Category: Expert Interviews

In this video I interview Ann Handley, Chief Content Officer for the 358,000 member organization MarketingProfs.

Ann talks about how she manages being the public face on Twitter for her organization. She also shares how her own Twitter strategy has evolved over the last 2 years.

In this video Ann also discusses the challenges of having employees represent your brands on social media and how to approach social media policies.

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In this video I interview Steve Rubel, Senior Vice President at Edelman Digital. Steve advises some of the biggest names in the world, such as Dannon, Hewlett Packard, Pepsi and Microsoft, on social media.

Watch this video to pick up some of the nuggets of social media advice he gives his clients. One valuable tip Steve gives is about "shared mutual gain" and what it means.  Steve also explains why he quit blogging.

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In this video I interview John Bernier, Social Media Manager at Best Buy. John is best known as one of the brains behind Best Buy's Twelpforce, an online customer service initiative on Twitter.

Watch this video to find out how Twelpforce manages 2,100 Best Buy employees as they answer thousands of customer questions on Twitter.

After you watch the video, be sure to read the takeaways below.

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