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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideas!DISCOVER WHAT YOU'VE BEEN MISSING

    Why Community Is Essential to Business

    by Michael Stelzner / March 2, 2012

    social media expert interviewIn this video I interview Liz Strauss, founder and business strategist at SOBCon.

    Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop your business.

    Be sure to check out the takeaways below after you watch the video.

    [vimeo clip_id="37123160" width="480" height="271"]

    Here are some of the things you'll learn in this video:

    AI Is No Longer Optional for Marketers—Ready to Master It?

    AI Business World

    Join over a thousand forward-thinking marketers at AI Business World—a conference-in-a-conference at Social Media Marketing World.

    Get two days of practical AI training where you'll discover:

    ✅ Which tools to use for your tasks—from content creation to data analysis

    ✅ Systems that 3x your output—leaving time for strategy and creativity

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    Become the indispensable AI expert your company needs.

    GET YOUR TICKETS—SAVE $300
    • Why a business needs to build a community to exist today
    • How to get your community members to bring their friends
    • Tips to embrace community and empower others
    • Why it's important to notice things 
    • The difference between high-level execution and strategy
    • How to position yourself for the right opportunities for your business
    • How to find your value proposition
    • Notice the decisions you make and how they motivate people
    • Who should come to SOBCon

    Connect with Liz on Twitter @lizstrauss, check out Liz's Successful Blog and find out more about SOBCon.

    What do you think? How has community changed businesses today? What tips do you have to build a successful community? Please leave them below.

    AI Business Society

    Want to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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