Robert shares the story and strategy behind the company's successful social media activities. You'll also learn how Johnson & Johnson's social media communication is not just about the brand and how they create awareness with YouTube videos.
Be sure to check out the takeaways below after you watch the video.
Attention Agency Owners, Brand Marketers, and Consultants
Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.
Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.
Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.
Here are some of the things you'll learn in this video:
- How to engage your viewing audience
- Find out the most powerful way to use video
- The best ways to connect with people through video
- How to humanize your brand
- Why engaging content can boost your brand indirectly
- Why engagement is one of the most important aspects of social media
- How video helps people feel connected with your company
What do you think? Do you use video to connect with your audience? What tips do you have to share? Please leave them below.
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That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.