by 
In this video I interview Paul Colligan, expert in content creation and podcasting, who can be found at PaulColligan.com.
Paul explains why you need to avoid creating content that is “here today, gone tomorrow and a week later makes you look bad.” He also shares why it's good to invest in creating content with a long shelf life and how to create timeless content.
Be sure to check out the takeaways below after you watch the video.
[vimeo clip_id="28136800" width="480" height="271"]
Here are some of the things you'll learn in this video:
Want to Unlock AI Marketing Breakthroughs?
If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—from your friends at Social Media Examiner.The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.
I'M READY TO BECOME AN AI-POWERED MARKETER- How to produce content that is good 10 years from now
- How to avoid giving cues dating the content you create
- Why the shelf life of your content matters
- How to match your content with when and where your audience consumes it
- Discover which content is “never-green”
- Why you should consider taking the dates off of your articles
- What you need to know before you start podcasting
- Why podcasting's power is in the channel and not the media format
Connect with Paul on Twitter @colligan and check out Paul's website.
Is your content timeless? What's your favorite content creation tip? Please leave your comments below.
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
