by 
In this video I interview Marcus Sheridan, the founder of The Sales Lion and River Pools and Spas.
Marcus shares the content strategy he used to increase sales for his pool business. He shows the connection between your blog content and your business growth.
You'll also discover why content is the soul of your business and is the best sales tool you own.
Be sure to check out the takeaways below after you watch the video.
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
Here are some of the things you'll learn in this video:
- How to extend your reach with content
- Why you should blog about the cost of your products and services
- How to convert your content into sales
- How content makes your customers “sales-ready”
- Why you need to blog about the problems customers have with what you sell
- Why you need to adopt a different approach as a content marketer
- Why story is important for your business
Connect with Marcus on Twitter @TheSalesLion and check out his blog: The Sales Lion.
Do you blog about the problems your customers have with your products? How do you use content to make sales? Please leave your comments below.
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
