Your Guide to the Marketing Jungle
In this video I interview Kimarie Matthews, vice president of social web for Wells Fargo.
Kimarie shares how Wells Fargo uses Twitter to improve customer support. You'll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Wells Fargo Tracks Twitter Interactions →
In this video I interview Steve Rubel, EVP/Global Strategy and Insights at Edelman Digital.
Steve reviews the biggest changes in social media over the past 12 months. He also shares the latest social media trends and gives tips on what businesses should focus on in the future.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about Hot Trends in Social Media: Globalization and Real Time →
In this video I interview Bart Steiner, CEO of Bulbstorm, where media agencies and consumer brands can capture the passion of their fans.
Bart shares how he created the Bulbstorm community for anyone to come with their own ideas and share them with others. He also shows how brands can use this new game theory to acquire faithful followers.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How to Use Game Theory to Grow Faithful Followers →
In this video I interview Jason Falls, founder of the popular blog Social Media Explorer.
Jason talks about how the smartphone revolution is changing social media and the businesses most likely to benefit from these trends. He also shares some of the biggest mistakes businesses continue to make today.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Mobile Is Changing Social Media →
In this video I interview Lewis Howes, author of Linked Working. Lewis is a popular speaker and an expert on LinkedIn.
Lewis shares how you can use LinkedIn for much more than just job search and how he is using LinkedIn to grow his business. And he gives you tips to integrate LinkedIn marketing tactics to help you grow your business.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How LinkedIn Is Helping Businesses Grow →
