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  • How Aetna Is Building a Social Media Presence

    by Michael Stelzner / June 15, 2012

    social media expert interviewIn this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.

    Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.

    You’ll discover what they’re doing to achieve this within their social community.

    Be sure to check out the takeaways below after you watch the video.

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    Here are some of the things you’ll learn in this video:

    • How to integrate social media into your marketing strategy
    • How regulatory issues impact social media strategies
    • Why create a community of engagement 
    • What to monitor online to go beyond the ego search
    • How to monitor social activity to understand conversations
    • How to create guidelines to deal with negative feedback
    • Why you need to have social media policies in place first

    Connect with Lauren on Twitter @vargasl and check out Aetna’s website.

    What do you think? How is your business integrating social media? What tips do you have to share? Please leave them below.

    Curious about NFTs, DAOs, and Web 3.0?

    Crypto

    Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.

    Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.

    FOLLOW THE SHOW

    Tags: Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing podcast, the Crypto Business podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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