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Carri is better known for her role tweeting as Peggy Olson, a fictional character on AMC’s Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.
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Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
- Why brands need to monitor their personae online
- Why people thought the Peggy Olson Twitter stream was a marketing campaign
- How AMC reacted to the Peggy Olson Twitter account
- How fans supported the fan fiction Twitter accounts
- What you need to know when evangelizing a brand
- What to do when you have an enthusiastic fan base
- How to help your brand evangelists
Connect with Carri on Twitter @carribugbee and check out her company Big Deal PR.
What do you think about fan fiction roles on social media? Please leave your comments below.
