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    Category: Expert Interviews

    How to Test Your Facebook Ads for Optimal Results

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    Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message?

    To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of Facebook Ads Made Simple, and she runs a course called Facebook Advertising Secrets. On the side, she’s also a standup comedian.

    Andrea shares why it’s important to test your Facebook ads. You’ll also learn Andrea’s method for testing Facebook ads and using Google Analytics to

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    Future of Facebook and Twitter

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore where Facebook and Twitter are heading based on signals from this week's Q1 2019 earnings calls. Our special guest this week is Michael Stelzner.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=W2Y7NGNH4iw

    Listen now or find the Social Media Marketing Talk Show podcast

    Continue Reading about Future of Facebook and Twitter →

    Advanced Facebook Retargeting: How to Up Your Ads Game

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    Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance?

    To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency.

    You'll discover the biggest mistakes marketers make with Facebook retargeting. Susan also shares her method for setting up a successful Facebook ad retargeting campaign that leads to

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    The New EU Copyright Directive: What Marketers Need to Know

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    Concerned about the European Union's Copyright Directive? Wondering how this new rule could impact your marketing?

    In this article, you'll learn about what parts of the European Union's Directive on Copyright will impact the use of social media for both businesses and individuals.

    What Is the EU's Directive on Copyright Article 17?
    The EU Copyright Directive's Article 17 (formerly Article 13), "Use of protected content by online content sharing service providers", is making many people and companies very nervous.

    The EU hasn't

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    Facebook Updates Advertising Tools

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook Ads Manager updates, new ad bidding strategies, and inventory filters with special guests Charlie Lawrance and Amanda Robinson.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=tFdScu1XiCc

    Listen now or find the Social Media Marketing Talk Show podcast on

    Continue Reading about Facebook Updates Advertising Tools →

    How to Develop a Thriving Community

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    Is community important to your business? Wondering where you should build your community?

    To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She's also an expert in developing communities.

    Cate shares tips for developing a brand that incorporates community. You'll also learn how to decide whom your community should serve.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this

    Continue Reading about How to Develop a Thriving Community →

    New LinkedIn Ad Targeting Audiences

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests Amanda Bond and Viveka von Rosen.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=SLzzOoYnH60

    Listen now or find the Social Media Marketing Talk Show podcast on

    Continue Reading about New LinkedIn Ad Targeting Audiences →

    Facebook Groups: New Features for Businesses

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    Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features?

    To explore what's new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the Bella in Your Business podcast.

    Bella shares her front yard/back yard analogy for Facebook marketing. You'll also find tips for using new Facebook Groups features including badges, units, subscriptions, and more.

    Read a

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    Twitter Adds Subtitles to Native Video

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter video subtitle updates and API changes with special guest Dan Knowlton.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    https://www.youtube.com/watch?v=Xo7-19A3YQo

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

    Continue Reading about Twitter Adds Subtitles to Native Video →

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    How to Create Video Ad Funnels That Work

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    Thinking about creating more video ads? Wondering how to produce more effective social media video ads?

    To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber Media, specializes in creating scalable social video ads for clients such as Turkish Airlines, NordicTrack, and Yahoo.

    Travis explains what goes into creating a successful top-of-funnel video. You'll also learn how Travis targets video viewers with multiple video ad sequences.

    Developing Effective Video Ad

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    Checkout on Instagram and Sponsored Stories Polling Stickers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram's new in-app checkout and polling in sponsored stories with our special guest, Rebekah Radice.
    Watch the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=lGCzgMYik4M

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play,

    Continue Reading about Checkout on Instagram and Sponsored Stories Polling Stickers →

    Is Facebook Organic Marketing Dead?

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    Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing?

    To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She's also author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.

    Discover how Facebook's public mission has changed and learn where marketers should focus their Facebook marketing efforts

    Continue Reading about Is Facebook Organic Marketing Dead? →

    How to Avoid Distraction as a Marketer

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    Does social media distract you from work and life? Wondering how to stay focused despite online interruptions?

    To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage! His latest book is Lifescale: How to Live a More Creative, Productive, and Happy Life.

    Learn how a digital lifestyle and social media lead to distraction, and discover resources and exercises to help refocus your attention on what matters.

    Read

    Continue Reading about How to Avoid Distraction as a Marketer →

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