by 
In this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute.
Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.
You'll also learn how a multi-author blog can help your business and what you need to know to develop one.
Be sure to check out the takeaways below after you watch the video.
[vimeo clip_id="34260837" width="480" height="271"]
Here are some of the things you'll learn in this video:
3 Days of World-Class Training—Zero Travel!
Couldn't make it to Social Media Marketing World and AI Business World this year? Get all of the great content at a fraction of the price with a Virtual ticket.
That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your Virtual ticket and enjoy actionable content that you can watch anytime, anywhere.
- Why there will always be stories to be told
- How a multi-author blog helps to create community
- How to recruit authors for a multi-author blog
- Why it's important to connect with experts
- Why it's best to think about giving without thinking of what you want to get back
- What makes for great content
- Understand the connection between content and social media
- Why you need to figure out your content mission
- Why you need to focus on building great content and then adding a social sharing strategy
- Why there's value in physical events
Connect with Joe on Twitter @junta42 and check out the Content Marketing Institute.
How does your business use content marketing? Do you have any content marketing tips to share? Please leave your comments below.
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
