Your Guide to the Marketing Jungle
In this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.
Carri is better known for her role tweeting as Peggy Olson, a fictional character on AMC's Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about Fan Fiction and Social Media: Lessons From the Trenches →
Recently I interviewed my very good friend Mari Smith, the "Queen of Facebook." She's coauthored the most popular book on Facebook called Facebook Marketing: An Hour a Day and has an exciting new book on relationship marketing.
You've also seen her outstanding articles on Social Media Examiner pretty much since our inception, and she's also the anchor of Social Media Examiner TV.
She now has a brand-new hot book out called, The New Relationship Marketing: How to Build a Large, Loyal, and Profitable Network Using the Social Web.
Catch
Continue Reading about The New Relationship Marketing: Wisdom From Mari Smith →
In this video I interview C.C. Chapman, co-author of Content Rules.
C.C. explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Content Marketing Builds Trusted Relationships →
I recently met with Jason Falls, the founder of Social Media Explorer and co-author of the hot new book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Jason co-authored this great new book with Erik Deckers).
Jason also has a past with Social Media Examiner. He was one of our founding contributors.
Mike: Some might think the title of your book is a little edgy for the business world. Share how you came up with it and what you are setting out to accomplish with this new book.
Continue Reading about Attacking the Myths of Social Media: An Interview With Jason Falls →
In this video I interview Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for Dummies.
In this video, you'll find the best Twitter tools for your business needs. Laura also gives some great insights into how you can use Twitter to connect with your audience, even offline.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Twitter is Empowering Businesses →
