to Know →

    How to Grow: Wisdom From 6 Years of Podcasting

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    In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner).

    The topics I'll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition.

    I'll also share the original story of this podcast and much more.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social

    Continue Reading about How to Grow: Wisdom From 6 Years of Podcasting →

    Facebook Analytics: What Marketers Need to Know

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    Wondering how Facebook Analytics differs from other analytics tools?

    Want tips for improving the performance of your funnels and ads?

    To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Andrew Foxwell. He's a Facebook ads expert who runs Foxwell Digital, an agency for direct-response eCommerce

    Continue Reading about Facebook Analytics: What Marketers Need to Know →

    How to Create a Live Show on YouTube

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    Wondering what you need to stream a live video show?

    Looking for tips on working with the hardware and software?

    To explore what you need to create a live show on YouTube, I interview Dusty Porter.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dusty Porter, a video and tech expert. He hosts the YouTube Creators Hub podcast. He's active on YouTube and a TubeBuddy

    Continue Reading about How to Create a Live Show on YouTube →

    Instagram Stories Strategy: How to Make Stories That Benefit Your Business

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    Want to attract more leads with Instagram?

    Curious how a story arc on Instagram Stories can help?

    To explore how to use Instagram Stories for business, I interview Tyler J. McCall.

    More About This Show

    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tyler J. McCall. He's an Instagram marketing expert who's focused on Instagram

    Continue Reading about Instagram Stories Strategy: How to Make Stories That Benefit Your Business →

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    Facebook Ads for Webinar Funnels: How to Maximize Your Results

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    Want a scalable way to share your webinar?

    Looking for tips on building trust with a cold audience?

    To explore how to build a Facebook ads funnel for an evergreen webinar, I interview Andrew Hubbard.

    More About This Show

    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Andrew Hubbard. He's a Facebook ads expert who specializes in

    Continue Reading about Facebook Ads for Webinar Funnels: How to Maximize Your Results →

    Messenger Bot Strategy: How Businesses Can Use Bots

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    Want to boost conversions while lowering marketing costs?

    Wondering how Facebook Messenger bots can help?

    To explore how to improve your marketing and sales with Messenger bots, I interview Molly Pittman.

    More About This Show

    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Molly Pittman. She's a Facebook Messenger bot expert. She also

    Continue Reading about Messenger Bot Strategy: How Businesses Can Use Bots →

    Twitch: What Marketers Need to Know

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    Want to know how Twitch is growing live video audiences?

    Wondering how Twitch supports loyal, engaged communities?

    To explore what marketers need to know about Twitch, I interview Luria Petrucci.

    More About This Show

    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Luria Petrucci. She's the cofounder of Live Streaming Pros, a website

    Continue Reading about Twitch: What Marketers Need to Know →

    Curiosity Marketing: A Better Way to Win Loyal Customers

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    Want your audience to ask about your products?

    Wondering how to spark people's interest?

    To explore how to use curiosity in your marketing, I interview Chalene Johnson.

    More About This Show

    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Chalene Johnson. She's a marketer, speaker, and teacher. She's also the author of the book

    Continue Reading about Curiosity Marketing: A Better Way to Win Loyal Customers →

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