In this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute.
Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.
You'll also learn how a multi-author blog can help your business and what you need to know to develop one.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you'll learn in this video:
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
- Why there will always be stories to be told
- How a multi-author blog helps to create community
- How to recruit authors for a multi-author blog
- Why it's important to connect with experts
- Why it's best to think about giving without thinking of what you want to get back
- What makes for great content
- Understand the connection between content and social media
- Why you need to figure out your content mission
- Why you need to focus on building great content and then adding a social sharing strategy
- Why there's value in physical events
Connect with Joe on Twitter @junta42 and check out the Content Marketing Institute.
How does your business use content marketing? Do you have any content marketing tips to share? Please leave your comments below.
Attention Agency Owners, Brand Marketers, and Consultants
Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.
Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.
Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.