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  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    How to Produce Timeless Content That Helps You Today, Tomorrow and Forever

    by Michael Stelzner / September 16, 2011

    social media expert interviewIn this video I interview Paul Colligan, expert in content creation and podcasting, who can be found at PaulColligan.com.

    Paul explains why you need to avoid creating content that is “here today, gone tomorrow and a week later makes you look bad.” He also shares why it's good to invest in creating content with a long shelf life and how to create timeless content.

    Be sure to check out the takeaways below after you watch the video.



    Here are some of the things you'll learn in this video:

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    • How to produce content that is good 10 years from now
    • How to avoid giving cues dating the content you create
    • Why the shelf life of your content matters
    • How to match your content with when and where your audience consumes it
    • Discover which content is “never-green”
    • Why you should consider taking the dates off of your articles
    • What you need to know before you start podcasting
    • Why podcasting's power is in the channel and not the media format

    Connect with Paul on Twitter @colligan and check out Paul's website.

    Is your content timeless? What's your favorite content creation tip?  Please leave your comments below.

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    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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