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    Category: Expert Interviews

    How SAP Uses Communities to Connect With Customers

    In this video I interview Mark Yolton, senior vice president of the SAP Community Network.

    Mark shares how SAP's community of 2 million members from 200 countries is organized around business roles (such as developers, IT professionals and business process experts) to better engage with customers.

    You'll find out how SAP puts together content focused on specific needs to build their community. Listen to the tips to learn how you can get customers to participate in your community.

    Be sure to check out the takeaways below after you watch

    Continue Reading about How SAP Uses Communities to Connect With Customers →

    Social Media Marketing

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    How Wells Fargo Tracks Twitter Interactions

    In this video I interview Kimarie Matthews, vice president of social web for Wells Fargo.

    Kimarie shares how Wells Fargo uses Twitter to improve customer support. You'll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about How Wells Fargo Tracks Twitter Interactions →

    How to Use Game Theory to Grow Faithful Followers

    In this video I interview Bart Steiner, CEO of Bulbstorm, where media agencies and consumer brands can capture the passion of their fans.

    Bart shares how he created the Bulbstorm community for anyone to come with their own ideas and share them with others.  He also shows how brands can use this new game theory to acquire faithful followers.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about How to Use Game Theory to Grow Faithful Followers →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

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