by 
In this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.
Carri is better known for her role tweeting as Peggy Olson, a fictional character on AMC's Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.
Be sure to check out the takeaways below after you watch the video.
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
Here are some of the things you'll learn in this video:
- Why brands need to monitor their personae online
- Why people thought the Peggy Olson Twitter stream was a marketing campaign
- How AMC reacted to the Peggy Olson Twitter account
- How fans supported the fan fiction Twitter accounts
- What you need to know when evangelizing a brand
- What to do when you have an enthusiastic fan base
- How to help your brand evangelists
Connect with Carri on Twitter @carribugbee and check out her company Big Deal PR.
What do you think about fan fiction roles on social media? Please leave your comments below.
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
