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  • Social Media Marketing World10th annual. Biggest industry event. Sale ends soon!IMPROVE YOUR MARKETING

    How Content Can Spur Change for Businesses

    by Michael Stelzner / March 9, 2012

    social media expert interviewIn this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image.

    Mitch shares insights into how content has changed the way we do business.

    He also gives you insights into the questions to ask to find the right marketing strategy for your business today.

    Be sure to check out the takeaways below after you watch the video.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Here are some of the things you'll learn in this video:

    • What questions you need to ask to get results from your social media strategy
    • The ultimate question to define your business model
    • How to build your strategy around the “why”
    • How businesses can use a blog to reach a wider audience
    • Why your blog needs to be driven with a journalistic framework
    • The connection between social media and sales
    • How to make your content as findable and shareable as possible
    • How video has changed and how it can help your business

    Connect with Mitch on Twitter @mitchjoel and find him on Twist Image.

    What do you think? What tips do you have to share about using content for your business today? Please leave them below.

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    CLICK HERE TO GET FREE ACCESS

    Tags: Blogging, Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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