In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.
Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today. Â You’ll also discover the story of how Mari came to Facebook marketing and pick up some useful social media marketing tips.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
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- Why businesses need listening skills
- What businesses are doing well in relationship marketing
- How to let the human side of business come through on social media
- How to create mutual like relationships
- The best mix for a successful Facebook strategy
- How much time you need for a good social media strategy
- An awesome app to use on your Facebook page
- How to create customer advocates
- The best tips to start a relationship marketing campaign
Connect with Mari on Twitter @marismith, on Facebook and check out Mari’s books and her website.
What do you think? Do you focus on building relationships on social media? What tips do you have to share? Please leave them below.
Curious about NFTs, DAOs, and Web 3.0?

Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.