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  • Why Community Is Essential to Business

    by Michael Stelzner / March 2, 2012

    social media expert interviewIn this video I interview Liz Strauss, founder and business strategist at SOBCon.

    Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop your business.

    Be sure to check out the takeaways below after you watch the video.

    Here are some of the things you'll learn in this video:

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL
    • Why a business needs to build a community to exist today
    • How to get your community members to bring their friends
    • Tips to embrace community and empower others
    • Why it's important to notice things 
    • The difference between high-level execution and strategy
    • How to position yourself for the right opportunities for your business
    • How to find your value proposition
    • Notice the decisions you make and how they motivate people
    • Who should come to SOBCon

    Connect with Liz on Twitter @lizstrauss, check out Liz's Successful Blog and find out more about SOBCon.

    What do you think? How has community changed businesses today? What tips do you have to build a successful community? Please leave them below.

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    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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