Your Guide to the Marketing Jungle
In this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0.
Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.
He explains how your social media activity influences the behavior of your business audience to help you improve your results.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Google Analytics Is Impacting Business →
In this video I interview Bernardo Huberman, director of the Social Computing Research Group at HP Labs and author of The Laws of the Web: Patterns in the Ecology of Information.
Bernardo shares why HP is studying social media as portal to understanding their customers and consumers. You'll discover how HP is able to predict sales weeks before a product is released thanks to social media research.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How HP Uses Social Media Science To Make Predictions →
In this video I interview Paul Colligan, expert in content creation and podcasting, who can be found at PaulColligan.com.
Paul explains why you need to avoid creating content that is "here today, gone tomorrow and a week later makes you look bad." He also shares why it's good to invest in creating content with a long shelf life and how to create timeless content.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How to Produce Timeless Content That Helps You Today, Tomorrow and Forever →
In this video I interview Shashi Bellamkonda, social media swami at Network Solutions.
Shashi shares how Twitter became a core component of Network Solutions' social media strategy.
You'll learn how Network Solutions uses Twitter to monitor and improve their reputation. And Shashi also shares some valuable tips for you to monitor your brand's reputation online.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Twitter Helps Network Solutions Manage Its Reputation →
In this video I interview Brian Clark , CEO of Copyblogger Media.
Brian talks about how social media and search engine optimization (SEO) go well together.
You'll find out why smart SEO pros participate in social media and how social media can send traffic to your website and improve your website ranking.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about Social Media and Search Engine Optimization: Why They Work Together →
