by 
In this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.
Carri is better known for her role tweeting as Peggy Olson, a fictional character on AMC’s Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.
Be sure to check out the takeaways below after you watch the video.
Launch Social Projects Faster and Easier
Looking for a content creator, campaign manager, or strategist for your social channels or a special project?
Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.
Here are some of the things you’ll learn in this video:
- Why brands need to monitor their personae online
- Why people thought the Peggy Olson Twitter stream was a marketing campaign
- How AMCÂ reacted to the Peggy Olson Twitter account
- How fans supported the fan fiction Twitter accounts
- What you need to know when evangelizing a brand
- What to do when you have an enthusiastic fan base
- How to help your brand evangelists
Connect with Carri on Twitter @carribugbee and check out her company Big Deal PR.
What do you think about fan fiction roles on social media? Please leave your comments below.
Curious about NFTs, DAOs, and Web 3.0?
Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.
