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In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.
Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today. You'll also discover the story of how Mari came to Facebook marketing and pick up some useful social media marketing tips.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you'll learn in this video:
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GET THE DETAILS- Why businesses need listening skills
- What businesses are doing well in relationship marketing
- How to let the human side of business come through on social media
- How to create mutual like relationships
- The best mix for a successful Facebook strategy
- How much time you need for a good social media strategy
- An awesome app to use on your Facebook page
- How to create customer advocates
- The best tips to start a relationship marketing campaign
Connect with Mari on Twitter @marismith, on Facebook and check out Mari's books and her website.
What do you think? Do you focus on building relationships on social media? What tips do you have to share? Please leave them below.
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Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
