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  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    How Google Analytics Is Impacting Business

    by Michael Stelzner / October 7, 2011

    social media expert interviewIn this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0.

    Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.

    He explains how your social media activity influences the behavior of your business audience to help you improve your results.

    Be sure to check out the takeaways below after you watch the video.

    Attention Agency Owners, Brand Marketers, and Consultants

    Marketing Agency Show

    Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.

    Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.

    Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.

    CLICK HERE FOR THE DETAILS

    Here are some of the things you'll learn in this video:

    • What you should monitor on Google Analytics and why
    • How to quickly identify bad landing pages
    • What “bounce rates” are and the problems they highlight
    • How to define outcomes and conversions
    • How to monitor people for different purposes
    • What the connection is between Google and social media
    • How Google Analytics can help you understand your social media results
    • What metrics businesses need to follow on social media
    • How to quantify your social media efforts to improve your results
    • Why you should monitor the wave of retweets instead of individual retweets

    Connect with Avinash on Twitter @avinash and check out his blog.

    Do you use Google Analytics? What tips do you have to share on monitoring Analytics? Please leave them below.

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    Tags: Google Analytics

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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