by 
In this video I interview C.C. Chapman, co-author of Content Rules.
C.C. explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
Lead the Social Charge Instead of Playing Catch Up
Sick of wondering “What now?” everytime a social platform changes or the market shifts?
Get a look at where the social media marketing industry is headed—before it happens—with insightful trends analysis delivered weekly.
Let the Social Strategy Club be your secret competitive advantage.
CLICK TO LEARN MORE- How to stand out above the stream of content online
- Discover C.C.’s favorite case study of successful content marketing
- How you can build relationships with your customers through the content you publish
- Why it’s important for businesses to tell stories
- How guidelines can help you create a successful content strategy
- How great content can impact your business
- How to tell stories with your content
- How the real-time trend will impact stories and content marketing
- Why filters are needed to find the good content
Connect with C.C. on Twitter @cc_chapman, on Facebook and check out C.C.’s blog.
Do you use strategic content marketing for your business? If so, what tips do you have to share? Please leave them below.
Experience The World's Largest Social Media Conference
Quality marketing training, actionable takeaways, and beneficial connections—that's just a fraction of what you can expect at Social Media Marketing World! Join thousands of smart marketers in sunny San Diego this spring and level up your marketing.
🔥 Sale ends Friday! 🔥
GET TICKETS NOW
