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    Category: Expert Interviews

    How Starbucks Engages Millions of Facebook Fans

    In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page.

    Alex gives you some useful tips on engaging customers on social media. And you'll hear details of how Starbucks uses video marketing on different social media channels.You'll also find out what Alex refers to as their "scrappy" approach to social media.

    Be sure to check out some more takeaways below.

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    The Biggest Social Media Mistakes (a Jay Baer Interview)

    In this video I interview Jay Baer of Convince And Convert. Jay provides social media consulting to leading businesses.

    In this video, Jay offers social media tips to help businesses succeed.

    You'll learn why Jay talks of "Noah's ark" in social media and why Twitter and Facebook are not a social media strategy. He shares a wealth of information. Be sure to see the other takeaways below.

    Continue Reading about The Biggest Social Media Mistakes (a Jay Baer Interview) →

    How Social Media Is Changing Publishing (a Merritt Colaizzi Interview)

    In this video I interview Merritt Colaizzi, publisher of SmartBrief, a media company that aggregates content in more than 150 daily business publications covering 23 industries (including social media). We work with SmartBrief to help us promote our events.

    In this interview, Merritt talks about how social media is changing the world of publishing and how social media will continue to change the publishing world. And you'll also get an inside look at SmartBrief's publishing model.

    Continue Reading about How Social Media Is Changing Publishing (a Merritt Colaizzi Interview) →

    How Seth Godin Leveraged New Media To Create a Book Firestorm

    I recently interviewed the world's leading marketing expert Seth Godin, author of 11 books (many of them focused on marketing). Some of his more notable books include Permission Marketing, Purple Cow, and Tribes. His most recent bestseller is called Linchpin: Are You Indispensable?

    During this interview, you'll learn how Seth employed new media to promote his latest book and his thoughts on marketing and social media.  Note: Be sure to listen to the complete interview at the bottom of this article.

    Mike: What exactly is a "linchpin" and

    Continue Reading about How Seth Godin Leveraged New Media To Create a Book Firestorm →

    Social Media Marketing Podcast

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    Social Marketing Trends

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