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    Category: Expert Interviews

    Facebook Live Video Updates: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms with special guest Luria Petrucci.
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    How to Reclaim Lost Habits and Start New Ones

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    Need to develop better habits? Wondering how uncertainty or change impacts your habits?

    To explore how to reclaim lost habits and build new ones, I interview James Clear on the Social Media Marketing Podcast.

    James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. He also publishes a popular newsletter at JamesClear.com.

    You'll learn how environment influences habits and discover the four laws that govern how behaviors or habits are established. You'll also find tips to create and maintain

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    Facebook Ad Updates: New Metrics and More

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook pulling back its mandated use of Campaign Budget Optimization for ads and the addition of new metrics to the Ads Library with special guest, Gavin Bell.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

    Continue Reading about Facebook Ad Updates: New Metrics and More →

    Organic Social: Content Marketing Ideas From a Pro

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    Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content?

    To explore the power of organic content marketing, I interview Larry Kim on the Social Media Marketing Podcast.

    Larry Kim is the founder of WordStream and Mobile Monkey. He's a content marketing pro and a top writer in entrepreneurship on Medium.

    Larry shares tips for using organic content on LinkedIn, Facebook, and Twitter. You'll also discover how to get exposure via organic content on Medium.

    Listen to the Podcast

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    Instagram Expands Desktop and Mobile Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business tools with Peg Fitzpatrick. You'll also learn about YouTube's new Video Builder tool with Ed Lawrence.
    Tune Into the Social Media Marketing Talk Show
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    Instagram Marketing Summit

    Becoming Well-Known: Your Plan to Becoming a Recognized Expert

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    What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message?

    To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast.

    I share a method that works for becoming well-known—regardless of what industry you're in. It doesn't matter whether you're a plumber, an ADHD expert, or a B2B or B2C.

    What I'm about to share with you will greatly increase the likelihood that you'll succeed, reduce your

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    YouTube Live Analytics and New Local Business Facebook Tools

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates to YouTube Studio, and new Facebook tools to support local business owners with special guests Roberto Blake and Janet Murray.
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    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

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    Growing a Following: Tips From Michael Stelzner

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    Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence?

    To explore the topic of growing a following, John Lee Dumas joins me for a special episode of the Social Media Marketing Podcast.

    John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs. John also runs the Podcasters' Paradise community and has published three guides: The Freedom Journal, The Mastery Journal, and The Podcast Journal.

    You'll discover how to create an

    Continue Reading about Growing a Following: Tips From Michael Stelzner →

    Facebook Launches Ad Testing Tools and New Features for Video

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook's new tool for testing ad campaigns and the latest updates to video and live-streaming features with special guests, Allie Bloyd and Ian Anderson Gray.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

    Continue Reading about Facebook Launches Ad Testing Tools and New Features for Video →

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    Social Marketing Trends: Wisdom From Gary Vaynerchuk

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    Do you want to create a lasting following online? Wondering which social media platforms you should be using right now?

    To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast.

    Gary is the CEO of Vayner Media, a full-service digital agency. He's also the host of the #AskGaryVee Show and the author of Crushing It.

    You'll discover how Gary has sustained his online visibility for more than a decade and which platforms he's paying attention to right now. You'll also learn

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    Social Media Use Surges: How Marketers Should Respond

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn's new conversation ads format with special guests, Tara Zirker and AJ Wilcox.
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    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

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    Creating Social Videos That Grow Strong Connections

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    Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video?

    To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast.

    Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency that helps businesses get mass attention. He hosts The Video Marketing Podcast and is author of the book, Producing Empathy.

    Matt shares his HERO process for

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    Showing Up in a Time of Uncertainty: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay connected with customers in a time of uncertainty with special guests, Lou Mongello and Molly Mahoney.
    Tune Into the Social Media Marketing Talk Show
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