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    Category: Expert Interviews

    Creating Instagram Stories People Love to Watch

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    Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?

    To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Jesse is known as the "King of Transitions" for his creative cuts between scenes and he's making a big splash on Instagram.

    You'll learn all about Jesse's story creation process. You'll also discover recommendations for equipment to create better Instagram story

    Continue Reading about Creating Instagram Stories People Love to Watch →

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    New Facebook Group Management Tools

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new Facebook group management tools with special guest, Bella Vasta.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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    Continue Reading about New Facebook Group Management Tools →

    How to Create Long-Form Videos That Sell

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    Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching?

    To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor. Their work can be seen in videos for Squatty Potty, Poo-Pourri, Chatbooks, and Purple Mattress. Daniel also founded Harmon Brothers University, an online course designed to help people master video marketing.

    Daniel explains why

    Continue Reading about How to Create Long-Form Videos That Sell →

    LinkedIn Live Video and Company Page Updates

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live Video and Company Page Updates with Viveka von Rosen and Cathy Hackl.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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    Continue Reading about LinkedIn Live Video and Company Page Updates →

    YouTube Growth: Audience and Subscriber Numbers Are Rising

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore YouTube audience and subscriber growth and Periscope live streaming with guests with special guest Luria Petrucci.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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    Continue Reading about YouTube Growth: Audience and Subscriber Numbers Are Rising →

    Marketing Reimagined: Why Marketers Must Change Now

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    Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

    To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known, The Tao of Twitter, and The Content Code. His most recent book is Marketing Rebellion: The Most Human Company Wins.

    Find out how the relationship between marketers and customers has changed, and learn how and why

    Continue Reading about Marketing Reimagined: Why Marketers Must Change Now →

    Facebook Ad Sequences: A Better Way to Acquire Customers

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    Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?

    To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy System. She’s a regular speaker at Social Media Marketing World and a HubSpot Academy instructor.

    Amanda explains why the challenges marketers face in 2019 can create opportunities to lower their ad spend. You’ll also discover how to sequence Facebook ads to reflect the customer

    Continue Reading about Facebook Ad Sequences: A Better Way to Acquire Customers →

    Facebook Group Changes: How the Invited Category Impacts Groups

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore YouTube recommendations and Facebook group membership changes with guests Owen Video and Bella Vasta.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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    Continue Reading about Facebook Group Changes: How the Invited Category Impacts Groups →

    Google Data Studio: How Marketers Can Build Powerful Dashboards

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    Want an easy way to interpret your analytics? Wondering how to create dashboards?

    To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. He's the founder of MeasurementMarketing.io and the Measurement Marketing Academy.

    Mercer explains how dashboards and analytics reports differ and when to use each one. You’ll also learn how Google Data Studio helps you create dashboards and share data.

    Read a summary of the interview below. To listen to the interview, scroll to the end

    Continue Reading about Google Data Studio: How Marketers Can Build Powerful Dashboards →

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    Goodbye Pinterest: The Journey, Season 2, Episode 18

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    Is your website traffic converting? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    This episode of the Journey explores how Social Media Examiner made the decision to fully abandon Pinterest, despite receiving lots of traffic from the platform. Watch how they made the decision.

    Continue Reading about Goodbye Pinterest: The Journey, Season 2, Episode 18 →

    Twitter Publisher Dashboard Improves Audience Insights

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter announcing new publisher tools, a beta program for upcoming features, and more with special guest Madalyn Sklar.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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    Continue Reading about Twitter Publisher Dashboard Improves Audience Insights →

    Phrases That Sell: 8 Copywriting Tips

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    Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter?

    To explore how to create phrases that sell, I interview Ray Edwards, one of the world's leading copywriters. He's the author of How to Write Copy That Sells and hosts a podcast called The Ray Edwards Show.

    Ray explains why marketers need to talk about the problem their product or service solves. You'll also find eight examples for talking about these problems and tips for using them in your marketing.

    Continue Reading about Phrases That Sell: 8 Copywriting Tips →

    Creating a Customer Community: The Journey, Season 2, Episode 17

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    Do your customers love your product? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch The Journey
    This episode of the Journey explores how Social Media Examiner begins to enable their customers to connect with each other. Watch to see where they find inspiration and what they decide to do.

    Continue Reading about Creating a Customer Community: The Journey, Season 2, Episode 17 →

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