Category: Expert Interviews

In this video I interview Michael Brito, vice president of Edelman Digital. Michael has worked with some big brands such as Hewlett Packard, Yahoo and Intel.

Michael explains why there's a need to get your social media message right today and how businesses can use governance and training to do this. And you'll also hear a great tip on how to get more out of your social media activities.

Be sure to check out the takeaways below after you watch the video.

Continue Reading about How To Get Your Social Media Message Right →

In this video I interview Jeff Hayzlett, former CMO of Kodak and author of The Mirror Test. Jeff explains what the mirror test is and how this can help you establish your brand online.

You'll also learn about the hot concept of the 118 rule and how to create the digital version of your elevator pitch.

Be sure to check out the takeaways below after you watch the video.

Continue Reading about Does Your Brand Pass the Mirror Test? →

In this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.

David explains why you need to become a social business before you can become a social brand. You'll also find out where to start your social business planning and what to expect in the future.

Be sure to check out the takeaways below after you watch the video.

Continue Reading about The Best Ways to Make Your Brand Social →