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  • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    Fan Fiction and Social Media: Lessons From the Trenches

    by Michael Stelzner / October 28, 2011

    social media expert interviewIn this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.

    Carri is better known for her role tweeting as Peggy Olson, a fictional character on  AMC's Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.

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    Be sure to check out the takeaways below after you watch the video.

    Here are some of the things you'll learn in this video:

    • Why brands need to monitor their personae online
    • Why people thought the Peggy Olson Twitter stream was a marketing campaign
    • How AMC  reacted to the Peggy Olson Twitter account
    • How fans supported the fan fiction Twitter accounts
    • What you need to know when evangelizing a brand
    • What to do when you have an enthusiastic fan base
    • How to help your brand evangelists

    Connect with Carri on Twitter @carribugbee and check out her company Big Deal PR.

    What do you think about fan fiction roles on social media? Please leave your comments below.

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    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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