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    Category: Expert Interviews

    Social Content Repurposing: An Easy System for Creating Great Content

    Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content?

    In this article, we’ll explore a strategy for social content repurposing.

    Why is Repurposing Content so Important for Marketers?

    While some marketers might be hesitant to repurpose content across multiple platforms due to different algorithms, social content repurposing is a valuable strategy. It involves taking your existing content and tailoring it for use in different formats, social

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    How to Price Your Marketing Services

    Struggling to put a price on your agency's marketing services? Wondering whether to charge based on value or on time spent?

    In this article, we'll explore how to price your marketing services effectively.

    How to Determine the Price Structure for Your Marketing Agency 

    Pricing your services is one of the biggest marketing agency challenges. Pricing is never done because it continually evolves with the market, your business needs, and your team dynamic.

    When Beth Trejo, founder and CEO of Chatterkick—a digital marketing

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    Facebook Updates: Reels A/B Testing Tool, New Ads, Broadcast Channels, and More

    Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners?

    In this article, we explore Facebook changes that affect your marketing.

    #1: Ad-Free Facebook Subscriptions

    Meta announced the rollout of a paid subscription without ads to EU, EEA, and Swiss users, balancing regulators' requirements while giving users choices.

    The free user experience will stay the same, supported by existing ad controls like Ad Preferences, so advertisers can still run personalized

    Continue Reading about Facebook Updates: Reels A/B Testing Tool, New Ads, Broadcast Channels, and More →

    Showing Up Authentically on TikTok: Being Imperfectly You

    Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas?

    In this article, we’ll explore a process that provides flexibility and allows you to show up authentically on TikTok.

    Why Should Creators and Marketers Focus on TikTok?

    TikTok has rapidly grown to over 1 billion monthly active users, representing a massive opportunity for creators and marketers to reach a substantial audience. But simply having a presence on TikTok is not enough. To truly connect with your viewers and

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    LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More

    Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners?

    In this article, we explore LinkedIn changes that affect your marketing.

    #1: LinkedIn Collaborative Articles

    The latest updates to LinkedIn’s AI-powered Collaborative Articles include a redesigned web layout emphasizing expert contributions over AI text, more reactions and visibility into who is engaging with contributions, a "Top Contributors" section, better article recommendations through explicit

    Continue Reading about LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More →

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