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    Category: Expert Interviews

    Creating Video Ads That Convert on Facebook, Instagram, and YouTube

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    Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert?

    In this article, you'll discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming.

    Why Video Ads Should Be Part of Your Marketing Strategy

    Video ads have been around pretty much since television started. So while marketers can often benefit from focusing their efforts on newer tools and platforms,

    Continue Reading about Creating Video Ads That Convert on Facebook, Instagram, and YouTube →

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    Amazon Live Video: Getting Started

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    Want to get more visibility for your products on Amazon? Wondering if live video could help?

    In this article, you'll discover a complete guide to getting started with Amazon Live including why you should use it, what you can do with it, and tips for delivering an effective show.

    Why Marketers Should Consider Using Amazon Live
    There are plenty of platforms where brands and marketers can go live to build an audience and sell their products or services. So why should marketers bother with Amazon Live? What sets it apart from other

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    5 Instagram Ad Techniques That Convert

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    Want to get more traction from your Instagram ads? Wondering what tactics have the most impact?

    In this article, you'll learn five unique Instagram ad techniques that really work. You'll discover how to adjust your message, optimize placement, and leverage high-performing organic posts in your campaigns.

    Why Instagram Ads?
    Many marketers tend to view Instagram ads as nothing more than a subset of Facebook ads rather than as a solid platform that deserves its own strategy and content. This is actually pretty crazy when you consider the

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    Communication That Converts: A 4-Step Framework for Persuasion

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    Is your content converting? Are you looking for a better way to move people to action?

    In this article, you'll learn a four-part story framework that leverages persuasion psychology that inspires action.

    Why Persuasion Matters in Marketing
    You already understand how important it is to connect with your audience. Often, you're able to form an emotional connection with them and inspire and motivate like no one else. You know you can because of the type of reaction and feedback you get at the end of any sort of presentation when people

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    Social Media Marketing Trends for 2022: Predictions From the Pros

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    Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 21 top marketing experts share their predictions to help you prepare your marketing plans for the coming year.

    #1: Reels Contribute to Overall Instagram Marketing Success

    Recently Adam Mosseri, Head of Instagram, said that the platform is embracing a paradigm shift where users are asking for more entertaining video content. This means it's critical that businesses begin

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