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    Category: Expert Interviews

    How to Cultivate Community With Facebook Groups

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    Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?

    To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Her membership site is called Boss Mom Vault, and

    Continue Reading about How to Cultivate Community With Facebook Groups →

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    Leaning Into Launch Day: The Journey, Season 2, Episode 6

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    Have you ever banked an something you believed was a sure thing, only to be proven wrong? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 6, Michael Stelzner (founder of Social Media Examiner) and his team conclude testing and launch a multi-channel product promotion for Social Media Marketing World. Will all their hard work pay off?

    Continue Reading about Leaning Into Launch Day: The Journey, Season 2, Episode 6 →

    How to Get Customers to Evangelize Your Business

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    Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?

    To explore how talk triggers encourage customers to evangelize your business, I interview Jay Baer.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Jay Baer. He's the author of multiple books, including Hug Your Haters, and co-author of the

    Continue Reading about How to Get Customers to Evangelize Your Business →

    Minding The Message: The Journey, Season 2, Episode 5

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    Have you ever struggled refining the messaging for a launch? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 5, Michael Stelzner (founder of Social Media Examiner) and his team work on tapping into emotional messaging for their launch. On another front, he's struggling with mindset issues and seeks the advice of his mastermind group.

    Continue Reading about Minding The Message: The Journey, Season 2, Episode 5 →

    How to Sell With Facebook Lead Ads

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    Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?

    To explore how to sell with Facebook lead ads in an unconventional way, I interview Oli Billson.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. He's co-host of Path to Purchase Podcast, and his

    Continue Reading about How to Sell With Facebook Lead Ads →

    Building Blocks: The Journey: Season 2, Episode 4

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    Have you ever struggled with setting a hard date to start something? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 4, Michael Stelzner (founder of Social Media Examiner) and his marketing team are wrestling with a common theme—when to start. He makes a data-backed case that starting early is necessary. On another front, Michael is not taking his own advice, instead he's stalling.

    Continue Reading about Building Blocks: The Journey: Season 2, Episode 4 →

    How to Get More Engagement With Facebook Live

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    Want more people to watch, share, and comment on your live videos?

    Looking for tips on improving the quality of viewer engagement?

    To explore how to get more engagement with Facebook Live video, I interview Stephanie Liu.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Stephanie Liu, a live video expert and social media consultant. She hosts a Facebook Live show called Lights, Camera,

    Continue Reading about How to Get More Engagement With Facebook Live →

    Plan or Act? The Journey, Season 2, Episode 3

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    Have you ever put off launching a project because you don’t have all your I’s dotted and all your T’s crossed? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 3, Michael Stelzner (founder of Social Media Examiner) challenges his marketing team to launch early. His team is facing possible burn out. On another front, a website redesign appears to be way behind schedule. Watch how Michael pushes his team to take action.

    Continue Reading about Plan or Act? The Journey, Season 2, Episode 3 →

    Pinterest Strategy: How to Get More Traffic From Pinterest

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    Want more visitors to your website?

    Wondering how Pinterest can help?

    To explore how to drive more traffic to your website with Pinterest, I interview Jennifer Priest.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Jennifer Priest, a Pinterest expert and social media strategist. Her courses are Smart Pin Pro and Hashtag Pro. She also blogs at SmartFunDIY.com.

    Jennifer explains how

    Continue Reading about Pinterest Strategy: How to Get More Traffic From Pinterest →

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    Cutting for Growth: The Journey, Season 2, Episode 2

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    Have you ever contemplated stopping something to ensure business growth? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    In episode 2, Michael Stelzner (founder of Social Media Examiner) makes a decision to cut off a segment of his audience he's been developing for years. He also tasks his team to begin slicing up thousands of ideas that could help him with a new project. Watch as he challenges himself and his team to try new things.

    Continue Reading about Cutting for Growth: The Journey, Season 2, Episode 2 →

    This Might Not Work: The Journey, Season 2, Episode 1

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    The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.
    Watch The Journey
    The season opener reveals the conflict faced by Michael Stelzner, marketer and founder of Social Media Examiner. On the one hand, he’s on a seemingly impossible mission to grow his sales by more than 50%. On the other, he’s trying to implement a new business idea that everyone thinks he shouldn’t.

    httpv://www.youtube.com/watch?v=x-nfdRSEWtk

    Planning the

    Continue Reading about This Might Not Work: The Journey, Season 2, Episode 1 →

    Instagram Live: How to Create and Repurpose Live Content

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    Want to grow your audience with Instagram Live?

    Looking for tips on creating Instagram Live videos?

    To explore how to create and repurpose Instagram Live videos, I interview Todd Bergin.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Todd Bergin, also known as Todd.LIVE. He's a live video and Instagram video expert. His course is called Instagram Live Podcaster. He's also the host of

    Continue Reading about Instagram Live: How to Create and Repurpose Live Content →

    How to Build Better Stories With Collaboration and Improv

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    Want fresh ideas for your marketing content?

    Curious how improv techniques can help?

    To explore how collaborative storytelling can help you create engaging or interactive content, I interview Kathy Klotz-Guest.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Kathy Klotz-Guest. She's a storytelling expert and the author of Stop Boring Me. She also hosts a Facebook

    Continue Reading about How to Build Better Stories With Collaboration and Improv →

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