In this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image.
Mitch shares insights into how content has changed the way we do business.
He also gives you insights into the questions to ask to find the right marketing strategy for your business today.
Be sure to check out the takeaways below after you watch the video.

Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
Here are some of the things you'll learn in this video:
- What questions you need to ask to get results from your social media strategy
- The ultimate question to define your business model
- How to build your strategy around the “why”
- How businesses can use a blog to reach a wider audience
- Why your blog needs to be driven with a journalistic framework
- The connection between social media and sales
- How to make your content as findable and shareable as possible
- How video has changed and how it can help your business
Connect with Mitch on Twitter @mitchjoel and find him on Twist Image.
What do you think? What tips do you have to share about using content for your business today? Please leave them below.

Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.