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  • Don't Miss ThisSale Ends Dec. 6thCLICK TO LEARN MORE

    How Johnson & Johnson Uses YouTube to Create Awareness

    by Michael Stelzner / April 20, 2012 / 25 Comments

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    social media expert interviewIn this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.

    Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.

    Be sure to check out the takeaways below after you watch the video.

    Get Expert Social Media Marketing Training!

    Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts.

    Sale ends Friday, December 6th, 2019.

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    Here are some of the things you’ll learn in this video:

    • How to engage your viewing audience
    • Find out the most powerful way to use video
    • The best ways to connect with people through video
    • How to humanize your brand
    • Why engaging content can boost your brand indirectly
    • Why engagement is one of the most important aspects of social media
    • How video helps people feel connected with your company

    Connect with Johnson & Johnson on Twitter here and you can also check out their videos on YouTube.

    Discover the latest tactics and master social media marketing in 2020! Don't miss this event!
    SALE ENDS December 6th!
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    What do you think? Do you use video to connect with your audience? What tips do you have to share? Please leave them below.

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    Tags: YouTube, YouTube Video

    About the authorMichael Stelzner

    Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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