• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Marketing Agency Show
    • Our YouTube Channel
  • 🗓️ Social Media Marketing World
  • đź’ˇ Society
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    How to Use Content to Increase Your Sales

    by Michael Stelzner / December 30, 2011

    social media expert interviewIn this video I interview Marcus Sheridan, the founder of The Sales Lion and River Pools and Spas.

    Marcus shares the content strategy he used to increase sales for his pool business.  He shows the connection between your blog content and your business growth.

    You'll also discover why content is the soul of your business and is the best sales tool you own.

    Be sure to check out the takeaways below after you watch the video.

    Attention Agency Owners, Brand Marketers, and Consultants

    Marketing Agency Show

    Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.

    Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.

    Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.

    CLICK HERE FOR THE DETAILS

    Here are some of the things you'll learn in this video:

    • How to extend your reach with content
    • Why you should blog about the cost of your products and services
    • How to convert your content into sales
    • How content makes your customers “sales-ready”
    • Why you need to blog about the problems customers have with what you sell
    • Why you need to adopt a different approach as a content marketer
    • Why story is important for your business

    Connect with Marcus on Twitter @TheSalesLion and check out his blog: The Sales Lion.

    Do you blog about the problems your customers have with your products? How do you use content to make sales? Please leave your comments below.

    Ready to Supercharge Your Social Marketing Strategy?

    Social Media Marketing World

    Get expert training and an unbeatable conference experience when you attend Social Media Marketing World—from your friends at Social Media Examiner.

    Broaden your reach, skyrocket your engagement, and grow your sales. Become the marketing hero your company or clients need!

    🔥 As a valued reader, you can save $830 on an All-Access ticket if you act now! Sale Ends Friday! 🔥

    GET THE DETAILS

    Tags: Blogging

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (37 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility