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In this video I interview Shashi Bellamkonda, social media swami at Network Solutions.
Shashi shares how Twitter became a core component of Network Solutions' social media strategy.
You'll learn how Network Solutions uses Twitter to monitor and improve their reputation. And Shashi also shares some valuable tips for you to monitor your brand's reputation online.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you'll learn in this video:
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GET THE DETAILS- How to figure out if your customers are on Twitter
- How to turn around a negative reputation through Twitter
- Why you need to harmonize customer expectations across the different social platforms
- Why you need to respond within 29 minutes when something breaks on social media
- How to prepare for a social media crisis
- How to look at social media as a tool to build human connections
Learn more about Network Solutions' DomainStorm app. Connect with Shashi on Twitter @shashib and check out the Network Solutions blog.
Do you use Twitter to monitor your brand and connect with customers? What tips do you have to share about using Twitter? Please leave them below.
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Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
