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  • AI Business SocietyYour Trusted Community for Training & ResultsBEGIN YOUR JOURNEY NOW

    How Content Can Spur Change for Businesses

    by Michael Stelzner / March 9, 2012

    social media expert interviewIn this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image.

    Mitch shares insights into how content has changed the way we do business.

    He also gives you insights into the questions to ask to find the right marketing strategy for your business today.

    Be sure to check out the takeaways below after you watch the video.

    [vimeo clip_id="37744297" width="480" height="271"]

    AI Business Society

    Which AI Moves Actually Matter?

    That's what every marketer is wrestling with now. New AI strategies, new tools, new takes every week — but no clarity. Most marketers and business owners are trying to figure out AI alone.

    The AI Business Society is your trusted guide. Get expert-led training you can put to work immediately. Plus a community of marketers sharing what's actually working.

    I'M READY FOR REAL AI RESULTS

    Here are some of the things you'll learn in this video:

    • What questions you need to ask to get results from your social media strategy
    • The ultimate question to define your business model
    • How to build your strategy around the “why”
    • How businesses can use a blog to reach a wider audience
    • Why your blog needs to be driven with a journalistic framework
    • The connection between social media and sales
    • How to make your content as findable and shareable as possible
    • How video has changed and how it can help your business

    Connect with Mitch on Twitter @mitchjoel and find him on Twist Image.

    What do you think? What tips do you have to share about using content for your business today? Please leave them below.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 650 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    Tags: Blogging, Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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