Your Guide to the Marketing Jungle
In this video I interview Adam Ostrow, editor in chief of the successful blog Mashable. Adam shares insights into how Mashable evolved into a major media company.
He also talks about how blogging has transformed the world of media and the social media trends you need to follow.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Mashable Evolved Into a Major Media Company →
In this video I interview Rohit Bhargava, senior vice president of digital strategy and marketing at Ogilvy and the author of the book Personality Not Included.
Rohit talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How to Humanize Your Company and Get People to Share Your Story →
In this video I interview LaSandra Brill, the social media marketing manager at Cisco. She talks about the cool stuff Cisco is doing with social media.
LaSandra shares insights into how Cisco reached 90 times the audience at one-sixth the cost on a recent social media product launch and how they did this compared to a similar launch using traditional marketing. You'll also hear about other ways Cisco uses social media to deepen relationships and connect with customers.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Cisco Uses Social Media to Connect With Customers →
In this video I interview Scott Stratten, author of the book Un-Marketing. Scott talks about why he believes businesses need to stop marketing and start engaging.
You'll discover the biggest marketing mistakes businesses make today and how to remedy them. Scott also talks about some of his successful video marketing campaigns and shares great tips on how to make viral videos.
Be sure to check out the takeaways below after you watch the video.
In this video I interview Darren Rowse, co-author of the best-selling book ProBlogger and founder of the popular blog ProBlogger. You'll find out how blogging has changed and what you need to know to adapt to these changes.
Darren talks about how he uses social media to build stronger relationships with his blog audience and gives you tips to find which social media platforms work best for your blog.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How to Grow a Blog Community With Social Media →
