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In this video I interview C.C. Chapman, co-author of Content Rules.
C.C. explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you'll learn in this video:
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
- How to stand out above the stream of content online
- Discover C.C.'s favorite case study of successful content marketing
- How you can build relationships with your customers through the content you publish
- Why it's important for businesses to tell stories
- How guidelines can help you create a successful content strategy
- How great content can impact your business
- How to tell stories with your content
- How the real-time trend will impact stories and content marketing
- Why filters are needed to find the good content
Connect with C.C. on Twitter @cc_chapman, on Facebook and check out C.C.'s blog.
Do you use strategic content marketing for your business? If so, what tips do you have to share? Please leave them below.
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